This past week I received a number of questions from our customer service department. A number of customers have called in with an interesting question.
They are small business owners who have built an email list…
But they have a problem.
They’ve spent a ton of time and money identifying prospects and customers and adding them to an email list.
They’ve been doing everything the email marketing gurus say.
They’ve been sending regular emails… they’ve been writing great content…. they focus on keywords and links… they craft headlines and great calls to action… they split test subject lines and work on their copywriting.
Despite this constant effort and work, they still have very low engagement rates.
Their email open rates are under 20%… and click rates hover around 1% if they are lucky.
They know text message marketing gives off a much greater engagement rate with a lot less effort…. It’s much easier to write 160 characters and get a read rate of 94%!
So the million dollar question… how do you move the people from your email list over to your mobile marketing list?
It’s a great question… and I have a few ideas.
First, let me help you right off the bat.
Add a signup form to collect smartphone numbers right on your website.
Think of it… you’re already spending money to advertise online… and you get traffic to your website… you might as well hit up your site visitors for their email address AND phone number.
This will automatically add people going forward to both your email and your mobile marketing lists. It gives you two bites of the apple!
By making that one move, you will start adding people to your mobile marketing list with great speed.
That deals with new people signing up… what do you do about the people already on your email list?
How do you move the people from the email list over to your text message list?
There are three things you need to keep in mind…
First, let people know you have a text message marketing list and they can, and should, sign up… You’d be surprised at how many people already on your list want to hear from you via text message.
If you’re targeting a younger demographic, they may prefer text messages to emails…
Many will sign up just because you have a list!
The second thing to keep in mind… let your email list know if they sign up for your mobile list, they will get something special.
Give them a gift.
Give your mobile marketing prospects and customers something they can’t get elsewhere… something they can’t get on your website or by being on your email list.
Yep – that’s right… play favorites….
Give your mobile marketing prospects and customers something they can’t get any other way.
What do you give them?
It can be anything… but remember to give your customers something they want. Give them…
- Information like a free report or guide…
- Give them coupon codes or discount…
- A link to a video…
- Access to an Interview or podcast…
Here’s a great special offer – add people to an early-bird access list! It can be for a new product or special offer… the early bird list is a great carrot to get people signing-up.
Once again the options are limited only by your imagination.
The third thing I want you to remember… Don’t be afraid to remind people repeatedly you have a mobile marketing list. Remind people on your email list over and over again.
If you email your list… do it frequently. Why?
If you have a 10% open rate on your emails… that means 90% of your prospects and customers didn’t see the email!
So don’t be afraid to send out different offers. Remind people over and over again about your mobile marketing list… it will ensure more of your email list sees the offer and has the option to sign up.
One final tip – if you have customers on both email and a mobile marketing list… use them both. Don’t limit yourself to one list or the other. Use them both to really get the best engagement rates.
Remember repetition is reputation!
If you’re looking for answers to your critical questions about mobile marketing…. we wrote a special report. We cover everything about mobile marketing for your business – it’s a must read: “The Ultimate Guide to Mobile Marketing”
Remember Mobile Marketing is a very powerful, and cost effective tool to communicate with your prospects, customers, and employees! Give it a try today.