Business 2 Community
  • Investing
    • Invest in Crypto
      • Best Crypto to Invest in
      • Best New Crypto Coins
      • Best Crypto Airdrops
      • Best Crypto Faucets
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      • How to Invest in DeFi
      • How to Invest in NFTs
      • How to Invest in Stocks
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      • How to Spend Ethereum
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      • Make Money with NFTs
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      • What are 'Shitcoins'
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      • Aqru Review
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      • Low Cap Cryptos
    • Long Term Investments
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • BAR Fan Token Prediction
      • Bitcoin Price Prediction
      • Cardano Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Lazio Fan Token Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Shiba Inu Price Prediction
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    • Best Altcoins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Chainlink
      • Buy Cronos
      • Buy Dash
      • Buy ENS
      • Buy Ethereum
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      • Buy HBAR
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      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Polkadot
      • Buy Polygon
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy Theta
      • Buy VeChain
      • Buy XRP
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      • Binance Referral Bonus
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      • Binance Review
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      • Bitstamp Review
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      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Shiba Inu
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
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      • Buy Fantom
      • Buy Kyber Network
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  • NFTs
    • How To Buy NFTs
      • Cheapest NFT Projects
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      • How to Flip NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
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      • Buy Decentraland
      • Buy Enjin
      • Buy Filecoin
      • Buy Gala
      • Buy JEWEL
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  • Trading
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      • Best Forex Signals
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      • Best Scalping Brokers
      • Copy Trading Platforms
      • Low Spread Forex Brokers
      • Algorithmic Trading
      • Automated Trading
      • eToro Review
      • Capital.com Review
      • How to Day Trade Stocks
      • How to Trade Commodities
      • How to Trade Crypto
      • How to Trade ETFs
      • How to Trade Gold
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    • Trading Robots
      • Bitcode AI Review
      • BitIQ Review
      • Crypto Bank Review
      • Crypto Boom Review
      • Crypto Engine Review
      • Immediate Edge Review
      • Meta Profit Review
      • Metaverse Profit Review
      • NFT Profit Review
      • Oil Profit Review
      • Prime Advantage Review
      • Quantum Code Review
      • Teslacoin Review
      • Today Profit Review
      • 7Tesler Review
    • Bitcoin Robots
      • Bitcoin Blueprint Review
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      • Bitcoin Circuit Review
      • Bitcoin Code Review
      • Bitcoin Digital Review
      • Bitcoin Freedom Review
      • Bitcoin Motion Review
      • Bitcoin Prime Review
      • Bitcoin Profit Review
      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
      • Bitcoin Up Review
      • BitcoinX Review
      • Bitprime Gold
      • Bit Index AI
  • Software & Social
    • Hosting
      • Best WordPress Hosting
      • Enterprise Hosting
      • UK WordPress Hosting
      • Wordpress VPS Hosting
      • Cheap Wordpress Hosting
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    • Agencies
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      • Influencer Marketing Agencies
      • Email Marketing Agencies
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      • Best CRM Software
      • CRM For Small Business
      • Best Free CRM Software
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    • Other Software
      • Best Legal Software UK
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      • Best Dental Software UK
      • Inventory Management Software
      • Accounting Software
      • Free Accounting Software
      • Accounting Software for Mac
    • Marketing
      • SEO Marketplaces
      • Email Marketing
    • Workflow
      • PM Software
      • PM Software Small Teams
      • Marketing PM Software
      • Free PM Software
      • Best Scheduling Software
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      • Task Management Tools
      • Best PM Apps
      • Best Agile Tools
    • Best Antivirus Software
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    • Password Managers
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    • Affiliate Marketing
      • Crypto Affiliate Programs
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      • Best Ecommerce Platform
      • Best Landing Page Builder
      • How to create a Blog
    • VoIP
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      • Best Virtual Phone Number US:
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    • SEO Software
      • Ahrefs Review
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      • Semrush Review
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    • Spy Software
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    • Apps
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Business 2 Community
  • Investing
      • Invest in Crypto
      • Best Crypto to Invest in
      • Best New Crypto Coins
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Best Crypto IDOs
      • Best Crypto ICOs
      • Best Crypto Lotteries
      • Best Crypto Presales
      • Best Gaming Crypto Coins
      • Best Utility Tokens
      • Cryptos Under $1
      • How to Invest in Bitcoin
      • How to Invest in Crypto
      • How to Invest in DeFi
      • How to Invest in NFTs
      • How to Invest in Stocks
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Make Money with Crypto
      • Make Money with NFTs
      • Most Undervalued Cryptos
      • Next Crypto To Explode
      • Penny Cryptocurrencies
      • What is DeFi Crypto
      • Crypto News
      • Best Crypto Apps
      • Best Crypto Signals
      • Best Crypto Wallets
      • Exodus Wallet Review
      • Best Play to Earn Games
      • Bitcoin Casinos
      • Bitcoin Gambling Sites
      • Bitcoin Slots Sites
      • Bitcoin Mining Sites
      • Crypto DAO Projects
      • Crypto Games
      • Crypto Marketing
      • Best Financial PR Services Agency
      • Crypto Tax Software
      • Crypto Youtube Channels
      • ICO Marketing
      • Reddit Crypto Discussion
      • Web 3.0 & Crypto
      • What are 'Shitcoins'
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Banks
      • Crypto Credit Cards
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Yield Farming
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Free Bitcoin
      • Earn Free Crypto
      • Earn Interest on ApeCoin
      • Earn Interest on AXS
      • Earn Interest on Bitcoin
      • Earn Interest on Cardano
      • Earn interest on Ethereum
      • Earn Interest on MATIC
      • Earn Interest on NEAR
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • Worldwide Crypto Guides
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin DK
      • Buy Bitcoin IE
      • Buy Bitcoin ID
      • Buy Bitcoin IN
      • Buy Bitcoin IT
      • Buy Bitcoin NZ
      • Buy Bitcoin PT
      • Buy Bitcoin SG
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      • Crypto Exchanges AU
      • Crypto Exchanges CA
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      • Crypto Exchanges IE
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      • Crypto Exchanges IT
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  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Best Bitcoin ETFs
      • Low Cap Cryptos
      • Long Term Investments
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • BAR Fan Token Prediction
      • Bitcoin Price Prediction
      • Cardano Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Lazio Fan Token Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Chainlink
      • Buy Cronos
      • Buy Dash
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy HBAR
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Polkadot
      • Buy Polygon
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy Theta
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
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      • Best Altcoin Exchange
      • Best DeFi Exchange
      • Best P2P Crypto Exchange
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • Binance Referral Bonus
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      • Binance Review
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      • Bitstamp Review
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      • DeFi Swap Exchange
      • Social Trading Platforms
      • Best Meme Coins
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Shiba Inu
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Ren
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
  • NFTs
      • How To Buy NFTs
      • Cheapest NFT Projects
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      • Best Metaverse Projects
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      • How to Flip NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy Enjin
      • Buy Filecoin
      • Buy Gala
      • Buy JEWEL
      • Buy SAND
      • Buy STEPN
      • NFT News
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      • New NFT Projects
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  • Stocks
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        • Immediate Edge Review
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        • Hosting
        • Best WordPress Hosting
        • Enterprise Hosting
        • UK WordPress Hosting
        • Wordpress VPS Hosting
        • Cheap Wordpress Hosting
        • Website Hosting for Small Business
        • Agencies
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        • Best PM Apps
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        • Best VoIP Services
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        • Best VoIP Home Phone Canada
        • SEO Software
        • Ahrefs Review
        • E-mail Marketing
        • Semrush Review
        • VPN
        • Best VPN Services
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        • Best VPN for Android UK
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        • How to Watch Love Island UK From Abroad
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        • Apps
        • Best Dating Apps
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        • Best Dating Apps Canada
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    Digital & Social⟩Digital Marketing

    Hit Your Mark With These 10 Actionable Digital Marketing Tactics

    author imageIbrahim Kareem Last updated: 3 August 2018
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    Online marketing refers to any form of marketing that happens on the internet. It involves a wide range of techniques and technologies such as social media, email, search engines and mobile devices.

    The internet changed the way people engage with businesses and brands. Today, consumers use platforms like social media and search engines to research information about products and services before making final decisions.

    For marketers and businesses, online marketing provides a great way to connect with customers and prospects through cost-effective personalised communication.

    In this article, you’ll find 10 of the most effective online marketing strategies and tactics that work in 2018 and beyond.

    Content Marketing

    Content marketing is a form of marketing that focuses on creating, publishing and distributing valuable content in order to inform, attract and convert prospects into customers.

    Content marketing is one of the most powerful online marketing techniques. It has many benefits and can help you:

    • Build trust and rapport with your audience
    • Become an authority in your space
    • Generate leads and online sales
    • Reach more customers
    • Increase brand awareness, and much more

    Search Engine Optimisation

    SEO is an online marketing technique that focuses on gaining relevant traffic from search engines to your website. Some of the biggest search engines are Google, YouTube, Bing and Yahoo.

    Every business or entrepreneur on the internet can benefit from SEO. Here are some reasons why:

    • Potential customers and buyers are using search engines every day
    • Traffic from search engines consists of people who are already interested in your products and services since they’re actually searching for solutions to the problem you solve.
    • An effective SEO strategy will save you from spending on paid advertisement
    • SEO can help build trust and credibility with your audience
    • For most websites, search engine traffic has the best conversion rates
    • It’s easy to track and measure SEO results

    Social Media Marketing

    Social media is the child of the World Wide Web. According to Statista, a leading provider of market and consumer data, the number of worldwide users is expected to reach some 3.02 billion monthly active social media users by 2021.

    With such incredible statistics, social media is a powerful way to for marketers to connect with prospects and customers. It can help you:

    • Increase website traffic
    • Increase brand awareness
    • Gain leads and conversions
    • Improve communication and interaction with your audience

    Marketing Automation

    Marketing automation refers to software platforms and technologies used to automate repetitive marketing tasks such as sending emails, managing a help desk ticketing system, managing some aspects of your website, managing social media platforms, customer relationships and much more.

    Marketing automation improves productivity and workflows. It also makes it easy to measure your online marketing campaigns.

    Influencer Marketing

    With influencer marketing, you focus your marketing activities around individuals who have influence over potential buyers. An influencer can be a celebrity, blogger or a social media user who has significant engagement with their audience.

    Here’s a good example of influencer marketing. In 2014, “YouTube celebrity PewDiePie teamed up with the creators of a horror film set in the French catacombs under Paris, creating a series of videos in which he underwent challenges in the catacombs.” The result? The content received double the views as the movie’s trailer.

    Email Marketing

    Email marketing is one of the most effective online marketing strategies. According to various marketing experts, businesses obtain a return of $44 for every $1 spent on email marketing. And in 2017, the median ROI for email marketing was 122%.

    Getting started with email marketing is pretty simple. Here’s a general overview of the process to follow:

    • Plan your email marketing strategy
    • Choose your email marketing tools
    • Build an email list
    • Set up your email marketing campaign
    • Send your emails
    • Track and measure your performance

    *Consider adding incentives for customers subscribing to email list.

    Mobile Marketing

    Mobile marketing is an online marketing strategy that focuses on reaching a target audience on their smartphones, tablets and other mobile devices. This could be through email, websites, SMS, apps, and more.

    With over 80% of internet users owning a smartphone and mobile search queries surpassing desktop queries, mobile has transformed the way people engage with brands.

    Here are some tips for developing an effective mobile marketing strategy:

    • Understand your mobile audience
    • Design your website and content with mobile platforms in mind
    • Make strategic use of mobile apps and SMS/MMS

    Inbound Marketing

    Hubspot defines inbound marketing as a marketing strategy aimed at attracting customers through relevant and helpful content. Inbound marketing involves channels like blogs, social media and search engines.

    Here are some key benefits of inbound marketing:

    • Attract qualified prospects
    • Build trust and credibility
    • Much cheaper than outbound marketing
    • It’s long lasting

    Affiliate Marketing

    Affiliate marketing is a partnership in which a business rewards affiliates for sales or traffic generated from the affiliate’s own marketing efforts.

    Whether you’re a merchant or an affiliate, there are many benefits to affiliate marketing, including:

    • Opportunities for partnerships and collaboration
    • Effective use of your marketing and advertising budget
    • Easy to track and measure
    • Increased exposure

    Pay-Per-Click (PPC)

    Most of the online marketing strategies discussed above are cost-free. Pay-Per-Click, on the other hand, refers to an internet marketing model in which you pay a fee each time your advert is clicked.

    Some popular examples of PPC platforms include:

    • Google Adwords
    • Facebook Ads
    • Bing Ads
    • LinkedIn Ads

    If you have the budget, Pay-Per-Click is the best way to get faster results. Besides, it’s cost efficient since you only pay when someone clicks on your advert, and it allows you to target effectively.

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      This article was written for Business 2 Community by Ibrahim Kareem.
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    author image

    Author: Ibrahim Kareem

    Follow @IbrahimOKareem


    Ibrahim is a Digital Marketing Executive with an MSc in Marketing and Advertising from the University of Hull. He works with clients to build their online profiles by providing valuable and insightful content to like-minded people.  Content will be targeted towards marketing (SEO, Email Marketing, Link Building, Content…
    View full profile ›


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