If your company wants to stay ahead of the competition and grow sales, it’s important that you utilise all available technology to the fullest. Mobile customer relationships management software, or mobile CRM, has become one of the most invaluable tools that companies are implementing, as a way to communicate with their customers and build relationships at faster rates than ever before.
More and more companies are relying on technology to help them keep up with operations, and this need will only increase as smartphone and table usage continues to grow. If your company doesn’t have mobile CRM, here are five reasons why it’s imperative you need to adapt it this financial year.
1. Quicker Interaction with Clients
If you aren’t interacting with your clients, you can bet that your competition likely is. If you want to ensure that this doesn’t happen and that you aren’t losing customers due to negligence, then CRM should be a vital part of your business strategy. Customers have just as much going on as companies do, and it’s likely that they value their own time more than they do that of the company. In order to ensure that you aren’t wasting their time, which will likely lead to lost clients, a mobile CRM can make for quicker interactions with clients.
2. Better Relationships with Clients
Not only are the interactions with clients quicker, but they are also going to be better developed as well. CRM technology allows your business to keep organised information and insight into the relationships that you have with your clients. Whether it’s a meeting that you previously had, a note that you made or simply an order that they were interested in, your sales staff can show customers they’re completely up to speed while out on the road – demonstrating the importance of the customers’ business to your company.
Customers enjoy working with companies that they feel care about them. The better that you can organise your relationships and keep your information tracked, the easier it will be to show them that they are a vital part of your organisation. While your competitors’ sales staff are fumbling information and forgetting things they’ve already asked, mobile CRM management will help your sales staff develop relationships with customers and increase their overall effectiveness.
3. Increased Revenue, Decreased Time
The world of business and enterprise never stops. That’s why it’s important that companies make the most of every second that they have, which a mobile CRM can help with. The bottom line is, a mobile CRM enables you to close more deals and gain more leads without having to waste time jotting down notes to type up back at the office or wait for the next working day to make an order after a late meeting. Make orders, track conversations and close deals right from client meetings.
4. Faster Planning and Organisation
Mobile CRM not only helps with speedy interactions with customers, but it also ensures that your company will plan faster internally as well. If you’re already using MYOB Exo software for your business and accounting processes for example, you can easily find a mobile CRM component that will integrate with Exo.
This means sales staff on the road can check stock, orders, revenue, invoices and payments on the go and collaborate with colleagues in other departments in real-time.
Michael, great write up, I couldn’t agree with you more. Here at Maximizer CRM we have recognised the importance of Mobile CRM for around 10 years now, with various technologies over that time. We are also discovering that the new generation of employees coming into the workplace are almost expecting state of the art mobiles and tablets in order to access any information they want to in a CRM solution.
I think that it is really important for the sales team to be armed with up to the minute information so that they know exactly what they are walking into. Who spoke to the customer last, have they reported any issues recently, when did they last purchase, have they renewed their support etc
Adding up to the minute notes after the meeting or during, and the ability to add immediate opportunities which will add instant value to the forecast is brilliant. We have taken this a step further with Maximizer CRM and added the ability to easily monitor certain opportunities and add people that you would want to see what is happening simply by email notification. An example of this might be certain value opportunities that are added, so that if the value of that opportunity happens to change then a manager can get instant notification via email without having to interrogate the CRM. Although this can also be easily viewed with dashboards that are available in the mobile version.
At the end of the day running a successful businesses is all about managing your prospect and customer relationships well, and if you can do this with the help of a CRM tool then you are more likely to keep that customer for the long haul. Unfortunately if you are not looking after your customer relationships then there is a whole queue of companies waiting to take that business.
I’ve been having some issues finding a decent mobile solution to work with my CRM system until recently, and I figured I’d share some of my experience with anyone who might have run into a similar issue. Klink (www.klink.com) is pretty handy, especially for mobile professionals.
It’s super functional and includes Caller ID with social media data for anyone who calls you. Plus it’s got the ability to identify millions of callers who aren’t in your address book or in your CRM database. It also has a feature that lets you update your CRM from within the app directly, which is pretty helpful especially if you’re away from your desk a lot of the time. It’s worked really well for me so far – I hope this is helpful for anyone else with a similar need!