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    • Best Cryptos
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      • Coins to Buy on the Dip
      • Fastest Growing Crypto
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      • How to Invest in DeFi
      • Long Term Investments
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      • How to Spend Bitcoin
      • How to Spend Ethereum
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      • Earn Free Crypto
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        • Aqru Review
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        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
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        • Best DEX Coins
        • DAO Crypto Projects
        • DeFi Lending Platforms
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    • Bitcoin Price Prediction
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      • Axie Infinity Prediction
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      • Cardano Price Prediction
      • Chia Coin Price Prediction
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      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Review
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      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
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    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
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      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
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      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
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      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
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      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • New NFT Projects
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      • NFT Trading Card Games
      • Sport NFT Drops
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      • Metaverse Projects
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      • Azuki NFTs
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    • Types of Stocks
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      • Buy DWAC Stock
      • Buy eBay Stock
      • Buy Etsy Stock
      • Buy Ford Stock
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      • Buy Medifast Stock
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      • Buy Rivian Stock
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      • Buy Pfizer Stock
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      • Buy Tesla Stock
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      • Buy Upstart Stock
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      • Buy Zoom Stock
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      • How to Day Trade Stocks
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      • Islamic Brokers
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      • High Leverage Brokers
      • Low Spread Forex Brokers
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      • Bitcode AI Review
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      • Immediate Edge Review
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      • Prime Advantage Review
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      • 7Tesler Review
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      • Bitcoin Smarter Review
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  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Alerts Sites
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
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      • DeFi Swap Exchange
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      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
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      • Buy Bitcoin AU
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      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
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      • Crypto Exchanges AU
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  • Cryptocurrency
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      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
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      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
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      • Best Crypto Exchanges
      • Best Altcoin Exchange
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      • Best DeFi Exchange
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      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
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      • Crypto Credit Cards
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      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
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      • Buy DYDX
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      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
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      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
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      • Make Money With NFTs
      • Best Metaverse Coins
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      • NFT News
      • Celebrity Backed NFTs
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      • New NFT Projects
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      • Invest in the Metaverse
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      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
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      • Prime Ape Planet NFTs
      • VeeFriends NFTs
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      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
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      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
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      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
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    Digital & Social⟩Digital Marketing

    7 Important Changes in the World of Digital Marketing

    author imageAlan Draper Last updated: 30 June 2022
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    Digital marketing has been around for quite some time now, but due to progress in technology, it continues to change. It is good to check those changes every now and then. In fact, the digital world is evolving faster than most businesses can adapt. I have recently read two articles regarding changes in digital marketing that I thought would interest you.

    In an article of April 16, 2017, Scott Rigby identifies 4 key areas that are essential to the strategies of the most digitally mature companies and lists the best practices tied to these four key areas. Similarly, in an article of March 19, Nadav Olmert identifies 7 significant changes to digital marketing.

    Reading about these changes will help you understand where your company stands in terms of digital marketing trends. Will you have to adjust your strategy or are you leading those trends?

    4 key areas essential to digital marketing strategies

    Every year, Adobe conducts a survey to explore trends and priorities in digital marketing and to understand where the market is headed. As mentioned, Rigby and his team have identified four key areas that are essential to the strategies of the most digitally mature companies: data-driven marketing, customer experience, mobile, and cross-channel marketing. Rigby urges you to keep in mind that no single element is more important than another; each element needs to be in balance with the others to sustain your business’s online success.

    1. Data-driven marketing

    Use data to gain insights into your customers and turn this knowledge into action. Here are 4 best practices:

    • Use customer data to understand and personalize each individual’s journey
    • Invest in predictive analytics
    • Centralize your data to accelerate insights and for ease of accessibility
    • Integrate external and offline data to enhance your audience segments

    2. Customer experience

    Create more meaningful experiences and move your organization forward to digital maturity. Here are 4 best practices:

    • Think of every touchpoint as a brand connection
    • Develop content with the customer’s needs in mind
    • Work to develop a rich customer profile
    • Automate the delivery of your personalized content

    3. Mobile

    Prepare for a mobile-only world. Here are 4 best practices:

    • Make mobile a priority by investing in mobile channels and applications
    • Create dedicated mobile sites and apps
    • Use data to determine the value your mobile channels deliver
    • Use data to understand valuable mobile content and services

    4. Cross-channel marketing

    Start your organization’s conversation about delivering a consistent message across all channels. Here are 4 best practices:

    • Invest in technologies, processes, and tools for connecting at every point in the customer journey
    • Adapt your message for each channel while ensuring a cohesive story across all channels
    • Integrate your systems and channels to share data as well as content and assets
    • Invest in tools to understand your customer’s journey

    7 important changes to digital marketing in 2017

    What can we expect of digital marketing in 2017? In January, I asked the same question in my blog called ‘What Will be the Digital Marketing Trends of 2017?’ In it, experts agreed and disagreed on a few trends that they thought digital marketing would bring us in 2017 (or not). With all the changes rapidly succeeding each other, it is not strange to revisit the same question four months later. Here is what Olmert has found:

    1. Cognitive AI marketing: What is next is already here

    AI marketing uses machine learning algorithms in order to make better decisions based on big data. AI systems could have a profoundly disruptive impact on digital marketing as the possibilities are endless. With cognitive AI, you will be able to set your marketing system to predict goal-orientated information automatically and even set up business campaigns on multiple channels based on complex behavioral targeting.

    2. Screenless SEO

    More and more smart speakers by Amazon and Google are being sold. These devices provide a screenless voice interface with the largest search engines available, allowing the user to search and compare different products. Remotely controlled by voice, these devices are paving the way for a whole new SEO tactic based solely on natural spoken language. Content marketers will have to aim for content in a conversational manner.

    3. Personalization

    A/B testing has become a widely-used method among professional marketers to evaluate changes done to a website’s visual interface and how they, in turn, affect the users’ conversion rate. Personalization tools allow you to take the personalization of the user experience to a whole new level; you can experiment with the different ways in which you can manipulate websites’ interfaces to fit each individual user’s personalized wants and needs.

    4. Psychographic segmentation

    The ability to pinpoint and identify users based on geographics and demographics as well as the immediate availability of data has real potential to reshape the world of marketing. We already know that consumers tend to look towards others to evaluate if a product is worth purchasing. By taking advantage of today’s ability to dissect and analyze data, we can determine exactly what type of psychographic behavior our audience displays. The ability to tailor the right message to the right audience is absolutely crucial in order to attract a large customer base.

    5. Facebook is KING

    Facebook has made quite some adjustments that you can use as a digital marketer.

    Facebook just introduced a new lead capturing feature that marketers can use on their Facebook ads: Lead Ads. With Lead Ads, you can create and customize ads, requesting that visitors submit different kinds of information, such as e-Email address, zip code, and phone number. Information entered into this system can be downloaded and processed to increase the reach of marketing campaigns.

    Facebook Chatbot Analytics: A chatbot is a computer program that initiates conversation with users over a platform like Facebook Messenger. Increasingly more marketers are starting to identify how this tool could disrupt marketing on social networks. In order to analyze and understand the degree to which these bots are affecting conversion rates, Facebook has announced a new analytics feature that will assist marketers to evaluate their efforts. Even so, in the near future organizations will still need to put an emphasis on human to human interactions and allow for a natural conversation flow with their customers.

    Facebook Live has definitely done a better job at getting more people to engage with their news in real time. Livestreaming is a hot trend to connect brands and customers and it increases engagement by 175%. Use Facebook live to engage your target audience and to promote your products and services.

    6. WhatsApp for Businesses

    In fall 2017, WhatsApp is expected to launch a new update that will allow businesses to join the messaging platform and establish company profiles. That is great news because the average consumer checks one’s phone 150 times per day, and checks for texts every 10 seconds. Whatsapp is also aiming to bring a rich array of new features that will allow individuals to shop, chat, and stay updated while using the most instinctive app on their smartphone.

    7. Brand new (updated) tools by Google

    Google has released a few major updates to its business suite. Among the various improvements, Google has combined the dashboard, custom reports, and custom alerts into one tab. In addition, Google has replaced its intelligence events with an Automated Assistant. In March 2016, Google announced the release of Google Optimize 360: a landing page, A/B testing, and optimization tool that integrates directly with Google Analytics.

    I hope that these key elements, best practices, and (announced) tools and improvements help you update your digital marketing strategy.

    Read more: Digital Marketing Trends To Keep in Mind

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      This article originally appeared on BudgetVertalingOnline and has been republished with permission.
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    author image

    Author: Alan Draper

    Based in the United Kingdom, Business 2 Community editor Alan is part of the team that’s responsible for ensuring all the content on our site is accurate, relevant and up-to-date. In addition to editing, he is also a writer and an expert on the stock market.
    Alan has previously written

    … View full profile ›


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