You’ve invested in a new website, set up your blog and have some pretty credible content. Now what?
If you’re feeling less than elated by the amount of new visitors per month, you need to find a way of getting eyeballs on your site. Not just any eyes either, but qualified traffic that actually has a chance of becoming converted customers.
Once your website is up and running and your support staff ready to help, what’s the next step to take? Here are five fail-safe strategies to drive more traffic to your website.
1. Become an authority in your niche
Whatever industry you’re in, becoming an authority in it is the best way to drive qualified leads to your business.
If you sell children’s toys, you want to be the go-to source of information for the best gifts to buy a two-year-old. If time management is your thing, produce content on how business owners can better organize their days.
Blogging regularly with evergreen content will help you to establish yourself as an expert in your field.
Use a keyword research tool like AdWords Keyword Planner or Moz to find out what people are searching for and create your content around those topics.
Embed these keywords into your content with the right density (no more than three per hundred words) to ensure you don’t get stuck with a penalty for keyword stuffing.
2. Work your social profiles
30 percent of all time online is spent on social media. And if your customers are at the party, you’re going to have to be there as well. Social media gives you a great opportunity to show customers the human side of your brand.
When 88 percent of consumers trust online customer reviews as much as a personal recommendation, you need to pay particular attention. So, let customers leave reviews, and be sure to engage with your fans.
Transparency is the order of the day with millennials, so let your authentic company voice shine through.
3. Backlink building
There are a host of ways to manage building more links to your site. It’s relatively easy to post content on sites like Medium.com, but your articles can easily get buried.
Start reaching out to relevant and authority sites that can give your SEO and site visitors a boost. This has a two-pronged approach.
The more links you get to your site with the right anchor texts, the higher your SERP ranking will be and the better your visibility. The better your visibility, the more eyeballs on your site.
It should be obvious that if your business produces steel capped boots, writing for wedding planning or language learning websites won’t drive you qualified traffic.
So, look to get on the sites that your customers are reading. Find out what the most interesting topics are and pitch them a story.
You can send out high quality content and infographics to link to, but you’ll have a much higher success rate with a personalized approach. Take the time to find out what will really appeal to an influencer’s audience.
If you don’t have the time to work on your SEO, enlist the help of a digital marketing agency who can help you raise your SERP ranking with SEO best practices and ensure you don’t incur a penalty.
4. PPC and social media ads
If you want traffic to your website fast, paid-for ads will get the job done quicker than your organic efforts.
Be sure to use the right keywords, as you have limited characters when doing PPC. Avoid paying for banner ads, as they have a notoriously low rate of return, and people often click them accidentally.
Facebook and Twitter ads can serve as a fairly low cost way of attracting site visitors, but you’ll need to make sure the experience doesn’t disappoint.
One of the highest causes of bounce rates is misleading information. So, if you’re promising visitors awesome free stuff or unmissable tips and tricks, be sure to follow through.
5. Create an exceptional user experience
Google measures metrics like site stickiness and bounce rates. Creating an exceptional user experience will encourage people to stick around longer.
The more time spent on page and bookmarking and sharing of your site, the better it will be for your ranking.
Site speed is one of the most important factors in delivering an exceptional user experience. 40 percent of users will abandon a site if it takes longer than three seconds to load.
You might have a visually stunning webpage, but if it splutters into life like a steam engine, no one will hang around to see it.
Site safety is also high on many customers’ radars, especially if you’re asking for personal data and financial details. It’s important to choose a hosting provider that can offer maximum security with SSL technology and speed.
Every business is different, so it’s good to check out your options when selecting a hosting plan and choose one that will better suit your business.
Driving traffic to your website is a constant process, so you need to be consistent with your efforts. Work on these five strategies and see which one gets you the best results. You’ll be propelling your business into the limelight in no time.
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