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    • Best Cryptos
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      • Best Move to Earn Crypto
      • Best Utility Tokens
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      • Coins to Buy on the Dip
      • Fastest Growing Crypto
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      • Most Promising Cryptos
      • Next Crypto to Explode
    • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
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      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
    • Bitcoin Casinos
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      • Bitcoin Blackjack Sites
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      • Earn Free Crypto
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        • Aqru Review
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        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
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        • Best DeFi Apps
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        • Best DEX Coins
        • DAO Crypto Projects
        • DeFi Lending Platforms
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        • DeFi Swap Exchange
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    • Buy Crypto
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
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      • CateCoin Price Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • DogeBonk Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Review
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      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
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    • How To Buy NFTs
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
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      • Cheapest NFT Projects
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      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
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      • Identity 20XY Review
      • NFT Land Projects
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      • Azuki NFTs
      • CryptoPunks NFTs
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      • World of Women NFTs
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      • OpenSea
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  • Stocks
    • Types of Stocks
      • Best Biotech Stocks
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      • Buy DocuSign Stock
      • Buy DWAC Stock
      • Buy eBay Stock
      • Buy Etsy Stock
      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
      • Buy Monday.com Stock
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      • Buy Medifast Stock
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      • Buy Nike Stock
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      • Buy Roblox Stock
      • Buy Pfizer Stock
      • Buy SAVA Stock
      • Buy Spotify Stock
      • Buy Tesla Stock
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      • Buy Upstart Stock
      • Buy XELA Stock
      • Buy Zoom Stock
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    • Best Trading Platforms
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      • How to Day Trade Stocks
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      • XTB Review
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      • Best Forex Signals
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      • High Leverage Brokers
      • Low Spread Forex Brokers
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      • Algorithmic Trading
      • Bitcode AI Review
      • BitiCodes Review
      • Bitindex Prime Review
      • BitIQ Review
      • BitTrader Review
      • Crypto Bank Review
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      • Crypto Engine Review
      • Immediate Edge Review
      • Meta Profit Review
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      • Prime Advantage Review
      • Quantum AI Review
      • Quantum Code Review
      • Teslacoin Review
      • Today Profit Review
      • 7Tesler Review
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      • Bitcoin Blueprint Review
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      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
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      • BitcoinX Review
      • Bitprime Gold Review
      • BitProfit Review
      • Bit Index AI Review
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  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Alerts Sites
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
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      • Buy Bitcoin AU
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      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
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      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
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      • Crypto Marketing
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  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • CateCoin Price Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • DogeBonk Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Staking Projects
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Oil Stocks
      • Best Penny Stocks
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      • Best 5G Stocks
      • Best Upcoming IPOs
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      • Company Stocks
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      • Buy Alphabet Stock
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      • Buy AT&T Stock
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
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    Digital & Social⟩Digital Marketing

    Brand Marketing Evolution: The Transition To Digital Content

    author imageJames Spillane Last updated: 26 May 2015
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    Digital Brand Marketing

    Imagine you were born in 1910. Over the course of your lifetime, you’d witness the rise of radio; the emergence and dominance of TV; the birth of computers and the internet; and even the first appearance of mobile devices. Print, which had been the only mass communication channel for a solid five centuries, would turn into the foundation supporting a variety of new digital media channels in the 20th century. These new channels paved the way for radical advances in information exchange, commerce, storytelling—and yes, marketing.

    In this article, I’d like to take you through a brief history of brand marketing as it transitioned from print to digital over the past 115 years. Along the way, we’ll examine some of the brand marketing trends we saw in print and explore how they continue to play out in the digital space.

    Let’s set the wayback machine to 1921, where our digital story begins.

    1921: Radio Sets The Stage For Digital Brand Marketing

    For about 40 years, brand marketers had been working with just a single channel to reach their audience: print. But all that changed in the 1920s when radio began to take off. While radio had been used for non-commercial purposes at the turn of the century, the first brand marketing spot didn’t hit the radio airwaves until 1921. WEAF of New York is credited with airing the first paid radio commercial for an apartment complex owned by the Queensboro Corporation.

    (Source: C.Digest)

    Imagine the excitement of brands over radio marketing. No longer were their messages limited to a single city or even a single state: They could now reach a national or even international audience.

    Brands were quick to come up with new and creative ways to tell consumers about their products using radio. For example, in the 1930s, P&G began to run radio soap operas for their Duz & Oxydol products. This mix of advertising and content was a huge success—and it’s a strategy that still remains relevant to our content marketing efforts today.

    1941: Brand Marketing Comes To Life With Television

    While radio captivated the imaginations of consumers worldwide, it was television that truly began to revolutionize digital marketing for brands. The first paid television ad ran in the United States in 1941 for Bulova watches. Here it is for your viewing pleasure.

    It’s a far cry from 21st century advertising, but Bulova does tap into a marketing trend that continues today: Positioning its brand as a “national” preference or standard. This is still a common brand play of the U.S. automotive industry—take this Ford campaign from 2014, for instance:

    (Source: Ford)

    In the U.K., the first TV ad didn’t air until 1955. The commercial for Gibbs SR Toothpaste is more sophisticated than the Bulova ad in terms of messaging—it taps into expert opinions, experiential words like “tingling fresh”, metaphors, and repetition of branding throughout. It also utilized more sophisticated production, including a musical background track, product action shots, and b-roll footage.

    As television grew up, marketing grew up with it. Brands began to tap into the storytelling elements that made for good film and TV shows: humor, character development, and an arc that carries the viewer through a setup, conflict, and resolution. These 1960’s commercials illustrate these three principles nicely.

    1978: Computers Pave The Way For Email Marketing

    Radio and television brand marketing reigned supreme for a solid 6 decades before computers began to come into professional use, but it didn’t take long for early adopters to start using computers for marketing purposes. The first (unsolicited) marketing email was sent in 1978 to a mailing list of 400 people within the Advanced Research Projects Agency Network advertising a new line of DECYSTEM-20 computers. And so email spam was born.

    (Source: Ad Pushup)

    The first wave of email marketing shared a lot in common with advertorials or lengthier print ads, but brands soon discovered that the etiquette rules around email were very different than any mass media channel they’d used for marketing in the past. Brands had to find a more personalized way to get their message across to the right people. Out of this need, the email service providers (ESPs), list management services, and marketing automation platforms we all know and love/hate came to be.

    1994: Internet Advertising Takes Off With Banner Ads

    Just like the newspapers, magazines, and catalogs that preceded them, consumer-facing websites drew readers that brand marketers wanted to reach. It only took a few years for other internet-based marketing channels to emerge. In 1994, just a few years after email marketing began to thrive, banner ads began to eat up any and all digital white space. Here’s the first banner ad in all its glory.

    (Source: Mashable)

    While banner ads had some things in common with their print predecessors, they represented a game-changing revolution in brand marketing. For the first time ever, marketers could start to directly measure whether their advertising efforts were working. With new analytics at their disposal, brand marketers began to look for ways to optimize their efforts. Unfortunately for digital advertising, one of the first innovations developed to solve the problem of poor ad clickthrough rates was the notorious pop-up ad, created in 1997.

    (Source: The Verge)

    Around the same time, Doubleclick Ad Network was launched to help traffic and serve banner ads across the web, expanding the reach of brand marketers in a significant way.

    1994: Websites Become The New Content Hubs For Brands

    In order for brands to effectively market their products and services in the brave new world wide web, they needed somewhere to drive their audience to engage with brand content. It makes sense, then, that the first brand websites began popping up in tandem with banner ads in the mid 1990s. As a classic example, here’s Pizza Hut’s version 1.0 website from 1994:

    Pizza Hut Website 1994

    (Source: SFGate)

    Let’s take a moment and give thanks that web design and copywriting have progressed since then.

    These early websites tended to focus on function as opposed to form (or content), but as digital content creators and coders became more savvy, brand websites evolved into mid-funnel marketing machines with clear architecture, product information, case studies, and news. Check out Microsoft’s site circa 2000:

    (Source: Wayback Machine)

    In tandem with creating more robust websites, brands also began leveraging blogs to provide a more conversational type of content for their customers and prospects. Microsoft launched their blog in 2000, with Macromedia and P&G following close behind in 2002.

    Brands learned over time that having a website full of interesting, relevant, well-organized content was vital to their marketing efforts—and we’re still trying to dial in that magic mix of information and architecture today.

    2000: SEM And Social Marketing Diversify Online Advertising

    Search engines existed well before Google (remember Xcite, AltaVista, and Netscape?), but Google was the first one who really figured out how to make search a dedicated marketing channel for brands. In 2000, they launched their paid search program, allowing brands to advertise against search keywords to gain exposure and reach online. Today, search engine marketing makes of the majority of Google’s revenue, driving $59 billion in revenue last year.

    With SEM, marketers were challenged to get their point across as succinctly as possible and really hone in on their brand value propositions. Search marketing also forced brands to dig deeper into understanding how their customers talk about their product—not simply how they as a company talk about their product. Marketing started to become a conversation instead of a one-way communication outlet.

    Not long after search engine marketing took off, social media emerged as another new channel by which brands could now reach consumers. In 2004, TheFacebook (as it was called back in the day) ran its first banner ad.

    (Source: Mashable)

    From these humble beginning, social networks have grown into some of the most advanced advertising networks on the web. WIth their wealth of user data, they’ve allowed brands to carefully target, write, and serve ads to their audiences. It’s no wonder than social advertising is now a more than $17 billion industry, with social ad spend comprising about 12% of most brands’ annual marketing budgets.

    Today: Digital’s Impact On Print Brand Marketing

    Between radio, television, email, banner ads, SEM, social ads, websites, blogs, and other types of digital marketing channels, where does that leave print? Have brands abandoned their roots in print marketing altogether?

    Not quite.

    Yes, print advertising revenue from newspapers and magazines is down. Yes, many print publications have closed shop or evolved into digital-only outlets. But many brands are still spending substantial portions of their marketing budgets on print marketing activities, most notably direct mail.

    Anyone with a mailbox can attest to the undiminished volume of catalogs, postcards, and letters from brands of all industries and sizes. Retailers in particular have continued to invest in print catalogs, lookbooks, and magazines, even while offering many of the same assets online.

    Online Catalog

    (Source: Phase 8)

    So what does this mean? Are brands stuck in old ways of doing things? Are consumers not ready for a fully online brand experience? Is there something special about print that digital just can’t emulate?

    My personal take is this: Brands have been doing print marketing for over 130 years, and the mechanics of print marketing haven’t changed drastically. Brands have been running radio ads for almost a century, and they’ve been creating TV commercials for almost 75 years. Consumers are comfortable with these types of formats, and marketers have had years to figure out how to use them effectively.

    Web-based marketing channels, on the other hand, are still relatively new, and they’re changing all the time. Both consumers and brands are constantly having to learn new ways of communicating using new technology. On top of that, brands are facing more competition than ever from other content online. News sites, blogs, forums, social networks, YouTube, memes—the list of non-branded content people interact with on the web is endless.

    These realities have conspired to make it very difficult for brands to gain and keep their audience’s attention online, even though we as a society are spending more and more of our waking hours consuming online content. Digital marketing is trying to outpace consumer boredom and distraction, but it can’t quite keep up.

    I’m not trying to bum you out. In fact, I’m here to tell you that there’s still hope for brands creating web-based content, because digital isn’t the end of the story. I’ve been keeping a card in my back pocket this whole time, and it has the potential to save brands from dying a slow and silent death in the din of virtual noise. What is this killer card? Stay tuned to find out next week.

    This article was originally posted on the Ceros Blog.

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      This article was written for Business 2 Community by James Spillane.
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    author image

    Author: James Spillane

    James is a BSc Physics grad, attending Imperial College London and becoming interested in cryptocurrency shortly after. His previously published work can be found on Rakeback.com and more recently InsideBitcoins.com and DeFicoins.io. Currently James is a content editor and writer covering Bitcoin and DeFi related news, as well as enjoying

    … View full profile ›


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