A strong digital marketing plan is crucial for setting your small business apart from the competition; but of course, that’s much easier said than done. Let’s be real, whether you’re a small business owner or the sole member of your marketing team, you probably have 10 other things on your to-do list that have to come before checking in on your AdWords account. No matter how great you are at multitasking, you probably won’t be able to get the most out of your campaigns if you don’t have the time the time to analyze and optimize your campaign on a weekly basis.
So, what do you do if you find that you just don’t have the time to carry out your plan yourself and don’t have the funds to hire an agency? If you find that your current PPC strategy isn’t getting the attention it deserves, a PPC management software might be a good fit for you! There are a lot of options out there, but the main goal of these tools is to save you time and money while they optimize your PPC campaigns. Here’s what a PPC software can do for you:
Bid Management and Analysis
When it comes to bid management, logging in to AdWords once a month just won’t cut it as the market is constantly changing. In order to really make a difference you should be monitoring the daily trends and reevaluating your bids on a weekly basis. Depending on how many keywords you have in your account, it could take hours to analyze all of your keywords and make the appropriate changes. With a PPC management software, however, you can let the tool run in the background and analyze your account and then give you suggested bid changes. This will this give you back valuable hours of your day to spend improving other areas of your business!
Choosing the Right Keywords
When choosing keywords for your AdWords account, it’s tempting to include every keyword that you think users would search relating to your product. The problem? This will cause you to burn through your limited budget pretty quickly. In order to make the most of your budget, you’ll want to make sure that the keywords you’re choosing are targeting the right users. Instead of spending hours in the Keyword Planner, let a PPC management software analyze your account and determine the best keywords to add. These tools will determine which keywords have the highest search volume and how likely they are to lead to a conversion. Using a software to manage your keywords will also make sure your keyword list is up to date by making continuous keyword recommendations throughout the lifetime of your campaign. In addition to tailoring your keyword list, a PPC software will also look into what negative keywords you should add to your campaigns to make sure you’re not coming up for any unrelated searches.
Bonus: Ad Creation
Writing not your strongest subject? Don’t settle for running sub-par ads. Spending a little extra time initially will pay off down the road and will help you stand out from the competition. While some companies claim to have generators that can write ad copy for you, these are no match to a human touch in this case. If you’re struggling to come up with catchy ad copy, check if any of the software you’re considering offer ad creation services. This will help set your account up for success in the long run!
Originally posted on the LXRGuide Blog.