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  • Investing
    • Invest in Crypto
      • Best Crypto to Invest in
      • Best New Crypto Coins
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      • Best Crypto Giveaways
      • Best Crypto IDOs
      • Best Crypto ICOs
      • Best Crypto Lotteries
      • Best Crypto Presales
      • Best Gaming Crypto Coins
      • Best Utility Tokens
      • Cryptos Under $1
      • How to Invest in Bitcoin
      • How to Invest in Crypto
      • How to Invest in DeFi
      • How to Invest in NFTs
      • How to Invest in Stocks
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Make Money with Crypto
      • Make Money with NFTs
      • Most Undervalued Cryptos
      • Next Crypto To Explode
      • Penny Cryptocurrencies
      • What is DeFi Crypto
    • Crypto News
      • Best Crypto Apps
      • Best Crypto Signals
      • Best Crypto Wallets
      • Exodus Wallet Review
      • Best Play to Earn Games
      • Bitcoin Casinos
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      • Bitcoin Mining Sites
      • Crypto DAO Projects
      • Crypto Games
      • Crypto Marketing
      • Best Financial PR Services Agency
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      • Crypto Youtube Channels
      • ICO Marketing
      • Reddit Crypto Discussion
      • Web 3.0 & Crypto
      • What are 'Shitcoins'
    • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Banks
      • Crypto Credit Cards
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      • Crypto Lending Platforms
      • DeFi Lending Platforms
      • DeFi Staking Platforms
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      • Earn Free Bitcoin
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      • Earn Interest on AXS
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      • Earn Interest on Cardano
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      • Earn Interest on MATIC
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      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
    • Worldwide Crypto Guides
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
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      • Crypto Exchanges AU
      • Crypto Exchanges CA
      • Crypto Exchanges DE
      • Crypto Exchanges IE
      • Crypto Exchanges IN
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      • Crypto Exchanges NZ
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  • Cryptocurrency
    • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Best Bitcoin ETFs
      • Low Cap Cryptos
    • Long Term Investments
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • BAR Fan Token Prediction
      • Bitcoin Price Prediction
      • Cardano Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Lazio Fan Token Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Chainlink
      • Buy Cronos
      • Buy Dash
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy HBAR
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Polkadot
      • Buy Polygon
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy Theta
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best DeFi Exchange
      • Best P2P Crypto Exchange
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • DeFi Swap Exchange
      • Social Trading Platforms
    • Best Meme Coins
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Shiba Inu
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Ren
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
  • NFTs
    • How To Buy NFTs
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Best Metaverse Projects
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Buy NFTs on Binance
      • How to Flip NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy Enjin
      • Buy Filecoin
      • Buy Gala
      • Buy JEWEL
      • Buy SAND
      • Buy STEPN
    • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Land Projects
      • NFT Trading Card Games
      • Sport NFT Drops
      • Why Invest in NFTs
    • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
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      • OpenSea
      • Rarible
  • Stocks
    • Types of Stocks
      • Best Biotech Stocks
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      • Best Dividend Stocks
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      • Buy Hertz Stock
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      • Buy Tesla Stock
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      • Buy XELA Stock
    • Buy Stocks
      • Buy Shares UK
      • Buy Shares in Australia
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      • Buy Stocks in Netherlands
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      • Buy Stocks in Vietnam
      • Buy 5G Stocks
      • Buy Cannabis Stocks
      • Buy Coinbase Stocks
      • Buy Dividend Stocks
      • Buy Nio Stock
      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
  • Trading
    • Best Trading Platforms
      • Best Investment Apps
      • Best Forex Brokers
      • Best MT4 Brokers
      • Best MT5 Brokers
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      • Best Forex Signals
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      • Best Scalping Brokers
      • Copy Trading Platforms
      • Low Spread Forex Brokers
      • Algorithmic Trading
      • Automated Trading
      • eToro Review
      • Capital.com Review
      • How to Day Trade Stocks
      • How to Trade Commodities
      • How to Trade Crypto
      • How to Trade ETFs
      • How to Trade Gold
      • How to Trade NFTs
      • How to Trade Oil
    • Trading Robots
      • Bitcode AI Review
      • BitIQ Review
      • Crypto Bank Review
      • Crypto Boom Review
      • Crypto Engine Review
      • Immediate Edge Review
      • Meta Profit Review
      • Metaverse Profit Review
      • NFT Profit Review
      • Oil Profit Review
      • Prime Advantage Review
      • Quantum Code Review
      • Teslacoin Review
      • Today Profit Review
      • 7Tesler Review
    • Bitcoin Robots
      • Bitcoin Blueprint Review
      • Bitcoin Buyer Review
      • Bitcoin Circuit Review
      • Bitcoin Code Review
      • Bitcoin Digital Review
      • Bitcoin Freedom Review
      • Bitcoin Motion Review
      • Bitcoin Prime Review
      • Bitcoin Profit Review
      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
      • Bitcoin Up Review
      • BitcoinX Review
      • Bitprime Gold
      • Bit Index AI
  • Software & Social
    • Hosting
      • Best WordPress Hosting
      • Enterprise Hosting
      • UK WordPress Hosting
      • Wordpress VPS Hosting
      • Cheap Wordpress Hosting
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    • Agencies
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      • Influencer Marketing Agencies
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      • CRM For Small Business
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      • Best Legal Software UK
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      • Best HR Software UK
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      • Best Dental Software UK
      • Inventory Management Software
      • Accounting Software
      • Free Accounting Software
      • Accounting Software for Mac
    • Marketing
      • SEO Marketplaces
      • Email Marketing
    • Workflow
      • PM Software
      • PM Software Small Teams
      • Marketing PM Software
      • Free PM Software
      • Best Scheduling Software
      • Best Scheduling Apps
      • Task Management Tools
      • Best PM Apps
      • Best Agile Tools
    • Best Antivirus Software
      • Best Antivirus Software UK
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    • Password Managers
      • Best Pw Manager Australia
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    • Affiliate Marketing
      • Crypto Affiliate Programs
      • Best Financial Affiliate Programs
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    • Best Website Builders
      • Best App Builder
      • Best Ecommerce Platform
      • Best Landing Page Builder
      • How to create a Blog
    • VoIP
      • Best VoIP Services
      • Best Virtual Phone Number US:
      • Best Virtual Phone Number for Business
      • Best Virtual Landline UK
      • Best VoIP Home Phone Canada
    • SEO Software
      • Ahrefs Review
      • E-mail Marketing
      • Semrush Review
    • VPN
      • Best VPN Services
      • Best VPN UK
      • Best VPN for Android UK
      • Best VPN for Firestick UK
      • How to Watch Love Island UK From Abroad
      • Best VPN Canada
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      • Best VPN Reddit
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      • Best Netflix VPN
    • Spy Software
      • Best Phone Spy Apps
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    • Apps
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Business 2 Community
  • Investing
      • Invest in Crypto
      • Best Crypto to Invest in
      • Best New Crypto Coins
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Best Crypto IDOs
      • Best Crypto ICOs
      • Best Crypto Lotteries
      • Best Crypto Presales
      • Best Gaming Crypto Coins
      • Best Utility Tokens
      • Cryptos Under $1
      • How to Invest in Bitcoin
      • How to Invest in Crypto
      • How to Invest in DeFi
      • How to Invest in NFTs
      • How to Invest in Stocks
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Make Money with Crypto
      • Make Money with NFTs
      • Most Undervalued Cryptos
      • Next Crypto To Explode
      • Penny Cryptocurrencies
      • What is DeFi Crypto
      • Crypto News
      • Best Crypto Apps
      • Best Crypto Signals
      • Best Crypto Wallets
      • Exodus Wallet Review
      • Best Play to Earn Games
      • Bitcoin Casinos
      • Bitcoin Gambling Sites
      • Bitcoin Slots Sites
      • Bitcoin Mining Sites
      • Crypto DAO Projects
      • Crypto Games
      • Crypto Marketing
      • Best Financial PR Services Agency
      • Crypto Tax Software
      • Crypto Youtube Channels
      • ICO Marketing
      • Reddit Crypto Discussion
      • Web 3.0 & Crypto
      • What are 'Shitcoins'
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Banks
      • Crypto Credit Cards
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Yield Farming
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Free Bitcoin
      • Earn Free Crypto
      • Earn Interest on ApeCoin
      • Earn Interest on AXS
      • Earn Interest on Bitcoin
      • Earn Interest on Cardano
      • Earn interest on Ethereum
      • Earn Interest on MATIC
      • Earn Interest on NEAR
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • Worldwide Crypto Guides
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin DK
      • Buy Bitcoin IE
      • Buy Bitcoin ID
      • Buy Bitcoin IN
      • Buy Bitcoin IT
      • Buy Bitcoin NZ
      • Buy Bitcoin PT
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
      • Crypto Exchanges CA
      • Crypto Exchanges DE
      • Crypto Exchanges IE
      • Crypto Exchanges IN
      • Crypto Exchanges IT
      • Crypto Exchanges NZ
      • Crypto Exchanges SG
      • Crypto Exchanges UAE
      • Crypto Exchanges UK
      • Crypto Exchanges ZA
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Best Bitcoin ETFs
      • Low Cap Cryptos
      • Long Term Investments
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • BAR Fan Token Prediction
      • Bitcoin Price Prediction
      • Cardano Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Lazio Fan Token Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Chainlink
      • Buy Cronos
      • Buy Dash
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy HBAR
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Polkadot
      • Buy Polygon
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy Theta
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best DeFi Exchange
      • Best P2P Crypto Exchange
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • DeFi Swap Exchange
      • Social Trading Platforms
      • Best Meme Coins
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Shiba Inu
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Ren
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
  • NFTs
      • How To Buy NFTs
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Best Metaverse Projects
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy Enjin
      • Buy Filecoin
      • Buy Gala
      • Buy JEWEL
      • Buy SAND
      • Buy STEPN
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Land Projects
      • NFT Trading Card Games
      • Sport NFT Drops
      • Why Invest in NFTs
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Buy AMC Stock
      • Buy AT&T Stock
      • Buy Disney Stock
      • Buy DWAC Stock
      • Buy Etsy Stock
      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Monday.com Stock
      • Buy Meta Stock
      • Buy Netflix Stock
      • Buy Nike Stock
      • Buy Nikola Stock
      • Buy NRG Stock
      • Buy Rivian Stock
      • Buy Roblox Stock
      • Buy Pfizer Stock
      • Buy SAVA Stock
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      • Buy Samsung Stock
      • Buy XELA Stock
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      • Invest in Stocks
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    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Best Forex Brokers
        • Best MT4 Brokers
        • Best MT5 Brokers
        • Best Forex Brokers AU
        • Best Forex Brokers India
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        • Copy Trading Platforms
        • Low Spread Forex Brokers
        • Algorithmic Trading
        • Automated Trading
        • eToro Review
        • Capital.com Review
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Trading Robots
        • Bitcode AI Review
        • BitIQ Review
        • Crypto Bank Review
        • Crypto Boom Review
        • Crypto Engine Review
        • Immediate Edge Review
        • Meta Profit Review
        • Metaverse Profit Review
        • NFT Profit Review
        • Oil Profit Review
        • Prime Advantage Review
        • Quantum Code Review
        • Teslacoin Review
        • Today Profit Review
        • 7Tesler Review
        • Bitcoin Robots
        • Bitcoin Blueprint Review
        • Bitcoin Buyer Review
        • Bitcoin Circuit Review
        • Bitcoin Code Review
        • Bitcoin Digital Review
        • Bitcoin Freedom Review
        • Bitcoin Motion Review
        • Bitcoin Prime Review
        • Bitcoin Profit Review
        • Bitcoin Revolution Review
        • Bitcoin Rocket Review
        • Bitcoin Smarter Review
        • Bitcoin Up Review
        • BitcoinX Review
        • Bitprime Gold
        • Bit Index AI
    • Software & Social
        • Hosting
        • Best WordPress Hosting
        • Enterprise Hosting
        • UK WordPress Hosting
        • Wordpress VPS Hosting
        • Cheap Wordpress Hosting
        • Website Hosting for Small Business
        • Agencies
        • Mobile App Development Agencies
        • Social Media Marketing Agencies
        • Influencer Marketing Agencies
        • Email Marketing Agencies
        • CRM Software
        • Best CRM Software
        • CRM For Small Business
        • Best Free CRM Software
        • Best Client Management Software
        • Other Software
        • Best Legal Software UK
        • Job Mgmt Software UK
        • Best HR Software UK
        • Best Payroll Software UK
        • Best Dental Software UK
        • Inventory Management Software
        • Accounting Software
        • Free Accounting Software
        • Accounting Software for Mac
        • Marketing
        • SEO Marketplaces
        • Email Marketing
        • Workflow
        • PM Software
        • PM Software Small Teams
        • Marketing PM Software
        • Free PM Software
        • Best Scheduling Software
        • Best Scheduling Apps
        • Task Management Tools
        • Best PM Apps
        • Best Agile Tools
        • Best Antivirus Software
        • Best Antivirus Software UK
        • Best Antivirus Software Canada
        • Best Antivirus Software India
        • Best Antivirus Software Singapore
        • Password Managers
        • Best Pw Manager Australia
        • Best Pw Manager UK
        • Best Pw Manager Canada
        • Affiliate Marketing
        • Crypto Affiliate Programs
        • Best Financial Affiliate Programs
        • Affiliate Marketing Programs
        • Best Website Builders
        • Best App Builder
        • Best Ecommerce Platform
        • Best Landing Page Builder
        • How to create a Blog
        • VoIP
        • Best VoIP Services
        • Best Virtual Phone Number US:
        • Best Virtual Phone Number for Business
        • Best Virtual Landline UK
        • Best VoIP Home Phone Canada
        • SEO Software
        • Ahrefs Review
        • E-mail Marketing
        • Semrush Review
        • VPN
        • Best VPN Services
        • Best VPN UK
        • Best VPN for Android UK
        • Best VPN for Firestick UK
        • How to Watch Love Island UK From Abroad
        • Best VPN Canada
        • Best VPN UAE
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        • Best VPN Singapore
        • Best VPN Reddit
        • Best VPN for iphone
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        • Best VPN App
        • Best VPN for Gaming
        • Best Netflix VPN
        • Spy Software
        • Best Phone Spy Apps
        • Best Spy App for Android
        • Best Spy App for iPhone
        • Best WhatsApp Spy Apps
        • Apps
        • Best Dating Apps
        • Best Dating Apps UK
        • Best Dating Apps Australia
        • Best Dating Apps Canada
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    Digital & Social⟩Digital Marketing

    5 Digital Marketing Strategies From the Pros

    author imageTamar Weinberg Last updated: 10 October 2015
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    With the digital marketing landscape in constant flux, it’s always important to keep your eye on the pulse and figure out what would work best for marketing.

    I can tell you simply: what worked yesterday won’t work today. As marketers, it’s critical for us to keep innovating to ensure what we’re doing sits above the noise and is perceived as signal. Much of today’s myths were once a little more realistic in the past, but as the landscape evolves, so do we.

    As such, I’ve reviewed answers provided on knowledge sharing platform Wiselike by marketers with serious marketing chops to see what they had to say about marketing for today.

    Holly Harrington, who helps Taiwan startups go global, suggested that you stay on top of the industry for trends and opportunities to seize the reigns from the competition:

    In startups and in marketing, competitive advantage comes from knowing what others don’t (yet). What’s true or what works today probably won’t a month from now, and even though it may seem to take a lot of effort to stay on top of the industry, you need to know what others are doing, what they’re building, and what tactics are getting results. Knowing what’s out there can save you a lot of time searching for solutions or fresh ideas.

    It’s easy to make a habit of assessing the industry on a daily basis and to sort out what’s useful and what’s just noise. It’s worth the effort.

    Marcus Wickes, digital marketing entrepreneur, suggests creating high quality content that tells a story, and potentially promoting it through paid media:

    I think paid social ads are the EASIEST form of marketing. If you haven’t ever logged into Facebook Ads, get your butt to a computer (it’s easier to do on a desktop not a phone) and start looking through all the amazing options. You can target just about anybody anywhere. Read a couple of articles by Jon Loomer and your mind will start spinning with all the awesome things you can do with very little money. And I don’t want to hear the excuse that you don’t have a big Facebook following. Your dollar is actually much more powerful with a small Facebook audience than big accounts with hundreds of thousands of followers. Seriously, the bigger you get on Facebook, the more expensive advertising gets. So start playing around with Facebook Ads on a small account.

    While paid social ads are the EASIEST and possibly the QUICKEST way to market your content, you still won’t get far if the content isn’t HIGH QUALITY. I have found that the best content I have pushed has been something that told a great STORY. Why are people willing to read a 1000 Harry Potter book but they won’t read through 2 pages of Terms of Service when submitting a form online? Because Harry’s adventures on a broomstick are more appealing than boring legal terms, that’s why! I’m not saying that anyone would every really want to read Terms of Service, but you can make most content more entertaining with a little story telling. People generally won’t remember exactly where they found an awesome piece of content (meaning they won’t remember your Facebook ad), but they’ll remember the content if it told a great story.

    Chi Zhao, president of startup PR agency HokkuPR, suggests clear, concise communications and creativity:

    The best marketing advice for anyone who has a great idea but no budget to hire an agency: get creative and don’t be afraid to ask.

    Make sure that whatever you’re doing, you can explain it in a way that even the most furtherest-removed person from technology can understand what you do and why you’re doing.

    There’s this mystical cloud that surrounds PR as though it waves a magic wand and voilà, success! But a lot of what PR/marketing folks do, you can learn on your own too and get better with time. The internet is a beautiful thing :)

    Scott Hargis, architectural photographer, suggests to get down and dirty:  

    The only thing I could say with certainty is that “passive” marketing is less effective than assertive marketing. Meaning — sending an email or mailing a postcard is fine, but ultimately you have to pick up the phone, or better yet get out there and knock on doors.

    Marketer Leslie Poston simplifies the task to content and email marketing:

    While I use [“full stack” marketing] skills daily, the ones I use most often, and most deeply, in the last few years are content marketing, storytelling, and deep analytics for web and mobile.

    A close second to that is email marketing – as social networks come and go and hardware changes, email remains a constant. If you can master email marketing and how to develop a robust list of engaged readers, you will have a deeper relationship with your customer and potential customer over time.

    Surely, every marketing approach would depend on the situation that it speaks to. But it’s also important to recognize that each approach will differ from day to day. Paid media is an important consideration; it’s not only about owned and earned media anymore. Content marketing has been seeing a great deal of visibility. But do not forget, as the landscape changes, we’re forced to follow so that our efforts are not lost. 

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      This article was written for Business 2 Community by Tamar Weinberg.
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    Author: Tamar Weinberg

    Follow @tamar

    Tamar Weinberg is a professional hustler, customer champion, and author of The New Community Rules: Marketing on the Social Web.… View full profile ›


    More by this author:
    • How to Win High-Value Clients with Account Based Marketing
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    • 7 Ways to Ruin Your AdWords Campaigns

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