Text Marketing For RestaurantsText marketing is an excellent way for restaurant owners to promote their business, whether it is a fine dining establishment or one serving fast food.  It ensures you get customers in the door day after day and night after night. There are a number of different text message marketing campaigns that can be used, but some are more effective than others. Take a look at 5 ways to market with text marketing.

Mobile club – create a mobile club and send your customers regular text messages to promote your restaurant. You can market to those in the club 24 hours per day, 7 days per week, with messages going straight to their cell phone. Offer news of new menu items, special theme nights or limited offers. Furthermore you can create customized messages for different groups of customers based on preferences, location and dining habits.

Text to screen – text to screen allows you to create an interactive environment. Create an interactive environment for your restaurant by encouraging the diners to text a message to the big screen. You can also run trivia contests in the same manner, or just use it as a fun comments board.

Mobile coupons – everyone loves to find a great deal, which is why mobile coupons are such a popular choice. Coupons are perfect for restaurants because you can instantly drive get customers to your restaurant during slow periods, or you can offer a weekly deal for a particular night of the week that is usually slow. For example, on Monday text your mobile club with ‘Dine in tonight for a free glass of wine or a free appetizer with every meal purchased, just show this mobile coupon when you order’. This is the most popular way restaurants utilize text marketing today.

Text to win – make dining fun with awesome text to win contests. Contests are a lot of fun and there are a number of ways that you can use them with text marketing. Make sure that you do conduct several contests and you can be certain customers will continue to enjoy and patronize your restaurant.

Text voting – attain easy feedback from your customers with text voting. A part of a successful marketing campaign is getting in tune with those that you serve. You can ask customers to vote on their favorite dish or drink, or even ask their opinion on the items that you serve, the quality of service and more.