Last week I shared 8 reasons you should consider integrating Pinterest into your digital marketing mix. Now that you know why you should use it, here are 5 tips for getting started with marketing on Pinterest.
RELATED CLASS: How Pinterest Can Help Your Brand
1. Create a free Business Page at business.pinterest.com.
Creating an official Business Page is important if you want to sell your wares through the site or conduct any type of commercial activity.
2. Add “Pin It” buttons to every image on your website or blog.
“Pin it” buttons make it easy for visitors to pin your content. Just as having a Tweet This button and Facebook Like button is vital to encourage social sharing, your website visitors and customers should be encouraged to pin your items to Pinterest.
3. Link back to your content.
To get results for your business, you must focus on original content that links back to your website. While re-pinning, liking and commenting on others’ pins is important to create community on Pinterest, your sales and your website traffic will not increase unless you pin your own stuff. Follow the 80/20 rule in this instance. According to data from Piqora, a pin generates an average of $.78 in sales. Wow!
4. Follow the rules for great pins.
Videos from YouTube and Vimeo, images with text overlay, infographics, and DIY and How To graphics are just some of the most successful pins on Pinterest. What other type of content should businesses pin? Watch Pinning for Profit to find out.
5. Participate in Group Boards.
Participating in Group Boards run by influential pinners is a great way to get your pins in front of a brand new audience, and to increase your personal following.
Learn how to use Pinterest to drive referral traffic and boost brand awareness.
Watch How Pinterest Can Help Your Brand, and walk through the necessary steps for getting up and running on Pinterest. You’ll discover how to leverage the network to drive significant referral traffic, and learn exactly how to create pins that people will love, share, and visit. Get instant access to now.