Multi-channel marketing is a single but broad and innovative strategy that many top-performing businesses – from small to enterprise agencies – leverage these days. But despite its popularity, some entrepreneurs still think that the complexity to execute this strategy is not worth their time and money, with some others thinking that concentrating their efforts on a single channel is enough to keep their business afloat in this challenging business environment.
It is understandable that some people doubt the effectiveness of multi-channel marketing, let alone fear that it might cost them more than they will benefit. However, it is also important to consider what studies and reports state about the changing communication preference of the customers these days, and the consequences that a company may suffer if they fail to satisfy such shift in customers preference.
In fact, according to statistics, 72% of consumers would instead connect with brands through multi-channel – and companies who can meet such criteria could realize a 24% greater ROI on their marketing campaigns. This means that if your offline store can only be reached through phone call but not on other channels such as social media, website, email, and chat apps, then you are losing a huge number of potential customers to your competitors.
With people becoming more mobile and less-patient when it comes to engaging with brands, it is critical to see multi-channel marketing as a must rather than a “nice-to-have” strategy. If customers find it hard to connect with your brand on channels, they are comfortable using, then sooner or later your business will lose its relevance in the market.
If you are still unsure whether your business can benefit from this approach or not, then fret no more. Here is an infographic from Digital Marketing Philippines which discusses how multi-channel marketing works to help your business succeed in today’s increasingly competitive market.
Embedded from Digital Marketing Philippines (original image source)