James Spillane
Businesses need to face the facts that digital presence is now a huge part of a brand’s identity. If you are struggling to build your digital marketing presence, here are 21 ways that might help you.
1. Know Your Strengths
When it come to your digital marketing presence, where is your business exceeding? Once you know this, you know exactly what is working and you will know if you need to do more of the same or if you need to change it up.
2. Know Your Weaknesses
Just like you need to know your strengths, you also need to know your weaknesses. This is very important as your weaknesses show where you need the most digital improvement. Make sure you have researched this so you are not focusing on the wrong thing.
3. Customer Engagement
Customer engagement is a huge part of social media and digital marketing. You need to make sure you have a customer engagement strategy in place so you know exactly how you are going to communicate with customers online.
4. Customer Experience
Similar to engagement, you want your customers to have the best online experience with you so make sure they do by asking your audience if they are happy with your products/comments. This will help you improve your digital marketing standing.
5. Become a Thought Leader
An important part of connecting online is becoming a thought leader in your industry. Make sure everything you share online is relevant to your industry and you are building your businesses profile online
6. Look at Your Followers/Fans
To see how well your digital marketing presence is building, you should look at your followers/fans. If you have thought leaders in your industry following your brand, you are heading in the right direction.
7. Sharing Social Conversations
By this I mean actually engaging across all social platforms. If you get a great tweet from a customer make sure you share this with your fans on Facebook so that they know people are endorsing your products.
8. Social Influence
Are you influential on social media? Have a look at your Klout score to see whether you are in the top 10% of Twitter users with a score of 60 or above.
9. Listen, Listen, Listen
If you don’t listen to what your customers have to say, you will never improve your digital presence. A huge part of marking and building a business is getting updates from your customers and followers.
10. Post Company Updates
Company updates can include anything from latest news on products or any updates within the business. Make sure you always keep your customers up to date.
11. Share Industry News
Sharing industry news is a great way for you to not only keep up to date with what is going on but also your followers too.
12. Ask Questions
If you don’t ask your community questions, you will never know what you need to improve around your digital marketing. Make sure you ask at least one question a week but make it specific.
13. Contests & Giveaways
Contests and giveaways are a great way to increase your online following and get your community engaged with your business. Wishpond is a great tool to use for this.
14. Being Resourceful
There are a lot of great websites for you to look at and extract information from to share with your community.
15. Social Media Dashboard
Having a social media dashboard like Hootsuite or TweetDeck will allow you to monitor social activity as well as schedule out information in real-time or in the future.
16. Email Marketing
Email marketing is an important part of improving your digital marketing presence. Mailchimp is a great tool to use for email marketing and is Free when you have less than 2,000 contacts.
17. Referrals
Getting referrals from customers is a great way to build your online reputation. If your customers are happy, this will encourage those who are not sure about buying your product.
18. Profile Biography
In regards to your social media biography, you need to make sure that you are consistent across all social platforms so that you are not giving the wrong impression.
19. Work on Your PR
Your PR is a huge part of your online presence. When you have a new collection, make sure you write a Press Release and distribute it to give your business that extra boost.
20. Integrate Team Members
It can be hard when you get new team members so make sure they feel happy in their work environment otherwise there will not be a collaborative environment.
21. Don’t be Discouraged
Digital marketing can be daunting at first but remember that the more hard work you put in at the beginning, the better chance you have of making your business an online success.
Are you ready to improve your digital marketing presence?
This article was written for Business 2 Community by James Spillane.
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Your digital marketing planning framework rocks..!!! The points about strengths and weakness and analyzing the customers have helped me to frame more and work on..