Do you want to engage your customers right when they’re active online?

Using push notifications, you can reach out to your audience when they’re active on a browser even when they’re not on your website.

Push notifications are small and eye-catching messages that appear to users as they browse through content. They are great for sharing updates on product shipping, flash sales, and asking users to subscribe to your newsletter.

They provide more options than optin popups and are also great for reengaging your customers even when customers leave your website – not something an optin popup form can do.

So, to get the full benefit of push notifications, you need to find ways to get more users to subscribe to them. Here are practical tips that will induce users to click ‘Allow’ when your website sends people a request to send notifications.

push notification example
Example of a push notification

Send push notifications at optimal times

Like optin popup forms, push notifications can be misused to annoy visitors on your website. When you ask users to opt in to receive notifications matters very much.

Here are some things to consider when you set triggers asking people to subscribe to push messages.

  • Never ask users to sign up to push content just when they arrive at your website. At a minimum, let 10 seconds pass before asking users to subscribe. You should also test out different time spans to see what works best for you
  • You can trigger a request for site visitors to opt in to push content based on a user’s activity. For example, if your user has arrived on your blog and has finished reading an article, you can ask users to opt-in when they’ve come to the end of the post

When timed carefully, push notifications will enhance your user’s experience on your website. Look at times and behavior tracking as ways to set up notifications that users will want to receive.

Create copy that reflects user intent

There is a strong likelihood that people will opt-in to receive push notifications when there’s a clear connection to what the person’s intent is when they’re browsing your website. Consider the following examples:

  • When a customer has completed their purchase, they get an email with tracking information. Your customer will likely click on your content and arrive at your website to follow their product’s movement. This is the ideal time to create push notifications asking customers to subscribe to get tracking updates
  • A person comparing hotel or flight charges will be interested in notifications that let them find good deals
  • If one of your products is out of stock, then a push notification asking users if they want to know when new stocks arrive will be welcome
  • Do you have content on the latest trends and industry insights? People seeking the latest and freshest content will find push notifications appealing if they allow users to get trending blog posts or articles fast
PushEngage price drop notification.png
A push notification offering personalized discounts will lead to more sales

In this way, when you know what a user’s intent is, you can create push copy that’s tied to specific interests.

Offer rewards for opting-in

A simple but effective tactic to get more people to click ‘Allow’ is to offer something attractive to your subscribers.

For eCommerce brands, you can offer a discount on the product they’re viewing right now. SaaS companies can give subscribers a free trial of their product. You can offer digital downloads like ebooks and upgrades to users who opt-in.

A simple offering can make a huge difference in how many people choose to subscribe to push content.

Make your push notifications attractive

A request asking your users to subscribe to notifications doesn’t have to be plain and unexciting. You can personalize and change your push notifications’ appearance to draw your user’s attention to it.

There’s plenty of room for creativity in how you design your push notification’s appearance and behavior. Here are some ideas for you:

  • Position your push notifications in a way that’s appealing but doesn’t block your main content. Your subscription notification can appear as a popup, float to the top or bottom, or appear as a single icon that users can click on.
  • Change the colors of your push notifications so that it matches your website’s color palette
  • Enable a page overlay so that users can’t miss the push notifications. Overlays also let you create more context and make the option to subscribe more appealing
  • Use a single-step opt-in process to increase the likelihood that users don’t abandon the process of signing in for your notifications
Create an overlay to give users context and increase sign-ups

The simple step of making your push notifications match your brand colors or appear in the right position will make a big difference to how many people choose to see your notifications.

Back to you

Because push notifications are immediate and offer timely information, you’ll see higher conversion rates than you would with email marketing.

But the benefits of push notifications only work if users actually opt-in to receive them.

In this post, we’ve covered several ways to increase the chances that your users opt-in for push content. It’s clear though that you need to use a good push notification tool that has the features and options mentioned here.

Work with the right tool and optimize your processes to get more users to subscribe to your content. You’ll keep users engaged and bring them back to your website over and over again.

Read more: Use Popup Forms Ethically