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      • Coins to Buy on the Dip
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        • Aqru Review
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        • Earn Interest on Bitcoin
        • Earn interest on Ethereum
        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
        • Best DeFi Apps
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        • Best DEX Coins
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    • Buy Crypto
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
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      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
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      • Buy Solana
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      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance vs Coinbase
      • Binance Review
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      • Crypto.com Visa Card
      • Crypto Credit Cards
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      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
      • Best NFT Apps
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
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      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
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      • Azuki NFTs
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  • Stocks
    • Types of Stocks
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      • Buy Adobe Stock
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      • Buy Medifast Stock
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      • How to Day Trade Stocks
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      • Islamic Brokers
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      • Paper Trading Platforms
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      • Best Forex Signals
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    • Trading Robots
      • Algorithmic Trading
      • Bitcode AI Review
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      • Crypto Bank Review
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      • Bit Index AI Review
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin IN
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
      • Best Coins to Mine
      • Ethereum Mining
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
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      • Crypto Credit Cards
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      • Margin Trading Exchanges
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      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
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      • NFT Land Projects
      • Best NFTs To Buy
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      • Prime Ape Planet NFTs
      • VeeFriends NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
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      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Upcoming IPOs
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
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      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
        • Best Forex Brokers AU
        • Best Forex Brokers IN
        • Best Forex Brokers UAE
        • Best Forex Brokers UK
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        • Best Stock Brokers ZA
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        • Best Forex Signals
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        • Trading Robots
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        • Bitcode AI Review
        • BitiCodes Review
        • Bitindex Prime Review
        • BitIQ Review
        • Crypto Bank Review
        • Crypto Boom Review
        • Crypto Engine Review
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    Digital & Social⟩Digital Marketing

    5 Analytics Tools You Need to Leverage for Your Business

    author imageLilach Bullock Last updated: 10 September 2020
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    While running a business, every activity you perform online contributes toward a particular goal.

    Whether you’re trying to build brand awareness, generate leads, or acquire customers, you need to track your performance. Fortunately, acquiring data about different marketing campaigns provides these valuable insights.

    To acquire these pieces of data though, you need the right tools. Thereby, you can judge the success, or failure, of your campaigns.

    In this blog post, I’ll show you 5 analytics tools you need to track your campaigns this year. Better still, these tools track performance on different marketing channels, to help you get a complete overview of all your marketing ROI.

    1. Finteza

    One of your biggest assets online is your website. After all, you own this platform and it’s less subjected to sudden algorithm changes.

    Moreso, most of your marketing campaigns refer visitors to your website. Therefore, you need to know details about your website traffic and conversions.

    With Finteza, you can start analyzing your website traffic to gain valuable insights into your visitors. First, you’ll find the country, city, and even the language of your visitors. Furthermore, you can track the operating system and the application your visitor is using.

    finteza screenshot 1

    Beyond this, you can see your visitors’ devices and the number of visits they account for. Another feature you’ll find useful is the ability to detect visitors’ organizations and IP address. With this, you can understand your audience’s needs better.

    What’s the quality of traffic on your website? If only bots are visiting your website, who will buy your products? Also, you can find your entry and exit pages to improve your sales funnel.

    finteza screenshot 2

    If you serve banner ads on your website, Finteza allows you to get metrics such as impressions, clicks, and click-through rates (CTR) in your ad zones. Moreso, you can track important events on your website.

    finteza screenshot 3

    Likewise, Finteza breaks down every traffic channel and how they contribute to your conversions. Thus, you can focus on marketing channels with the highest returns and improve your marketing strategy.

    finteza screenshot 4

    Furthermore, you can create funnels and set up campaigns with this tool. In a nutshell, Finteza provides insights into different aspects of your website’s performance.

    2. TrackMaven

    If you’re looking to understand how your marketing campaigns affect your company’s bottom line, you’ll find TrackMaven a valuable tool. This tool provides a dollar value for your social posts and website content.

    trackmaven screenshot 1

    To achieve this, TrackMaven considers different performance metrics and assigns values to them. Furthermore, you get competitive intelligence on this tool.

    After all, no matter how exciting your business may be, things happen outside your business. And if you fail to do better than your competitors, they can run you out of business.

    In light of this, TrackMaven helps to track the effectiveness of competitors’ and influencers’ campaigns. Thereby, you can compare your performance and see improvement opportunities.

    trackmaven screenshot 2

    Apart from competitors, you can also track your brand health. What are people saying about your brand online? The listening features allow you to discover customer conversations and trending topics that you can exploit.

    If you run social media campaigns, advertising is probably a vital part of your strategy. But how do you know you’re getting the best performance for your budget?

    On a single dashboard, you can track your ad performance metrics for Facebook, Twitter, Instagram, and LinkedIn. This way, you’ll see the best-performing channels and how to optimize your budget.

    3. SEMrush

    When your customers need your service, they Google it. Now, do you show up for their searches? This can be the difference between acquiring sales and losing them.

    A tool like SEMrush allows you to carry out keyword research to discover the keywords your customers are using on Google and other search engines. Furthermore, you’ll get a breakdown of organic traffic into your website.

    semrush screenshot 1

    There are details such as the number of sessions, average session duration, bounce rates, and even goal completion. Also, the backlinks analysis tool provides necessary data about your backlinks. With this, you can track your link building campaigns and find new link building opportunities.

    semrush screenshot 2

    If you run paid advertising campaigns, you have the ability to check the average cost per click (CPC) in your niche across different locations. This can inform your bid strategy and locations to advertise.

    Another big part of SEMrush is its competitive analysis features. First, the tool helps to identify your competitors if you’re unaware of them. Then, you can get insights into different aspects of their search engine marketing strategy.

    semrush screenshot 3

    With the keyword gap tool, you can identify valuable keywords your competitors are ranking for that you’re not. Furthermore, you can see their top organic and paid keywords.

    Beyond that, you can compare your domain with competitors’ on charts displaying different metrics. If you want to export your data, SEMrush allows you to create custom PDF reports with branding features.

    Overall, SEMrush provides a huge amount of data to help analyze your search engine marketing. As a result, you can improve your search campaigns.

    4. Keyhole

    With 3.8 billion users, social media is one of the largest platforms for businesses online. But how do you ensure you’re reaching your audience through the noise?

    Keyhole provides valuable analytics that helps you track different aspects of your social media performance. First, Keyhole allows real-time tracking of your hashtags, keywords, and campaigns.

    keyhole screenshot 1

    With this, you can track your key performance indicators (KPIs). These include users, posts, engagement metrics, and more. As a result, it’s easy to find the most influential users already promoting your campaign and reach out to them for further collaboration.

    Before you engage with an influencer, you can discover detailed analytics about the influencer. These include followers, impressions, exposure, and more importantly, average follower engagement.

    keyhole screenshot 2

    Apart from influencer discovery, Keyhole helps you find new leads. By tracking valuable keywords, you can easily discover social media users who need your product. Hence, you can take the right steps to convert them.

    Likewise, this feature is vital for customer service. Do you have an angry customer who is saying negative things about your brand but without tagging you? Keyhole allows you to detect this situation fast and rectify it.

    To make the whole process easier, you can set up alerts for an engagement threshold or when a term is mentioned.

    keyhole screenshot 3

    Beyond that, you can export your results. Keyhole provides important data to help track your social media campaigns, identify influencers, and discover leads.

    5. Bizible

    Running marketing campaigns on various channels can be a lot of stress. First, you have to deal with different channel requirements. Second, how do you tell the effectiveness of each channel?

    With Bizible, you have attribution tools that provide data on how effective each marketing channel is. Its end-to-end marketing attribution feature allows you to see how leads navigate through your sales funnel.

    bizible screenshot 1

    As a result, it’s easy to identify the best and least-performing channels and allocate your budget accordingly. Likewise, you can view the ROI for your PPC campaigns. This way, you’ll discover the best keywords in terms of returns.

    bizible screenshot 2

    Moreso, Bizible makes it easy to attribute your content marketing and public relations efforts to revenue. To make the process effective, Bizible allows you to integrate with CRM and marketing automation software such as Salesforce.

    Conclusion

    Across your campaigns, you need to track the right numbers. By doing this, you can better understand how effective your campaigns are and see improvement opportunities.

    Moreso, analytics helps you to improve strategy for future campaigns. But without the right tools, it’s impossible to get the data.

    Check out these 5 tools to uncover important data on various marketing channels.

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      This article was written for Business 2 Community by Lilach Bullock.
    Learn how to publish your content on B2C


    author image

    Author: Lilach Bullock

    Follow @lilachbullock

    Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! In a nutshell, she’s a hugely connected and highly influential serial entrepreneur – the embodiment of Digital Intelligence.

    Listed in Forbes as one of the top 20

    … View full profile ›


    More by this author:
    • 4 Top Tools to Help You Deliver Amazing Customer Service
    • How to Implement Gamification in Your Content Marketing Strategy: Useful Tips and Tools
    • How to Start a Business in 2020

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