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      • Worldwide Crypto Guides
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      • BAR Fan Token Prediction
      • Bitcoin Price Prediction
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      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Lazio Fan Token Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Chainlink
      • Buy Cronos
      • Buy Dash
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy HBAR
      • Buy Litecoin
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Polkadot
      • Buy Polygon
      • Buy Solana
      • Buy Spark
      • Buy Theta
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
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      • DeFi Swap Exchange
      • Social Trading Platforms
      • Best Meme Coins
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Shiba Inu
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Ren
      • Buy Storj
      • Buy Sushiswap
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      • Buy Uniswap
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      • How to Flip NFTs
      • Buy NFTs in Germany
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy Enjin
      • Buy Filecoin
      • Buy Gala
      • Buy JEWEL
      • Buy SAND
      • Buy STEPN
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    Digital & Social⟩Digital Marketing

    6 Top Tips for Website Conversion and Driving Traffic

    author imageWarren Knight Last updated: 27 July 2015
    Twitter Facebook LinkedIn Flipboard 2

    6-Top-Tips-for-Website-Conversion-and-Driving-Traffic

    After reading a great article from Simon Kemp on We Are Social along with a recent article from Jeff Bullas, I noticed the significance on website conversion and driving traffic. Businesses are struggling with this and like Jeff, I am someone who wants to share knowledge and experience wherever possible.

    I have written this blog to share some of my top tips to help you increase your website conversion and also make sure the traffic you are driving is better than ever before.

    Website Conversion

    To first really understand where your website is failing to convert into sales, you need to analyse your customer data. By this, I mean you need to use Google Analytics to see where your customers are spending most of their time on your site, as well as where they are “bouncing”.

    You’re marketing strategy moving forward will depend heavily on who your customers are, what they are looking for, where they are from, when they are visiting your website and why they are searching for your business. The 5 big W’s are so important when it comes to changing the way your marketing to your customers.

    Don’t know where you are going wrong with converting visitors into customers? Here are 3 things to consider;

    1. How many times have they “touched” your business?

    Did you know a potential customer will “touch” your business 8 times before they even consider purchasing from you? Where are your touch points? Make sure all of your online marketing is consistent with your website so that a potential customer may already be on their 3rd touch point before visiting your website.

    2. Optimise your shopping cart

    If, after analysing your Google Analytics data you notice a large number of visitors abandoning the shopping cart, this is the first place you need to improve. A recent study showed that 73% of businesses don’t know why their customers are abandoning shopping carts. A huge percentage of shopping cart abandonments are down to online stores asking for too much information.

    3. Social Proof

    Your customers want to see recommendations from other people who have brought your products/services. 84% of shoppers will use a social networking site to research and read recommendations about a business before purchasing from them. Make sure you are using social media as a customer service outlet, encouraging two-way conversations.

    Driving Traffic

    Businesses struggling with driving traffic need to understand one very important thing. Traffic can only be earned, or paid for. Having a website means having an place where anyone from any walk of life can read about your business, regardless of what device they are viewing it on, or where they are viewing it. There is a great visual below which will explain ways in which you earn, and pay for website traffic.

    What is missing from the above image are three very powerful ways of increasing website traffic, without having to spend £££.

    1. Email Marketing

    I have over 7,000 email subscribers which has taken me years to build. Every month I send out a newsletter with some great information, including complimentary webinars. My open rate is at least 25% with a further 15% click through rate once they have opened the email. Make sure all email marketing content is suitable for your audience, and on-topic.

    2. Social Media

    I have said it so many times and I will keep saying how important social media is when building brand awareness. Everything you share online reflects how your business WANTS to be perceived. Make sure you are linking back to your website where necessary so that you are always giving your followers a “call-to-action”.

    3. Become a thought leader

    Being a thought leader means that people look to your for advice and a helping hand in a certain industry. This isn’t something that happens overnight. The more available you are for newspapers and magazines offering quotes and advice as well as speaking at industry specific events, the more people are going to be visiting your website.

    How are you driving traffic to your website, and converting the traffic into sales?

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      This article was written for Business 2 Community by Warren Knight.
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    Author: Warren Knight

    Follow @warrenknight

    Professional Speaker, Top 100 Global Influencer, Digital Transformation (DX) Strategist, award-winning technology entrepreneur, blogger and author of Think #Digital First with over 10 years experience online. 
    Warren’s vision is to help 100,000 global businesses successfully sell more products and services through the strategic use of digital marketing by 2020.
    To…
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    More by this author:
    • How-To Attract Online Visitors and Generate New Leads
    • How To Build a Business Website in 2019
    • Digital Sales Strategy in a Customer Centric World

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      Discuss This Article

    Show Comments (2)
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    • jessdsouza123 says:
      July 29, 2015 at 1:50 am

      Hey, Nice information but I’m little disappointed here that you directly mention GA to use. Well, this analytics gathers a huge data which is sometimes inaccurate. Other then that I like the mediums by using it we can easily improve traffic. I’m currently working on social media.

      Reply
    • robertnus123 says:
      September 2, 2015 at 1:39 am

      Great article, Thanks for sharing these useful tips. I agree with points mention in driving traffic but also guest posting, target long tail keywords, unique and informative content are effective ways to drive more website traffic.

      Reply

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