Twitter Facebook LinkedIn Flipboard 0 So you’ve made your explainer video and have come to the conclusion that its not going to inspire this year’s hit Halloween costume like Gangnam Style or be the subject of millions of Facebook statuses like the Kony video. Fear not, there are other ways of gauging whether your video is working or not besides seeing your friends decked out on Halloween dressed as the video subject you created. We have the analytics advice that you need to measure whether your video is engaging or not. 1. Video Playthrough Rate: Just because your video has 5,000 views within the first week since its web debut does not mean it is effective. Many analytics tools offer heat maps that graphically measure where your video is hot or not. This can give the video producer great insight on whether or not the video is engaging the intended audience. If most viewers are only watching the first 10 seconds of your video, they are probably not getting the message that you want them to receive, and you should probably look at why the beginning of your video is not hooking the viewer. Heat maps can provide invaluable information indicating engagement rate. 2. Website Views: Since your video is probably on several different websites or social media platforms, it is valuable to measure how many website visits your site was receiving before and after the video hit the web. This metric can help you understand the fallbacks of your marketing strategy for your video. It’s important to understand where your video is reaching the most viewers in your target audience. 3. A/B Test: A/B Testing is a particularly useful way to test video engagement. By setting up A/B tests, producers can test a variety of aspects of the video to see which design features, length, or thumbnail yield the most engaging results. A/B testing can measure several metrics at once. Do you have other thoughts? Leave them in the comments! Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Kane Pepi.Learn how to publish your content on B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?