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They say a craftsman is only as clever as his tools, and at K.I.S.S, we believe harnessing the power of digital marketing is easy when you have the right tools.

So, this week, we’ve curated 4 of our favourite chrome extensions to make life easier for busy business owners handling their own digital marketing.

If you haven’t already, download them so you can love them as much as we do!

  1. Emoji for Google Chrome

92% of people use emoji and more than 30% use emojis several times a day, according to Emogi Research Team.

Using emojis in your online communication is a creative way to connect with your audience and build your online presence.

Emoji for Google Chrome allows you to see and type emoji on all websites while allowing you to replace Twitter and Gmail style emoji with your preferred style of emoji.

  1. Eye Dropper

Colour is an essential part of design. And a strong visual brand is key to making your business stand out from the crowd. But consistency is vital.

A great tool for both web developers and designers, Eye Dropper is an open source extension which provides you the colour code, of any colour, from any web page. The extension also includes a handy feature which stores your searched colours in your easily accessible personal colour history.

You’ll never have to worry about using the wrong colour again!

  1. Page Analytics

Website analytics is one of the most important analytics tools a business owner can harness.

Knowing how people find your website, how long they spend on it, and how they interact with your content, can say a lot about your marketing efforts.

The Page Analytics Chrome Extensions (for Google Analytics) allows you to see how customers interact with your web pages, including what they click and don’t click. The insights are displayed across the header of your website and include a breakdown for each page as you move around your site.

These insights can be utilised to optimise your website layout, improve user experience, and increase conversions.

  1. Power Thesaurus

Curating fresh content is essential to keeping your audience engaged. And the trusty thesaurus has never been more helpful against a case of writer’s block.

The most popular thesaurus extension, Power Thesaurus, allows you to easily search and view synonyms and antonyms. The handy toolbar extension also enables you to select any word on any page and Voila! You have your synonyms right there.