Millennials are one of the trickiest groups to market to. The Millennial generation is notoriously self-involved and impatient, and their buying habits are a world away from their parents’ generation. They are also one of the biggest groups of consumers, one that brands simply cannot afford to ignore when it comes to developing an integreated digital marketing strategy. In this week’s Marketing Technology Minute, Jacey and Spencer discuss marketing from a Millennial’s perspective and give advice on what your brand can do to attract this elusive target market.
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