Multi-channel marketing is a straightforward yet expansive strategy that many successful businesses, from small firms to large enterprises, use today. However, despite its popularity, some entrepreneurs believe that the complexity of implementing this strategy isn’t worth their time and money. Others feel that focusing their efforts on just one channel is sufficient to keep their business running in this tough market.
It’s normal for some people to question how well multi-channel marketing works, and they might worry that it could end up costing more than it’s worth. Still, it’s crucial to look at what research shows about how customer communication preferences are changing today, and what might happen to a company that doesn’t adapt to these shifts in what customers want.
In fact, according to statistics, 72% of consumers would instead connect with brands through multi-channel – and companies who can meet such criteria could realize a 24% greater ROI on their marketing campaigns. This means that if your offline store can only be reached through phone call but not on other channels such as social media, website, email, and chat apps, then you are losing a huge number of potential customers to your competitors.
With people becoming more mobile and less-patient when it comes to engaging with brands, it is critical to see multi-channel marketing as a must rather than a “nice-to-have” strategy. If customers find it hard to connect with your brand on channels, they are comfortable using, then sooner or later your business will lose its relevance in the market.
If you are still unsure whether your business can benefit from this approach or not, then fret no more. Here is an infographic from Digital Marketing Philippines which discusses how multi-channel marketing works to help your business succeed in today’s increasingly competitive market.
Embedded from Digital Marketing Philippines (original image source)