When you want a coffee, are you prepared to wait 5, even 10 minutes, for a barista to make you a creamy cappuccino… or are you more the “want it now” instant coffee type?

But what if you could get that cappuccino with the wait? An “instant” cappuccino, so to speak.

This is the challenge facing businesses… they want the best customers they can find, and they want them now.

Unfortunately, customers like that just don’t grow on coffee bean plants.

And you’re not going to find those customers waving “Sale!” signs out the front of your shop-front (real or virtual). Nor can you just throw throw every dollar you’ve got into a full-page spread in TIME magazine or 10xing your PPC ad budget.

In fact, getting your customer’s attention is only the first step of many you’ve got to jump if you want to win over their hearts (and wallets).

Let’s take a look at four of the big hurdles you have to jump to get someone to become your customer.

Getting Your Ideal Customer’s Attention

It all starts here: snaring your customer’s attention. Getting them to see you out of the million other distractions and shiny things in their day… and then moving towards you.

But we’re not just chasing any Joe or Jane, but someone who has problems or desires that you can solve and satisfy. In other words, your ideal customer.

Unless you sell a mass-market commodity, not everyone will be your customer. Most won’t be anywhere close to your ideal customer… and that’s OK.

But the challenge still remains: how do you get those ideal customers to notice you amongst the sea of distraction?

Making a First Offer That “Works”

When you can capture your prospect’s attention, you’ve got their barest amount for the briefest time possible.

So, you’ve got to make it count.

That’s why the first contact (or your offer that catches their eye) has to tickle them pink, so to speak.

In fact, there are three big qualities your initial offer has to be…

  1. Interesting
  2. Relevant
  3. Valuable

A boring, irrelevant and useless offer will have your prospect screwing up their face… and then moving on. You’ve lost them.

Sure, you might get a second or third chance (thanks to things like retargeting) but unless they see something that piques their interest, your chances of getting them to become a coveted customer are slim to none.

Having Your Prospects Stick Around

So, you’ve captivated a few leads long enough to wave a magnetic offer in their face.

What’s more, they’ve taken up your offer, signed up for your email list or followed your Instagram / Twitter / Snapchat and are now officially a “prospect”.

Well done!

Now you face the monumental challenge of keeping them interested enough to hang around a while (or at least long enough for them to open their wallets or purses).

And that leads into the #1 obstacle to steering your prospects down the funnel…

Turning A Prospect Into A Customer

With ads or social media, you’ve got a smorgasbord of options to grab the attention of your prospects.

With careful research, you can create an offer that gets them engaging with your brand or business.

Great content, engaging interactions and keeping the conversation in your prospect’s world can even keep them hanging around.

But convincing your prospects to take the leap to becoming a customer… that’s possibly the hardest challenge of all. Asking prospects to trust you with their hard-earned cash adds huge resistance. People are happy to hear from you, but spending money is another matter.

But if what there was a way to get them to “pony up the dough” the first time they ran into you?

A way to turn leads into “instant customers”?

There is.

A Tripwire With A Twist

The Free! But offer is a type of “tripwire”: a low cost, low barrier offer that entices people to part with just a few dollars to get what they see is a great deal.

But there’s a twist to this, and it revolves around how you position the offer.

You see, a tripwire is often marketed as “low cost”. The Free! But offer does things a little differently.

If you haven’t guessed, the tripwire is positioned as “free”, but there’s a stinger: a couple of dollars for shipping and handling, or a hosting fee. It’s not a price as such, but a way of helping the seller offset the costs of getting the tripwire product to the buyer.

(You might even make a small profit to funnel back into getting your Free! But offer in front of more prospects.)

Want to learn more about the Free! But offer and see it in action? You can catch it all right here.