Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. During the holiday season, it’s even more stressful when combined with everything else there is to do. As a small business owner, it’s good to be aware of the latest trends that will shape the marketing strategies this holiday season and moving forward. These four tips will give you have a leg up on the competition over the holidays.

Use Video

One fool-proof tip for this holiday season is to use more video to increase your reach. If you still aren’t integrating video into your marketing strategy, it’s time. Social platforms like Twitter and Instagram embrace video content and it garners much more engagement and reach than other content types. A 2018 study by Promo found that 58 percent of consumers report that they react to the videos they view online, and 60 percent visit the publisher’s social media after watching the video.

Think about how you can implement video as you launch your holiday campaigns. Integration of video can radically alter the efficacy of your marketing to encourage sales and grow your business quickly and efficiently.

Invest in Paid Promotion

Now that you’re bringing in some revenue and have found ways to make passive income, it’s time to invest those dollars into generating more revenue. Paid promotion is the perfect way to reach a broad, new audience. It allows you to expand far past your organic reach and target consumer segments that mirror the interests and demographics of your current customers, resulting in more high-quality customers.

Paid promotion also allows you to both segment and target the prospective customers you hope to reach, which will drive powerful conversations and revenue. This is a great example of how technology is transforming traditional small businesses.

More good news: paid promotion is simple. Entry-level marketers can learn the basics of overseeing a paid campaign and test the campaign over time. As you advance to more sophisticated options, there are more steps that go into optimizing and improving the campaigns. But it’s simple to get started and doesn’t take more than a few hours to get going, so give it a try.

Run a Giveaway or Contest

If you want to boost your reach and engagement, consider running a giveaway or a contest. Viral sweepstakes or something similar will help drive engagement on your holiday videos and encourage readers to share. Giveaways are not only the spirit of the holiday season, they’ll also give your brand a major boost in goodwill and awareness.

Curate Content that Engages

One great approach is curating new content that engages your readers. Sometimes you don’t have to start from scratch; you can use other reputable sources to help create your content and add relevant videos and links to share with your audience. On social media, you can get extra visibility if you’re the one that finds great content and shares it with your audience.

Digital marketing is important year-round, but focusing on it during the holiday season is a surefire way to take your sales to the next level. As e-commerce brings the shopping frenzy to new heights, now is the prime time to use these helpful tips.