Digital marketing is one of the most powerful ways of generating leads and successfully converting them into sales. With the growing popularity of this marketing strategy, competition amongst marketers, too, is rapidly increasing.

And only the best marketers with a solid plan survive the race. That’s why it’s important for you to have a strong marketing strategy that will ensure that you are in the right direction.

One of the ways to do that is to use powerful marketing tools for your business. It makes your job easier, increases efficiency, and helps you achieve your conversion goals more effectively.

So let’s check out some of the tools that you can try out.

1. Answer the Public

Content marketing is tricky. If used well, it has the power to make your business appear in the top search results of Google.

But to be a successful content marketer, you need to know what exactly your audience wants to read about. And the only way to know that is to do thorough keyword research before you start drafting your content.

There are several keyword research tools for that. But the most effective among them is Answer the Public. It’s a simple and user-friendly tool that lets you discover hundreds of questions that people are looking for.

All you need to do is type in your keyword in the blank field and hit the Search button. You can then start drafting your article by addressing the questions displayed to create a detailed post on the topic. It’s a very smart way of working on your content because it helps you create articles that people are interested in.

2. CoSchedule Headline Analyzer

The next thing that you need to work upon is your title. Your post title is the first thing that people will notice. And it will influence their decision to click on it or not.

Since the title sets the first impression on your audience, it’s very important for you to make it catchy. At the same time, it has to have its own SEO value. That’s where CoSchedule Headline Analyzer comes in.

This tool helps you create headlines that will drive traffic, shares, and search results. All you have to do is type in your title in the given field and click on the Analyze Now button. It will tell you how powerful your title is.

To offer better insight, it will also show you the balance of words used in the title. Using this information, you can work on your title to make it more powerful.

3. Canva

People love engaging content. And the best way to make your post interesting is to make it visually captivating. Images are the perfect way of making that happen.

But not everyone can create high-quality and professional-looking images that capture attention. If you, too, aren’t good with images, try using Canva.

It’s a powerful tool for marketers to create striking images for their posts. It lets you design posters, infographics, graphs, newsletters, or any other image that your marketing strategy requires.

You’ll love the flexibility with which it lets you create your designs. You can either create one from scratch or choose a premade layout from its gallery. It even lets you create logos, video presentations, book covers, and more. With Canva creating visually striking images is super fun, easy, and quick.

4. OptinMonster

Content lets you market your business. But that’s not enough. You also need to capture leads to make your business successful.

The best way to generate leads is to use a good lead generation tool that offers results. And for that, nothing can be better than OptinMonster.

It’s a powerful customer acquisition tool that lets you convert and monetize your website traffic with just a few clicks. With this tool, you can create eye-catching popups that can be displayed to your target audience by personalizing them with behavior automation.

You can use these popups to let your visitors know about a specific deal on your site, promote a freshly launched product, run a giveaway, or whatever your conversion goal is. So, whenever a visitor lands on your website, these popups will automatically appear to draw their attention.

You can also create exit-intent popups with this tool to retain your abandoning visitors. It’s a great way of decreasing your bounce rate.

Being a good marketer isn’t easy. But with the right tools by your side, you can easily strategize effective ways to make your marketing efforts more successful. The above tools have been tried and tested for great results. So use them to your advantage and boost your conversions.