According to Internet Live Stats, over four billion people are online today. That’s more than half of the world’s population. In light of this, most businesses have made establishing an online presence a top priority.
From engaging users on social media to deploying sophisticated email lead nurturing strategies, brands use a multitude of digital marketing channels. All of it is in the name of staying relevant, which, of course, helps their bottom line.
With technologies constantly evolving, the digital landscape and the marketing trends within it are in constant flux. To create and execute successful campaigns, clear insight into the industry’s ebbs and flows is crucial.
It won’t do to just jump in and hope for the best, as navigating these waters is simply more complicated than it seems. For starters, take a look at these fascinating statistics and benchmarks:
- 75% of users never look past the first page of search results
- email open rate average is 17.92% and click-through rate is 14.10%
- video content boosts organic traffic by over 150%
- 94% of B2B marketers cite LinkedIn as their top preference for content distribution
These numbers certainly get you thinking, don’t they? And those aren’t even the half of it. There are a number of anticipated technologies that have been predicted to knock the roof off the digital world in 2019.
Augmented reality and virtual reality are seeing increased use because people are responding well to personalized, immersive experiences. With the development of affordable and disposable tech like Google Cardboard, the ways and means by which brands engage consumers aren’t just expanding, they’re changing completely.
Voice search is on the rise due to the world going mobile and smart devices becoming more readily available. It’s another feature that’s quickly altering how the world works.
Artificial intelligence and machine learning are seeing some very cool applications in the industry, and these are making an impact on all areas, from customer service to lead generation.
Indeed, there’s already quite a lot going on, and we’re not even halfway through the year. We’re bound to see many shifts in trends and user behaviors before the end of 2019. With more than a little help from SERPWatch, here is our list of the top marketing trends you need to pay attention to right away.
Without further ado, check out this remarkably informative infographic from SERPWatch: