On what digital platform have you had the most success generating paid leads and why?

1. LinkedIn

People mean business on LinkedIn. We’re in the B2B space, and people are constantly looking to make connections to get better results in what they’re currently engaged in. Using a mix of generosity (adding value without expectations) and a combination of paid tools, we successfully and continuously generate leads daily. – Rahul Varshneya, Arkenea


2. Facebook

Facebook’s advertising platform has emerged as a legitimate threat to Google’s dominance, and through the introduction of advanced targeting and bidding structures the platform keeps getting better. LookAlike Audiences (similar audience opportunities based on your existing) and optimized CPM bidding (advanced ad delivery based on data) are two tools that continue to push the platform forward. – Robert Lee, Circa Interactive Inc


3. Google AdWords

Google AdWords has been very fruitful for us in terms of generating high quality paid leads. We’re a very niche software development and IT company and Google AdWords allows us to precisely target the kinds of keywords and searches that someone looking for our services would make. This means we can deliver highly relevant, targeted ads to users with the right intent. – Russell Kommer, eSoftware Associates Inc


4. Quuu

Quuu is one of the digital platforms we promote our content through. Quuu allows our content to be shared by real people (rather than through paid ads or sponsored posts) with followers that are interested in our content topics. Since our content is being shared by real people with a real audience, it comes across as more legitimate, and people are more likely to engage and interact. – Dave Nevogt, Hubstaff.com


5. Google Shopping

I think this is very circumstantial to the product your business is selling and the customer you are looking for. Testing is key to find what works best for your business. In our business, customers are often searching for specific branded products which are a long tail search phrase. Google Shopping is amazing at showing relevant products to customers looking for something very specific. – Jeff Cayley, Worldwide Cyclery


6. Capterra

Since we are a B2B SaaS company, the leads we generate are people looking for software. Capterra is a site that helps buyers find the right software for them. They show up either No. 1 or No. 2 in organic search for nearly all software-related search terms. The quality of their traffic is very high, and people go to them as a trusted source to find software products. – Ryan Shank, PhoneWagon


7. Instagram

Instagram has been the most successful for us. We find images or short videos quickly capture our audience’s attention and are the best tools to describe who we are, what we do and how we can help. – Leila Lewis, Be Inspired PR


8. Twitter Ads

If you have a solid email list of prospects, Twitter enables you to upload your email list, match email addresses with users, and advertise directly to those users. If you’re sending emails to these prospects, with an average open rate of 20 percent, that leaves the majority as people who never see your message. Using Twitter ads enables you to target your users on a platform and environment they enjoy. – Brett Farmiloe, Markitors