For many years, businesses around the world have been leveraging the power of digital marketing to expose their brand and promote their products and services on a scale that was not previously possible. This is one of the reasons why more and more businesses these days use Search Engine Optimization (SEO), Search Engine Marketing (SEM), content marketing, social media marketing, email marketing, and other digital marketing strategies: to reach and engage as many target audience as possible.

According to statistics, reaching the desired target is so important that most companies allocate a significant portion of their marketing research budget for this function alone. In the recent Forbes Insights report, 43% of companies spend more than half of their budgets reaching specific targets, and 84% of companies expect their investment to increase over the years to come.

With all that being said, reaching your target audience is not, by all means, an easy and straightforward task. There are certain factors that you need to take into consideration first before you can successfully expose your brand and promote your offering to the right people. These factors include your products and services, the demographic, psychographic, and technographic profile of your target customers, the kind of content your current customers seek in your website, and the topics your target audience talk within the social media space.

To get you started, here are the key takeaways of the infographic below from Digital Marketing Philippines which details the key steps to follow to discover and reach your online target audience.

  1. Understand what your business offering is all about.
  2. Build your audience persona.
  3. Monitor your audience analytics.
  4. Reach out to niche websites and relevant influencers.
  5. Use social listening tools.

Learn more about this topic by checking out the infographic below.

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