2021 will be an interesting year in digital marketing as brands adjust to COVID-19 and adjust their messaging accordingly. Here are some advancements that you should look out for and consider implementing as part of your overall marketing strategy.

Ethical Business Practices

2020 was a year of change in many sectors, with racial injustice, economic inequality and issues related to public health being at the forefront of public discussion. As a result, many businesses have had to adapt their messaging and their actions as companies accordingly. One of the most important things that you can do for your marketing and your brand image in 2021 is to review your practices and make sure that you are as ethical as you can be. Your customers will thank you later through new and returning business.

Artificial Intelligence

The repetitive digital marketing tasks that no one in your organization really wants to handle will soon be completed by AI—possibly more efficiently than ever before. This will free up your team’s time and resources to work on more pressing strategic matters.

You may be familiar with visual searches. What you may not know is that more consumers are searching by image and video than ever before. This means that an adjustment to your overall SEO strategy may be required to keep up with the competition. You want to make sure that your content is being seen by your target audience members as much as possible.

New Approaches to Team Structure

The main areas that your marketing team should be focused on in 2021 include content, data and media—both earned and owned. The gig economy is also expanding. This makes it easier than ever to find qualified remote freelancers to add to your team.

Do you find it hard to implement these types of digital marketing changes on your own? It may be time to bring in new members of your team or, as mentioned above, find a qualified freelancer to aid you in meeting any or all of your marketing goals. This article originally appeared on Lindsey J Flagg, Freelance Writer.