Twitter Facebook LinkedIn Flipboard 0 The amount of digital marketing channels that are available can seem overwhelming, and as a result some people focus on only one or two of them. Now that people are starting to change the way they access data (i.e. mobile), it’s time to start expanding the reach of your promotional strategy. Here are some of the top digital marketing channels to consider adding to your existing strategy: Email Thanks to the prevalence of email spam, many companies have become shy to use it for their marketing. This is unfortunate because a good email campaign can bring in a bunch of leads that wouldn’t otherwise be obtained. Of course, good emails require good content so that recipients will be glad to both get and read your emails. Such content generally falls into two categories: Newsletters and promotions. Both styles are important for a good campaign – people love to read news, but they also like to receive special treatment and promotions. Text/SMS Using text for general promotions is usually a no-no, but if your company runs short-term specials or sells products that run out quickly, some of your customers will probably appreciate getting a text notice at the appropriate times. Make sure to have them deliberately opt in to this service and make it easy for them to unsubscribe. This way, everyone who wants to be texted can be, while no one will end up being annoyed. Your Website This is likely the oldest and most established form of digital marketing there is. Make sure your company has a website, and that this site allows for online ordering whenever possible. Business buyers don’t want to have to stop what they’re doing to go to your location any more than individuals do, so get that shopping cart up and running. Add social media and other peripheral sites to your marketing strategy to increase your company’s promotional reach. Twitter Tweet Facebook Share Email This article originally appeared on Foxtail Marketing and has been republished with permission.Find out how to syndicate your content with B2C Author: Kane Pepi <p>Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendly … View full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?