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        • Earn interest on Ethereum
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        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
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        • Best DeFi Apps
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        • Best DEX Coins
        • DAO Crypto Projects
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Review
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      • Margin Trading Exchanges
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    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • Cheapest NFT Projects
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      • New NFT Projects
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      • Sport NFT Drops
    • Invest in the Metaverse
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      • How to Invest in NFTs
      • Metaverse Projects
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      • How to Day Trade Stocks
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      • Islamic Brokers
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      • Best Forex Signals
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
      • Best Coins to Mine
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
      • Best Meme Stocks
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      • Best NFT Stocks
      • Best Oil Stocks
      • Best Penny Stocks
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      • Best 5G Stocks
      • Best Upcoming IPOs
      • Most Undervalued Stocks
      • Company Stocks
      • Buy Adobe Stock
      • Buy Alibaba Stock
      • Buy Alphabet Stock
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      • Buy AT&T Stock
      • Buy Disney Stock
      • Buy DocuSign Stock
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
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        • Best Forex Brokers CA
        • Best Forex Brokers IN
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        • Best Forex Signals
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        • High Leverage Brokers
        • Low Spread Forex Brokers
        • Trading Robots
        • Algorithmic Trading
        • Bitcode AI Review
        • BitiCodes Review
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    Digital & Social⟩Digital Marketing

    Your Mobile Cheat Sheet for the Mary Meeker Internet Trend Report

    author imageKane Pepi Last updated: 10 June 2016
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    An annual ritual that started in 1995, the valuable and insightful Mary Meeker Internet Trends Report was once again released this year on June 1st.

    At Branch, we care deeply (pun intended) about mobile developers, marketers, founders, and anyone who works in the mobile landscape. So, we decided to sift through the 213 slide report and pick out all the nuggets of information that will be relevant to you. We’ve also embedded the entire report at the bottom of this post if you’d like to go through all of the slides.

    Sit back, sip that coffee, and enjoy as we take you through a five minute summary of all that’s relevant to mobile.

    Users

    1. 3 Billion+ Internet users growing at 9%. The growth rate has slightly declined in the last 4 years, but with the base becoming larger, growth rates are bound to slow down.
    2. India has 277 million internet users, making it the second largest market after China and bigger than United States in terms of user count. India grew internet users by 40% in 2015, adding more than 70 million users.
    3. There are more than 2.5 billion Smartphone users. The growth rate of smartphone users was 21% in 2015, but is slowing gradually. If we extrapolate growth of smartphone users and internet users, one can conclude that within 2 years, all internet users will have a smartphone.
    4. Asia-Pacific accounts for 52% of all smartphone users, while North America and Western Europe combined account for only 25% of smartphone users.
    5. The average user has 30 apps installed, spends 4–5 hours on mobile, and uses about 12 apps a day (more than 50,000 apps are launched every month). Also, 80% of time spent is captured by 3 apps. In the United States it is Facebook, Chrome, and YouTube; while globally its Facebook, WhatsApp, and Chrome. With Chrome in the top 3, it’s important to optimize interactions between the mobile app and mobile website.

    Android vs iOS

    1. 1 billion+ Android phones and approximately 230 million iPhones were shipped in 2015. The growth rate is down to 10% and is expected to slide down to single digits in 2016.
    2. The average selling price of an Android phone is $200 while the iPhone is $650. This reflects in revenues per user, with iOS users spending 7X more, on average, than their Android counterparts.
    3. Despite Android having 4X more users than iOS, revenues in the iOS App Store exceed revenues of the Android Play Store by 1.75X. While the Play Store is responsible for 2X more app downloads than the App Store, an average iOS user downloads 2X more apps than an Android user.
    4. Android Smartphone prices are declining and will continue to do so. The average Android selling price has been reduced by 50% since 2008. In India, the average phone costs $150, which is 10% of the annual per capita income. In Ethiopia, a smartphone costs almost 50% of annual per capita income. iPhones prices have increased 10% since 2007 and cost 3X-4X more than the average Android phone. (Or approximately 6 to 18 months of wages in some countries.)

    Xiaomi, the world’s 3rd largest private company and 2nd largest mobile phone manufacturer is a testament to this phenomenon — providing great phones at affordable costs.

    For an app developer, this means a highly fragmented user base, spread across hundreds of devices and different OS versions. Additionally, if you are monetizing via in-app purchases, iOS users are 7X more valuable as compared to Android users.

    The Mobile Advertising Industry

    1. The annual growth rate of the online advertising industry in the United States is in excess of 20%, with mobile advertising driving almost all of the growth.
    2. Mobile advertising holds a lot of promise with 25% of time spent on mobile, but mobile advertising accounting for only 12% of total ad-spend. It is worth noting that 3/4 of all ad revenue growth is captured by two companies: Google and Facebook.

    The Impact of Commerce

    1. E-commerce (M-commerce included) is 10% of all retail sales in the United States. The growth rate is expected to increase as millennials become older and have more disposable income. This implies more commerce will be driven via mobile.
    2. Online shopping data is leading to new private labels by online sellers (e.g. Amazon launching Pinzon in home goods or Franklin Tailored in shoes). Data is allowing brands and online retailers to create highly tailored products and fine-tune algorithms to map users probability of purchase.
    3. Online retailers are not just launching data backed brands, but bringing retail to your doorstep. E.g. StitchFix , Le Tote, Trunk Club etc.
    4. Mobile is driving image based shopping and image commerce is rising. 55% of Pinterest users reported using Pinterest to find potential purchases. Offer-up, an image based local commerce app, rivals Snapchat and Instagram on time-spent/user. Offer-up is on path to $14 billion in GMV.
    5. Successful internet online retailers are reaching $100 million in sales less than 4 years after launch, 2x as fast as offline retailers.

    M-commerce is highly lucrative and quickly creating new trends. Firstly, it is leveraging data to customize products and predict purchase patterns. Secondly, the combination of image based shopping and chat based commerce is driving purchase behavior. Thirdly, it brings retail to the consumer’s doorstep, helping millennials save their most valuable asset: time.

    Social Media and Visual Content Are King

    1. Social video and images are the most dominant engagement tools on mobile and desktop, alike. In order of time spent: Facebook >Snapchat > Instagram > Tumblr, Pinterest, Twitter > Vine, LinkedIn
    2. The post millennial generation (born after 1995) prefers to communicate with images rather than text and toggles between more screens.
    3. Facebook owned apps dominate image sharing and account for two-thirds of the 3 billion+ photos shared daily. The biggest image sharing platforms are Snapchat and WhatsApp with 1B+ images shared daily.
    4. With increasing bandwidth, videos are the new drivers of time-spent. Snapchat is reporting 10B video views/day vs 8B video views by Facebook.
    5. Sponsored Snapchat filters are becoming increasingly popular and yielding 70M+ user views per month.
    6. Live social broadcasts of sports and other highly watched content on mobile is trending upwards in 2016. More viewers watched the MTV music awards on Snapchat than TV.

    The Emergence of Voice

    1. Almost 20% of all searches in the United States are done via voice, and in China, the number stands at 10%. By 2020, 50%+ of all searches will be voice initiated. The 3 most used voice commands are: Navigate Home, Call Mom and Call Dad.
    2. Voice isn’t just used for input but output is desired as well. Baidu reported a 26X increase in API calls to it’s ‘text to speech’ API in the last 2 years.
    3. Amazon’s voice platform, Echo, sold more than 1 million units in Q1 2016 alone.

    Voice commands is a paradigm shift creating a crevice for new businesses to creep in to dethrone incumbents. Think of the apps that can benefit from a 10X improvement in user experiences by using voice as an input/output medium.

    Messengers Transform

    1. The biggest messenger apps are Whatsapp (1B+), Facebook Messenger (800M+) and WeChat (~700M). WeChat leads the way for businesses adopting messengers to drive customer loyalty and mobile commerce.
    2. Consumers can now book cabs, make/split payments, send gifts, interact with businesses, update social media, order online, and much more with messengers in China.
    3. Facebook Messenger and WhatsApp are adding features to make messengers the platform for all services and transactions. This will make them compete with the Google Play Store and Apple App Store on how users access services.

    Beyond the Obvious

    1. The Chinese internet market reached 668 Million users (growing at 6%,). Chinese tech companies already form 7 out of top 20 tech companies in the world. 10 years ago this number was 0.
    2. Tech is mainstream now. Combined the top 20 tech firms are valued at over $2.7 trillion, have cash reserves of almost $450 billion, and revenues of more than $550 billion.
    3. Tech companies are growing faster than ever. Slack is growing revenues 2X as fast as Salesforce. Uber and Offer-up reached $10 billion in gross sales in record time and JD.com reached $50 billion GMV, five years sooner than Amazon.
    4. A lot of non-tech companies are now acquiring or investing in tech companies. $28 billion was spent by non-tech companies to acquire tech companies in 2015 alone.
    5. We have gone from 1 billion petabytes of data in the digital universe to almost 10 billion in 6 years. While data costs have come down from 20 cents per GB of storage to 5 cents per GB. We have seen big data breaches in the last 2–3 years, with the most recent one on LinkedIn, even affecting Mark Zuckerberg. More than 4 billion data records been breached since 2013. Users are taking data lot more seriously with 74% of users saying they might limit online activity if they have security concerns.

    2016 Internet Trends Report from Kleiner Perkins Caufield & Byers

    If there is one overriding theme for the Mary Meeker Internet Trends Report, it’s that mobile promises to be the first tool to connect all of mankind and democratize access to information and services. 2 billion users have been added to mobile internet in the last 5 years, and the next 5 years will likely see 2 billion more. We are in the infancy of mobile ecosystem and it’s time for all to care about their role in it.

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      This article originally appeared on Branch Metrics Blog and has been republished with permission.
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    Author: Kane Pepi

    <p>Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendly

    … View full profile ›


    More by this author:
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