Photo-Mix / Pixabay

The structure of a successful marketing team is continuously evolving, as traditional roles evolve to take on the transformation of innovative technology and tactics in the digital space. 2018 is just around the corner, and will continue to alter the makeup of a “complete marketing team” for any given business.

What are your brand’s resolutions for the new year? If you want to stay competitive and in the forefront of the industry, it may be necessary to tailor your current marketing team by recruiting digital marketers with cutting-edge skills. While not every organization will be filling every emerging marketing position, there are a few trendy digital marketing specialists that we anticipate will be joining the ranks of marketing departments in large numbers in 2018.

Top Digital Marketing Specialists Your Team Needs in 2018

There are a few core roles your marketing team may already have in place that will guide your company toward long-term growth. However, many (if not all) require the adoption of new skills to align with the evolution of digital innovation.

Here are 3 key digital marketing specialists marketing recruitment agencies believe have the power to transform your marketing efforts in the new year:

[Modern] Social Media Marketer

The vast impact social media marketing has on brands’ digital presence has been one of the most revolutionary developments in digital marketing. No matter what industry you’re in, social media will continue to be a vital piece of your marketing strategy in 2018 and for years to come.

With the rapid immersion of social platforms like Facebook, there is a big demand for adaptive social media marketers with cutting-edge skills. Marketing recruitment agencies recognize marketers who possess basic skills such as creating content to drive targeted traffic, optimizing social content for SEO, engaging with users, and using tools to automate tasks and measure performance.

However, there are a few key trends making a notable stance in 2018 that are worth paying attention to:

  • Artificial intelligence
  • Augmented reality
  • Live streaming
  • Influencer marketing
  • Targeting Gen Z
  • Messaging platforms

These trends have seen a huge surge in popularity and adoption over the last year but are set to establish their true prominence in the digital marketing space in the near future. Leveraging these trends to amplify your brand’s social media efforts requires a special kind of talent and expertise.

Social media is expected to cause even more disruption in 2018 – digital marketing specialists with proven social paid advertising skills will be paramount in driving your digital presence, and ultimately ROI. Don’t leave your social media presence in the hands of someone that’s incapable of driving real results.

Video by AskGaryVee

Website Developer

Creating a website from the ground up is a highly intricate task that requires sophisticated technical skills. However, it doesn’t stop there – your website needs to be consistently fine-tuned and optimized to improve the user experience (and by extension, SEO), and cross-channel performance.

As much as users expect optimal speed, they also expect a clean interface and multimedia content. And as we are living in a mobile-first world, this means many businesses run into the challenge of limited network bandwidth and data that puts a bottleneck on rich web experiences. Unfortunately as your site grows, it gets more difficult to keep it running smoothly.

Successfully combating these challenges usually requires digital marketing specialists highly experienced in website development. Someone who possesses advanced and up-to-date technical and online marketing skills is a valuable asset to your marketing team.

Website developers that understand SEO, analytics, email marketing, social media, content marketing, and advertising are essential in improving your marketing team’s success.

Video Marketing Specialist

Video by Upfluence

Everyday, users engage with visual content more and more. In fact, according to Smart Insights, Upfluence shared on social media is video. And the transformation of video marketing isn’t going to slow down anytime soon.

Video is becoming the primary way for businesses across all industries to reach their target audience and boost engagement. It’s the most effective content in driving user engagement and ROI through digital channels.

Creative formats such as live streaming allow businesses to reap massive benefits and reach their audience in a unique way. From Facebook Live to Periscope, live streaming platforms exploded in popularity in 2017 and will continue to remain strong in the future. Not to mention major platforms with a massive reach like video hosting giant YouTube and Instagram offering live streaming services.

Marketing recruitment agencies expect more brands to hire digital marketing specialists who can leverage video content through strategic channels. 2017 was a revolutionary year for video in the marketing space – marketers that are proficient with video marketing will have the power to boost conversions and sales, drive ROI, improve brand awareness, and increase user engagement in the coming year.

Final Words

2018 is just around the corner, and it’s time to evaluate and re-construct your marketing team to drive real results and maximize ROI. The digital world moves fast – and it’s not going to slow down for anyone.

If you found that your marketing efforts didn’t drive the results you wanted this year, it’s a good idea to invest into skills of innovative digital marketing specialists . It will pay dividends and put you ahead of the competition for years to come.