As marketers, we all have habits that we do every day. Adopting the habits of other successful marketers is a nice strategy to become a great marketer yourself.
Great marketers have to work hard every day to be as successful as they are. Let’s take a look at some tactics great marketers do on a daily basis.
Always Ask Why
Understanding the purpose of your day to day task is essential to succeed in your business. When you’re driven by purpose, you’re more likely to work against the status quo, which makes you more strategic and result oriented. It also helps you to save your time and money by not doing tasks that aren’t aligned with your business goals and are less effective in bringing great results.
Before you work on your next marketing task, start by asking yourself why.
- Why do we run a blog?
- Why do we grow a list?
- Why do we exist as a company?
- Why am I doing anything that I am supposed to be doing?
Monitor the Competition
Keeping an eye on your competition is a great strategy to boost your sales and grow your business. By monitoring your competitors, you can forecast the upcoming trends in your niche and mold your strategy to stay ahead of the curve.
A few ways to monitor your competitors are:
- Google Alerts: With Google Alerts, you can plug in the search queries that are most relevant to your brand, so you can monitor what sort of feedback you and your competitors are receiving.
- Social listening: Monitor social conversions to understand what customers are saying about your brand and your competitors. You may use Social Mention to get results from all over the social media space.
- Content ideas: When brainstorming content ideas for your blog and other marketing channels you can get inspiration by monitoring your competitors’ website and social networking profiles. Review their content, take a note of good ideas and revise them for your brand.
Regardless of the industry you’re in, content marketing is important for your business.
According to a survey, 80% of business decision makers prefer to get information about a prospective purchase from articles instead of advertising. The same survey found that 70% say content makes them feel closer to the sponsoring company and 60% say content helps them make better buying decisions.
If you don’t create killer content on a regular basis, you’ll fall behind.
Create an Editorial Calendar
The best way to streamline your content marketing process is to create an editorial calendar. You can start by deciding on the right posting frequency for your blog. Then you can brainstorm content ideas and schedule them based on the posting frequency you choose.
Repurpose Your Existing Content
Repurposing your existing content is a great strategy to reach a new audience. You can target a new audience on another channel and convince them to visit your website. A few ways to repurpose your existing content are:
- E-books: Repurpose your existing blog posts and create a lead magnet like e-books. This way you can convert visitors into subscribers.
- Premium content library: Create a premium content library by repurposing your existing content and make it accessible behind the paywall.
- Videos: YouTube is the second largest search engine on the web. To increase your reach, you can repurpose your blog posts into presentation videos and then upload it to YouTube.
Measure Your Work
Tracking the return on investment (ROI) of marketing campaigns is one of the biggest challenges for companies across various industries.
Measuring the progress and results of your marketing campaigns allows you to find out how well they are performing. When measuring progress, the main challenge is that many campaigns are designed around more than just generating sales. Aside from sales and revenue, there are a few more metrics you should consider.
- Web traffic: Obviously, it is one of the important aspects of running a successful marketing campaign. To find the quality of traffic, you need to measure it along with other success factors.
- Lead quality: You can check whether your acquired prospects are qualified by checking with your buyer persona in terms of needs, budget and other factors.
- SEO success: To gauge SEO performance, you need to check if your content rank well for your target keywords, get more inbound clicks and the position in the search results page.
- Engagement: The more engaged your prospects are the more likely they become your customers.
- Exposure and authority: The more people see you as an authority, the more likely they become your customers and brand advocates.
Marketing isn’t an easy job. By adopting the above habits, you’ll be a rockstar marketer in no time. Have any thoughts? Share them below.