What about your digital brand/footprint sets you apart?

1. Opinionated Content

When I write content that I think will be helpful for people, it rarely gets shared. When I write content based on my personal experience in a specific area, it tends to resonate much better. The ability to genuinely share entrepreneurial struggles humanizes my brand more than putting out cookie-cutter content. The only way you can develop a cult following is to take a side. – Kris Ruby, Ruby Media Group

2. People Caring About Your “Story”

We focused on an area which many companies overlooked as a “diminishing market.” What we found was that people couldn’t afford new cars, but that they wanted all the new car features. Current aftermarket tech accessories were too expensive or difficult to install. Our story of making new car tech available for all really connects, because it’s what people want and they understand the problem. – Andy Karuza, FenSens

3. Asking Fans for Advice

We’ve always tried to make our brand inclusive, and, as much as possible, be built by our fans. Asking people to be creative is hard, but asking them for their advice is easy. Our social media presence is filled with questions for our fans. They help guide us with what products to launch. When we finally do launch, they’re excited because they were key players in bringing new styles to life. – Aaron Schwartz, Modify Watches

4. A Learning Element

Since day one, our role as a PR tech company has been to show PR professionals how they can do their jobs better with the help of technology. There’s a huge learning element to our brand that we’ve cultivated through consistent blogging and outspoken thought leadership, which challenges the last decade’s best practices and educates potential customers, whether they buy our product or not. – Sharam Fouladgar-Mercer, AirPR

5. Being Genuinely Helpful

When I create content or speak with clients or potential clients, I try to be genuinely helpful to others, even to the point of “giving away the house.” My goal is to make sure that everyone benefits from interacting with us, regardless of whether they work with us or not. Transparency is an important value to us, one that we maintain in everything we do. – Marcela De Vivo, Brilliance

6. Embracing Omni-Channels

No brand actually knows what they’re doing on any platform when they’re new to it, but we’ve embraced experimentation to the point where we’ve found a voice that works on various platforms and we’ve stuck with it. Our customers will notice that no matter which social network or digital platform they’re comfortable with, we’re willing to meet them there — or better yet, we’re already there! – Cody McLain, SupportNinja

7. Cooperation and Feedback

My brand is predicated on cooperation and feedback. Being in SEO and diversifying into speaking and writing books, I engage a wide variety of individuals, from entrepreneurs to Fortune 500 companies, and I am always looking for edits. Editing and cooperating openly with your viewers and followers allows your brand to be fluid and have movement that brands without a dialogue lack. – Matthew Capala, Search Decoder

8. Care for Our Clients

We try to focus on doing the right thing as a digital agency and as digital marketing experts. No other consultancy or agency seemed to be client-focused when we started. It always seems to be about how rich they are, how smart they are, but not how much they care about their clients. – Erik Huberman, Hawke Media

9. Being Different

There are not many Australians in the U.S. buying, fixing, and selling properties. So the pure fact that I’m from another country with a heavy Australian accent has truly brought me and my business tremendous success. Success comes from being different and doing things differently. – Engelo Rumora, List’n Sell Realty

10. Consistency

Small businesses are often sporadic in their approach to marketing online, from an aging website to neglected social media properties. Having a consistent look, feel and voice immediately separates those brands that are serious about becoming major industry players. Using familiar graphics is a good place to start, but so is developing a writing style that becomes familiar to your followers. – David Ciccarelli, Voices.com

11. Quality User Experience

Our industry is saturated with providers that aren’t concerned with UI and UX design. The experience of signing up for and using services like our own has become a miasma of poorly implemented interfaces and broken forms that leaves business consumers frustrated. We took the time and effort to produce a site and an application that improve this greatly for our B2B customers. – Blair Thomas, eMerchantBroker

12. Doing the Legwork

In a crowded and fast-changing space, I think we do a great job of mixing innovation with good, old-fashioned elbow grease. While our competitors tend to cut corners and throw things up on their sites without doing the research, we take the time to actually test out the products and services we review. It may cost more to do so, but our customers appreciate the extra effort. – Bryce Welker, Crush The CPA Exam

13. Honesty

Consumers are very adept at sniffing out companies that are not honest. Publishing stock images, for example, can be quickly identified by your followers as a false attempt at communicating on social media. Instead, be honest and transparent in your social media messages. Speak the truth in good times and bad. Social media is a great platform for connecting directly with customers; honesty is key. – Diego Orjuela, Cables & Sensors