Welcome to Austin, Texas, home of live music, tasty BBQ, high tech start-ups and SXSW.
As long-standing Austinites, Get Smart Content wanted to provide some insight on a few of our favorite Austin places to grab a bite and take a break from all the SXSW festivities, so we teamed up with Oracle | Eloqua to put together an interactive list of Smart Content approved restaurants, lounges and bars. Browse by distance, type of venue or neighborhood and enjoy!
Panels & Events For Smart Marketers
FRIDAY, MARCH 7
Big Data Inverted: The Best Candy from Strangers?
12:30pm – 1:30pm Sheraton EFGH
In this panel, renowned researchers and digital anthropologists tackle this phenomenon to explore the implications of a “barricaded” society, dissect the current and future obstacles, identify the opportunity for innovation, and provide a call for technology to deliver us to what and who we need, even if it’s unfamiliar.
Think Content First, Navigation Second
3:30pm – 4:30pm Four Seasons Ballroom
How to navigate today’s content-centric online world where it only takes 50 milliseconds for users (aka potential customers) to form a first impression.
Oracle Boat House Welcome Event
6:00pm – 9:00pm, Waller Creek Boathouse
Held at the Oracle Discovery Lounge @ The Waller Creek Boathouse, connect with the Oracle Executives while you enjoy the stunning views of the Lady Bird Lake.
EPIC INTERACTIVE, Presented by Get Smart Content
8:00pm – 2:00am Empire Control Room
Get Smart Content is partnering with Do512 for the third year in a row to kick off SXSW with an EPIC party! You are invited to be one of our exclusive VIPs for a night of great music, tasty drinks, free BBQ and networking – What SXSW is all about! RSVP by emailing Megan Neely – [email protected]
SATURDAY, MARCH 8
How Using Big Data Can Tell Personalized Stories
We can bring the humanity back into the bite-sized stories we tell with data by seeking out, understanding, and incorporating the inherent narratives within it.
Go Home Marketing, You Are Drunk
5:00pm – 6:oopm Hilton Downtown
Your technology is backwards. Your content still sucks. So let’s sit down together and talk about a whole new world of marketing, one where pragmatism and principle drive a new kind of innovation: fixing what’s actually broken, versus finding new things to break.
SUNDAY, MARCH 9
Tomorrow Is Another Day: Surviving A Social Media Crisis
12:30pm – 1:30pm Austin Convention Center
When a social media crisis runs its course, we tend to forget about it and the people involved (many of whom lose their jobs). There’s an assumption that they’re no longer suitable for polite society. At the very least, we’re sure they’ll never work in social media again. Our hope is this presentation will convey there is life after social media catastrophe.`
37 Practical Tips to Help You Write & Speak Better
3:30pm – 4:30pm Courtyard Marriott Brazos
At the end of the hour, attendees will be armed with 37 insanely practical tips, from the most important key on a keyboard to the least useful words in the English language — tips that will help them become more confident (and more effective!) writers and speakers.
MONDAY, MARCH 10
If Content Is King, Who Is Sheriff?
9:30am – 10:30am Austin Convention Center
This panel is for publishers wanting to understand unwritten professional courtesy and rights, artists and writers looking to protect their content, and readers wondering who—and how—to trust online. A publisher, professor and marketer debate: Who is the new sheriff in town?
Know Your Customers—from Stalker to Soulmate
3:30pm – 4:30pm Hilton Austin Downtown
In moving from “stalker” to “soulmate,” we’ll discuss how engaging and optimizing social listening enhances the customer experience, how to continue to evolve your program to continue increasing positivity and why you must integrate from top to bottom to serve your customers at the highest level.
TUESDAY, MARCH 11
Faster than Real-Time: Predictive Marketing
11:00am – 12:00pm Hilton Austin Downtown
Every leading brand recognizes the necessity of social marketing to reach and engage customers, but so far this activity has mostly focused on listening and response. It’s reactive rather than proactive. But new real-time predictive techniques enable anticipation of change before it happens. This opens to the door to marketing in faster than real-time, marketing ahead of the curve.
Getting to Why: Great Brands Create Great Experiences
12:30 – 1:30pm Hilton Austin Downtown
The key is understanding what makes you relevant, what delights your users, and why they should come back. Then you’re not just creating a product, but an experience that can be replicated many times over.
Stay connected by following our coverage of SXSW on Twitter @GetSmartContent. Happy SXSW!