While running a business, every activity you perform online contributes toward a particular goal.
Whether you’re trying to build brand awareness, generate leads, or acquire customers, you need to track your performance. Fortunately, acquiring data about different marketing campaigns provides these valuable insights.
To acquire these pieces of data though, you need the right tools. Thereby, you can judge the success, or failure, of your campaigns.
In this blog post, I’ll show you 5 analytics tools you need to track your campaigns this year. Better still, these tools track performance on different marketing channels, to help you get a complete overview of all your marketing ROI.
1. Finteza
One of your biggest assets online is your website. After all, you own this platform and it’s less subjected to sudden algorithm changes.
Moreso, most of your marketing campaigns refer visitors to your website. Therefore, you need to know details about your website traffic and conversions.
With Finteza, you can start analyzing your website traffic to gain valuable insights into your visitors. First, you’ll find the country, city, and even the language of your visitors. Furthermore, you can track the operating system and the application your visitor is using.
Beyond this, you can see your visitors’ devices and the number of visits they account for. Another feature you’ll find useful is the ability to detect visitors’ organizations and IP address. With this, you can understand your audience’s needs better.
What’s the quality of traffic on your website? If only bots are visiting your website, who will buy your products? Also, you can find your entry and exit pages to improve your sales funnel.
If you serve banner ads on your website, Finteza allows you to get metrics such as impressions, clicks, and click-through rates (CTR) in your ad zones. Moreso, you can track important events on your website.
Likewise, Finteza breaks down every traffic channel and how they contribute to your conversions. Thus, you can focus on marketing channels with the highest returns and improve your marketing strategy.
Furthermore, you can create funnels and set up campaigns with this tool. In a nutshell, Finteza provides insights into different aspects of your website’s performance.
2. TrackMaven
If you’re looking to understand how your marketing campaigns affect your company’s bottom line, you’ll find TrackMaven a valuable tool. This tool provides a dollar value for your social posts and website content.
To achieve this, TrackMaven considers different performance metrics and assigns values to them. Furthermore, you get competitive intelligence on this tool.
After all, no matter how exciting your business may be, things happen outside your business. And if you fail to do better than your competitors, they can run you out of business.
In light of this, TrackMaven helps to track the effectiveness of competitors’ and influencers’ campaigns. Thereby, you can compare your performance and see improvement opportunities.
Apart from competitors, you can also track your brand health. What are people saying about your brand online? The listening features allow you to discover customer conversations and trending topics that you can exploit.
If you run social media campaigns, advertising is probably a vital part of your strategy. But how do you know you’re getting the best performance for your budget?
On a single dashboard, you can track your ad performance metrics for Facebook, Twitter, Instagram, and LinkedIn. This way, you’ll see the best-performing channels and how to optimize your budget.
3. SEMrush
When your customers need your service, they Google it. Now, do you show up for their searches? This can be the difference between acquiring sales and losing them.
A tool like SEMrush allows you to carry out keyword research to discover the keywords your customers are using on Google and other search engines. Furthermore, you’ll get a breakdown of organic traffic into your website.
There are details such as the number of sessions, average session duration, bounce rates, and even goal completion. Also, the backlinks analysis tool provides necessary data about your backlinks. With this, you can track your link building campaigns and find new link building opportunities.
If you run paid advertising campaigns, you have the ability to check the average cost per click (CPC) in your niche across different locations. This can inform your bid strategy and locations to advertise.
Another big part of SEMrush is its competitive analysis features. First, the tool helps to identify your competitors if you’re unaware of them. Then, you can get insights into different aspects of their search engine marketing strategy.
With the keyword gap tool, you can identify valuable keywords your competitors are ranking for that you’re not. Furthermore, you can see their top organic and paid keywords.
Beyond that, you can compare your domain with competitors’ on charts displaying different metrics. If you want to export your data, SEMrush allows you to create custom PDF reports with branding features.
Overall, SEMrush provides a huge amount of data to help analyze your search engine marketing. As a result, you can improve your search campaigns.
4. Keyhole
With 3.8 billion users, social media is one of the largest platforms for businesses online. But how do you ensure you’re reaching your audience through the noise?
Keyhole provides valuable analytics that helps you track different aspects of your social media performance. First, Keyhole allows real-time tracking of your hashtags, keywords, and campaigns.
With this, you can track your key performance indicators (KPIs). These include users, posts, engagement metrics, and more. As a result, it’s easy to find the most influential users already promoting your campaign and reach out to them for further collaboration.
Before you engage with an influencer, you can discover detailed analytics about the influencer. These include followers, impressions, exposure, and more importantly, average follower engagement.
Apart from influencer discovery, Keyhole helps you find new leads. By tracking valuable keywords, you can easily discover social media users who need your product. Hence, you can take the right steps to convert them.
Likewise, this feature is vital for customer service. Do you have an angry customer who is saying negative things about your brand but without tagging you? Keyhole allows you to detect this situation fast and rectify it.
To make the whole process easier, you can set up alerts for an engagement threshold or when a term is mentioned.
Beyond that, you can export your results. Keyhole provides important data to help track your social media campaigns, identify influencers, and discover leads.
5. Bizible
Running marketing campaigns on various channels can be a lot of stress. First, you have to deal with different channel requirements. Second, how do you tell the effectiveness of each channel?
With Bizible, you have attribution tools that provide data on how effective each marketing channel is. Its end-to-end marketing attribution feature allows you to see how leads navigate through your sales funnel.
As a result, it’s easy to identify the best and least-performing channels and allocate your budget accordingly. Likewise, you can view the ROI for your PPC campaigns. This way, you’ll discover the best keywords in terms of returns.
Moreso, Bizible makes it easy to attribute your content marketing and public relations efforts to revenue. To make the process effective, Bizible allows you to integrate with CRM and marketing automation software such as Salesforce.
Conclusion
Across your campaigns, you need to track the right numbers. By doing this, you can better understand how effective your campaigns are and see improvement opportunities.
Moreso, analytics helps you to improve strategy for future campaigns. But without the right tools, it’s impossible to get the data.
Check out these 5 tools to uncover important data on various marketing channels.
This article was written for Business 2 Community by Lilach Bullock.
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