Trying to run a start-up on a shoestring budget is tough. You need to keep costs down while capitalizing on successful digital opportunities so you can improve visibility. All of the weapons in the digital marketing arsenals are not equally effective, and the things you do to build your digital presence add up to help get your brand name out there. Take a look at these five tips for creating a successful digital marketing campaign.

Be consistent and post frequently on social:

Social media is one of the most lucrative and effective ways to market your business. Not only does it provide a platform conducive to growing your brand, it also offers a medium for customer service opportunities and product promotion.

The key to success on social media is to make sure you find your brand’s voice. Post regularly, and ensure there’s a unified identity to your posts. Make sure not to over post or sway away from the message you want to convey. According to the Buffer app, the optimal numbers of posts to Twitter is five tweets a day, Facebook is five to 10 times a week, and Google+ and LinkedIn is one time a day.

Remember that it’s not all about you:

Many brands turn to their social media accounts strictly to promote their business. This strategy will fail; it provides no value to followers.

Instead, make it a point to find and share information that your customers want and need to see. It’s okay to share some promoted content from time to time. If your plan is highly focused on self-promotion, reinvent your marketing plan so you can reach the minds of target buyers.

Focus on engagement:

Social media is a great way for your start-up to interact with its current and prospective customers. Do what you can to make sure your followers feel like valuable members of your brand.

While it may be tough, don’t shy away from social confrontation. Use customer complaints a chance to show off how well your brand can handle mistakes and you can grow your business quickly. It’s tempting to hide when you fail, but it’s better to face your failures head on. Struggles are an inevitable part of launching a start-up and the hurdles you face along the way are inescapable. Approach these situations as opportunities to learn.

Keep on treating content as the king:

When launching a start-up, content marketing is one of the most overlooked investments. You may wonder why it’s so important. The reason is that content is the vehicle that can convey your brand’s message when it’s well-written. If your content isn’t clear and your message isn’t concise and well formulated, you won’t find success. Think about the message you want to get across – content marketing isn’t about tossing around some ideas and hoping for the best. Engage in some industry research to formulate a plan and don’t focus solely on your features, but learn to sell the benefits.

Do outreach yourself:

One vital step to creating an effective content marketing strategy is promoting content. Once you produce an incredible piece of branded content, it’s time to amplify it as much as you can. Lean on your social media profiles, email experts in your industry and contribute to other sites your consumers may visit. If you can invest even a few hours each week to outreach, your start-up will start to gain momentum.

It’s a great achievement to dream big and launch a start-up. Give yourself a pat on the back and acknowledge that running a business on a limited budget is not an easy feat. Digital marketing is a powerful tool that can contribute to your online presence and positively impact your bottom line when you utilize it correctly.