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    • Invest in Crypto
      • Best Crypto to Invest in
      • Best New Crypto Coins
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      • Best Crypto Lotteries
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      • Best Gaming Crypto Coins
      • Best Utility Tokens
      • Cryptos Under $1
      • How to Invest in Bitcoin
      • How to Invest in Crypto
      • How to Invest in DeFi
      • How to Invest in NFTs
      • How to Invest in Stocks
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Make Money with Crypto
      • Make Money with NFTs
      • Most Undervalued Cryptos
      • Next Crypto To Explode
      • Penny Cryptocurrencies
      • What is DeFi Crypto
    • Crypto News
      • Best Crypto Apps
      • Best Crypto Signals
      • Best Crypto Wallets
      • Exodus Wallet Review
      • Best Play to Earn Games
      • Bitcoin Mining Sites
      • Crypto DAO Projects
      • Crypto Games
      • Crypto Marketing
      • Crypto Tax Software
      • Crypto Youtube Channels
      • Financial PR Agencies
      • ICO Marketing
      • Reddit Crypto Discussion
      • Web 3.0 & Crypto
      • What are 'Shitcoins'
    • Bitcoin Casinos
      • Bitcoin Gambling Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
    • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Banks
      • Crypto Credit Cards
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      • Crypto Lending Platforms
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Yield Farming
      • Crypto Loan Sites
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      • Crypto Staking
      • Earn Free Bitcoin
      • Earn Free Crypto
      • Earn Interest on ApeCoin
      • Earn Interest on AXS
      • Earn Interest on Bitcoin
      • Earn Interest on Cardano
      • Earn interest on Ethereum
      • Earn Interest on MATIC
      • Earn Interest on NEAR
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
    • Worldwide Crypto Guides
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
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      • Buy Bitcoin IE
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      • Crypto Exchanges AU
      • Crypto Exchanges CA
      • Crypto Exchanges DE
      • Crypto Exchanges IE
      • Crypto Exchanges IN
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      • Crypto Exchanges NZ
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  • Cryptocurrency
    • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
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      • Buy BTC with Prepaid Card
      • Best Bitcoin ETFs
      • Low Cap Cryptos
    • Long Term Investments
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • BAR Fan Token Prediction
      • Bitcoin Price Prediction
      • Cardano Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Lazio Fan Token Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Chainlink
      • Buy Cronos
      • Buy Dash
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy HBAR
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Polkadot
      • Buy Polygon
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy Theta
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best DeFi Exchange
      • Best P2P Crypto Exchange
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • DeFi Swap Exchange
      • Social Trading Platforms
    • Best Meme Coins
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Shiba Inu
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Ren
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
  • NFTs
    • How To Buy NFTs
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Best Metaverse Projects
      • Best Utility NFT Projects
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Buy NFTs on Binance
      • How to Flip NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy Enjin
      • Buy Filecoin
      • Buy Gala
      • Buy JEWEL
      • Buy SAND
      • Buy STEPN
    • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Land Projects
      • NFT Trading Card Games
      • Sport NFT Drops
      • Why Invest in NFTs
    • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
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    • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
    • Types of Stocks
      • Best Biotech Stocks
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
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    • Company Stocks
      • Buy Alibaba Stock
      • Buy Alphabet Stock
      • Buy Amazon Stock
      • Buy Apple Stock
      • Buy AMC Stock
      • Buy AT&T Stock
      • Buy Disney Stock
      • Buy DWAC Stock
      • Buy Etsy Stock
      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Monday.com Stock
      • Buy Meta Stock
      • Buy Netflix Stock
      • Buy Nike Stock
      • Buy Nikola Stock
      • Buy NRG Stock
      • Buy Rivian Stock
      • Buy Roblox Stock
      • Buy Pfizer Stock
      • Buy SAVA Stock
      • Buy Spotify Stock
      • Buy Tesla Stock
      • Buy Samsung Stock
      • Buy Upstart Stock
      • Buy XELA Stock
    • Buy Stocks
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      • Buy 5G Stocks
      • Buy Cannabis Stocks
      • Buy Coinbase Stocks
      • Buy Dividend Stocks
      • Buy Nio Stock
      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
  • Trading
    • Best Trading Platforms
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      • Best Forex Brokers
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      • Best Forex Signals
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      • Copy Trading Platforms
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      • Algorithmic Trading
      • Automated Trading
      • eToro Review
      • Capital.com Review
      • How to Day Trade Stocks
      • Best Day Trading Platforms UK
      • How to Trade Commodities
      • How to Trade Crypto
      • How to Trade ETFs
      • How to Trade Gold
      • How to Trade NFTs
      • How to Trade Oil
    • Trading Robots
      • Bitcode AI Review
      • BitIQ Review
      • Crypto Bank Review
      • Crypto Boom Review
      • Crypto Engine Review
      • Immediate Edge Review
      • Meta Profit Review
      • Metaverse Profit Review
      • NFT Profit Review
      • Oil Profit Review
      • Prime Advantage Review
      • Quantum Code Review
      • Teslacoin Review
      • Today Profit Review
      • 7Tesler Review
    • Bitcoin Robots
      • Bitcoin Blueprint Review
      • Bitcoin Buyer Review
      • Bitcoin Circuit Review
      • Bitcoin Code Review
      • Bitcoin Digital Review
      • Bitcoin Freedom Review
      • Bitcoin Motion Review
      • Bitcoin Prime Review
      • Bitcoin Profit Review
      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
      • Bitcoin Up Review
      • BitcoinX Review
      • Bitprime Gold
      • Bit Index AI
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    • Hosting
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      • Wordpress VPS Hosting
      • Cheap Wordpress Hosting
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    • Marketing
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    • Workflow
      • PM Software
      • PM Software Small Teams
      • Marketing PM Software
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      • Best Scheduling Software
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    • Affiliate Marketing
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Business 2 Community
  • Investing
      • Invest in Crypto
      • Best Crypto to Invest in
      • Best New Crypto Coins
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Best Crypto IDOs
      • Best Crypto ICOs
      • Best Crypto Lotteries
      • Best Crypto Presales
      • Best Gaming Crypto Coins
      • Best Utility Tokens
      • Cryptos Under $1
      • How to Invest in Bitcoin
      • How to Invest in Crypto
      • How to Invest in DeFi
      • How to Invest in NFTs
      • How to Invest in Stocks
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Make Money with Crypto
      • Make Money with NFTs
      • Most Undervalued Cryptos
      • Next Crypto To Explode
      • Penny Cryptocurrencies
      • What is DeFi Crypto
      • Crypto News
      • Best Crypto Apps
      • Best Crypto Signals
      • Best Crypto Wallets
      • Exodus Wallet Review
      • Best Play to Earn Games
      • Bitcoin Mining Sites
      • Crypto DAO Projects
      • Crypto Games
      • Crypto Marketing
      • Crypto Tax Software
      • Crypto Youtube Channels
      • Financial PR Agencies
      • ICO Marketing
      • Reddit Crypto Discussion
      • Web 3.0 & Crypto
      • What are 'Shitcoins'
      • Bitcoin Casinos
      • Bitcoin Gambling Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Banks
      • Crypto Credit Cards
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Yield Farming
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Free Bitcoin
      • Earn Free Crypto
      • Earn Interest on ApeCoin
      • Earn Interest on AXS
      • Earn Interest on Bitcoin
      • Earn Interest on Cardano
      • Earn interest on Ethereum
      • Earn Interest on MATIC
      • Earn Interest on NEAR
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • Worldwide Crypto Guides
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin DK
      • Buy Bitcoin IE
      • Buy Bitcoin ID
      • Buy Bitcoin IN
      • Buy Bitcoin IT
      • Buy Bitcoin NZ
      • Buy Bitcoin PT
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
      • Crypto Exchanges CA
      • Crypto Exchanges DE
      • Crypto Exchanges IE
      • Crypto Exchanges IN
      • Crypto Exchanges IT
      • Crypto Exchanges NZ
      • Crypto Exchanges SG
      • Crypto Exchanges UAE
      • Crypto Exchanges UK
      • Crypto Exchanges ZA
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Best Bitcoin ETFs
      • Low Cap Cryptos
      • Long Term Investments
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • BAR Fan Token Prediction
      • Bitcoin Price Prediction
      • Cardano Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Lazio Fan Token Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Chainlink
      • Buy Cronos
      • Buy Dash
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy HBAR
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Polkadot
      • Buy Polygon
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy Theta
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best DeFi Exchange
      • Best P2P Crypto Exchange
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • DeFi Swap Exchange
      • Social Trading Platforms
      • Best Meme Coins
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Shiba Inu
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Ren
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
  • NFTs
      • How To Buy NFTs
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Best Metaverse Projects
      • Best Utility NFT Projects
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy Enjin
      • Buy Filecoin
      • Buy Gala
      • Buy JEWEL
      • Buy SAND
      • Buy STEPN
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Land Projects
      • NFT Trading Card Games
      • Sport NFT Drops
      • Why Invest in NFTs
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
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      • Buy Alibaba Stock
      • Buy Alphabet Stock
      • Buy Amazon Stock
      • Buy Apple Stock
      • Buy AMC Stock
      • Buy AT&T Stock
      • Buy Disney Stock
      • Buy DWAC Stock
      • Buy Etsy Stock
      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Monday.com Stock
      • Buy Meta Stock
      • Buy Netflix Stock
      • Buy Nike Stock
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      • Invest in Stocks
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    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Best Forex Brokers
        • Best MT4 Brokers
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        • Best Forex Brokers AU
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        • Best Scalping Brokers
        • Copy Trading Platforms
        • Low Spread Forex Brokers
        • Low Margin Rate Brokers
        • Algorithmic Trading
        • Automated Trading
        • eToro Review
        • Capital.com Review
        • How to Day Trade Stocks
        • Best Day Trading Platforms UK
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Trading Robots
        • Bitcode AI Review
        • BitIQ Review
        • Crypto Bank Review
        • Crypto Boom Review
        • Crypto Engine Review
        • Immediate Edge Review
        • Meta Profit Review
        • Metaverse Profit Review
        • NFT Profit Review
        • Oil Profit Review
        • Prime Advantage Review
        • Quantum Code Review
        • Teslacoin Review
        • Today Profit Review
        • 7Tesler Review
        • Bitcoin Robots
        • Bitcoin Blueprint Review
        • Bitcoin Buyer Review
        • Bitcoin Circuit Review
        • Bitcoin Code Review
        • Bitcoin Digital Review
        • Bitcoin Freedom Review
        • Bitcoin Motion Review
        • Bitcoin Prime Review
        • Bitcoin Profit Review
        • Bitcoin Revolution Review
        • Bitcoin Rocket Review
        • Bitcoin Smarter Review
        • Bitcoin Up Review
        • BitcoinX Review
        • Bitprime Gold
        • Bit Index AI
    • Software & Social
        • Hosting
        • Best WordPress Hosting
        • Enterprise Hosting
        • UK WordPress Hosting
        • Wordpress VPS Hosting
        • Cheap Wordpress Hosting
        • Website Hosting for Small Business
        • Agencies
        • Mobile App Development Agencies
        • Social Media Marketing Agencies
        • Influencer Marketing Agencies
        • Email Marketing Agencies
        • CRM Software
        • Best CRM Software
        • CRM For Small Business
        • Best Free CRM Software
        • Best Client Management Software
        • Other Software
        • Best Legal Software UK
        • Job Mgmt Software UK
        • Best HR Software UK
        • Best Payroll Software UK
        • Best Dental Software UK
        • Inventory Management Software
        • Accounting Software
        • Free Accounting Software
        • Accounting Software for Mac
        • Marketing
        • SEO Marketplaces
        • Email Marketing
        • Workflow
        • PM Software
        • PM Software Small Teams
        • Marketing PM Software
        • Free PM Software
        • Best Scheduling Software
        • Best Scheduling Apps
        • Task Management Tools
        • Best PM Apps
        • Best Agile Tools
        • Best Antivirus Software
        • Best Antivirus Software UK
        • Best Antivirus Software Canada
        • Best Antivirus Software India
        • Best Antivirus Software Singapore
        • Password Managers
        • Best Pw Manager Australia
        • Best Pw Manager UK
        • Best Pw Manager Canada
        • Affiliate Marketing
        • Crypto Affiliate Programs
        • Best Financial Affiliate Programs
        • Affiliate Marketing Programs
        • Best Website Builders
        • Best App Builder
        • Best Ecommerce Platform
        • Best Landing Page Builder
        • How to create a Blog
        • VoIP
        • Best VoIP Services
        • Best Virtual Phone Number US:
        • Best Virtual Phone Number for Business
        • Best Virtual Landline UK
        • Best VoIP Home Phone Canada
        • SEO Software
        • Ahrefs Review
        • E-mail Marketing
        • Semrush Review
        • VPN
        • Best VPN Services
        • Best VPN UK
        • Best VPN for Android UK
        • Best VPN for Firestick UK
        • How to Watch Love Island UK From Abroad
        • Best VPN Canada
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        • Best VPN Reddit
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        • Spy Software
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        • Apps
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    Digital & Social⟩Digital Marketing

    10 Content Creation Strategies to Help You Build More Backlinks

    author imageSumeet Anand Last updated: 20 October 2021
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    Let us be honest — link building is not easy.

    Of course, you can buy links in bulk but that’s a black hat SEO tactic that you don’t want to get involved with. Google considers link building as one of the most important ranking factors. And a study by Moz found that it still penalizes websites that seem to have questionable links added to them.

    It’s evident that building links is important. But if you really want it to boost your SEO efforts, you need to focus on building quality backlinks.

    Remember: Quality over quantity.

    That brings us to the next question: How do you get quality backlinks? Content creation and marketing are the way to go about it.

    If you do it right, it opens up a plethora of opportunities for link building. In this post, let’s talk about the best content creation strategies that you can leverage to build a great link profile.

    How to Get Quality Backlinks Through Content Creation and Marketing

    Before we go into the details, you should know that content creation and link building both require a lot of patience. So, do not expect overnight results with any of the strategies mentioned in this post. To see real change, you have to be in the game for the long term.

    Now that we have it cleared, here are some strategies that you can use to build more backlinks:

    1. Create Case Studies

    Is your business doing great? Don’t be shy! Tell the world that you’re doing well. Creating a case study can be a great way to educate your audience and let others know what is working for you.

    Whether you have amassed a high number of followers on social media or managed to get great website traffic, it can make for a great case study topic.

    What’s more, creating case studies is a great way to establish your brand as an authority in your niche. Publishing such data-driven and insightful content can give you an edge over your competitors.

    That’s all about building brand authority.

    But how can you earn backlinks from case studies?

    You can send them to different publications in your industry. If your content provides value to their audience and meets their quality standards, they are likely to publish it.

    If you get published on websites with high domain authority and traffic, you can reach out to a broader audience and get high-quality backlinks.

    Alternatively, you can also reach out to other companies whose software programs you may have used to grow your business.

    For instance, Grubhub’s growth story was published on Zendesk’s website since their tool aided in the growth.

    Zendesk Story

    Image via Zendesk

    2. Leverage Expert Roundups

    Have you heard of expert roundups? Typically, they are a compilation of quotes from industry experts on a particular topic. Such posts can provide great insights and actionable tips to the reader. What’s more, you can leverage this post format to even earn some quality backlinks.

    For this strategy to work, you’ll need to figure out an area of specialization. Whether it is SEO, influencer marketing, or any other niche, make sure you pick an area that you can confidently talk about.

    This strategy works well for those who have already carved a name for themselves in their field. If you think you can be considered an “expert” in your field, you should leverage expert roundups.

    Think of it as a way to share your knowledge while also building your authority. It’s almost like getting an ego boost while earning links at the same time.

    When you get featured in any post as an expert, they are likely to mention your designation and company. Sometimes, the publication may also include a blurb to go along with the expert roundup.

    You can earn a backlink in the section.

    However, don’t be eager to get featured on any website that has expert roundups. If you really want to focus on quality backlinks, you should also shortlist only those websites that cater to your target audience.

    Want some inspiration?

    Here is an example of how customer service company GoMoment earned a backlink through an expert roundup.

    how customer service company GoMoment earned a backlink through an expert roundup

    Image via Forbes

    3. Make Infographics

    Infographics are easy to create and extremely share-worthy. What’s more, they provide great insights in a format that is visually appealing. The best part is that you don’t require a lot of time and effort in creating infographics.

    Once you have made an infographic, you can share it on different social media channels and get it published on different websites.

    If you are planning to leverage this strategy to get quality backlinks, make sure your infographic is unique and valuable. Simply converting a listicle into an infographic may not get you published on high DA websites.

    Try to include actionable takeaways and the latest statistics to make your infographic more engaging and informative.

    Here is an example of how ProfitBricks earned a backlink on Business 2 Community through an infographic:

    how ProfitBricks earned a backlink on Business2Community through an infographic

    Image via Business 2 Community

    4. Publish Whitepapers

    Another great to earn high-quality backlinks while educating your audience is through whitepapers. Whether you are a B2B or a B2C company, this strategy can help you gain more visibility.

    Of course, you may have to spend some time understanding which topics are worth conducting research on. Additionally, you will have to utilize time and money to get data and analyze it. If you’re in a position to do all this, it’s a great way to earn links in your industry.

    To cut down on expenses and the overall time investment, you can also collaborate with university students or a complementary brand in the same niche.

    Data visualization software program, Tableau has an entire section dedicated to whitepapers on their website. It’s a great way to educate your audience and build authority.

    educate your audience and build authority

    Image via Tableau

    But how can you get backlinks from whitepapers?

    It’s quite straightforward. Once your whitepaper is ready, just reach out to other publishers or submit it in the press. If your study has great insights and accurate data, you can earn a significant volume of quality backlinks.

    5. Appear on Podcasts

    One of the best ways to boost your brand awareness is to appear as a guest on other podcasts. Not only it is a great way to create meaningful relationships with others in your field, but you can get a ton of publicity easily. Whenever the podcast host shares your episode, you can earn backlinks from their website.

    For this strategy to work, you’ll need to be an authority in your field whose opinions are valued. You could talk about the latest trends in your industry or discuss your company’s phenomenal growth story.

    There are many stories you can pitch for a podcast. Before you reach out, make sure you analyze the topics that they usually discuss. It can give you a sense of what they are likely to accept.

    Popular podcasts may receive a ton of emails on a daily basis. So, it is a good idea to pitch to them based on what their audience might like.

    You can appear on multiple podcasts too if you want to earn more backlinks. Here is an example of how serial entrepreneur Liam Martin earned multiple backlinks from his appearance on Jeff Bullas’ podcast.

    Jeff Bullas’ podcast

    Image via Jeff Bullas

    6. Collaborate on Content Campaigns

    If you want to earn links without much effort, consider collaboration with another brand for a content campaign. This way, you can double up your resources and reach a much broader audience.

    Just make sure that you choose a brand that is complementary and not a competing one. For instance, a clothing brand can work with an accessories brand to create a great content campaign. With such an arrangement, both brands can highlight what they have to offer without taking away the focus from the other one.

    The best part is that your partner brand will also promote the campaign on multiple platforms. This way, you can both reach out to each others’ audiences and earn quality backlinks. It’s a mutually beneficial strategy.

    Even if you don’t have a big budget, you can partner with another brand for publishing guest posts for a content campaign. For example, the collaboration between a remote software technology company, Daxx, and online collaboration tool, Chanty.

    Both brands make it easier for remote teams to collaborate and stay connected. Their guest posting knowledge exchange on each others’ sites was a hit. In fact, Chanty’s infographic was the top-performing post for link acquisition on Daxx’s site.

    Image via Rebrandley

    7. Get Featured in Multiple Publications

    This is the oldest public relations strategy in the book. Whether you are launching a new product, hosting an event, or simply running a big discount, spread the word about it via local newspapers and magazines.

    Typically, local publications are stretched thin for resources. So, they are likely to welcome any ideas that may give them fresh content ideas. While news coverage can be great to attract eyeballs, it has a limited shelf life. You can only get backlinks whenever there is an article about your brand.

    If you want to earn quality backlinks on a regular basis, you should strive to write a weekly or monthly column.

    8. Publish In-Depth Guides

    Publishing long-form content is a great way to reach the top of SERPs. Since they are immensely resourceful, Google tends to value them, especially if they are written keeping the user intent in mind.

    One of the biggest content marketing benefits of writing such detailed guides is that you can earn multiple links from it. If you have shared great insights, chances are others writing blog posts on the same topic may link back to your guide.

    To increase your chances of getting backlinks, make sure you have plenty of graphs and charts in it. Such resources can be easily added to other posts, making it easier for you to earn backlinks.

    The best part is such guides can give you backlinks for years. In fact, Backlink’s detailed guide on link building was published three years ago. They have mentioned on their website that their 4000+ word post still gets backlinks for it in 2021.

    Backlink’s detailed guide on link building

    Image via Backlinko

    Keep in mind that writing a detailed guide requires a lot of work. It is also important to plan your outline in advance so that you know which sub-topics you want to cover. It can also help you in creating a logical flow to your content.

    9. Conduct Interviews

    Till now, we’ve discussed strategies that focus on getting your name out there. You can reach out to publications and podcast hosts to get featured. On the other hand, you can also conduct interviews with experts in your field to earn backlinks.

    Here’s how:

    When you interview a guest and publish a quote by them, they are likely to share it with their audience. Since they are spending their time and energy, they would want to share their views with more people and boost their brand awareness.

    When they talk about it on their own website or their social media handles, you can get backlinks as well as visibility.

    But there is a catch here.

    Top-tier celebrities and experts in a field are very particular about the brands that they get associated with. If you don’t have a big audience, they may not want to agree for an interview.

    However, there is a way out.

    You can approach online publications in your niche and ask them if they would like to publish a post wherein you interview experts in the field. If they agree, you can interview an expert and publish a post based on it.

    10. Update Old Content

    A clever way to generate new backlinks through previously published content is through a quick upgrade. Find posts or reports that you haven’t updated in a while. Also, carefully check how many backlinks that particular post has. If there are many publications that are referencing this content, you’re in luck.

    Go ahead and create an updated piece with the latest statistics and content. When you publish this version with changes, reach out to publishers or journalists who may have linked to the old version of the content.

    It’s not a sure-shot way of getting backlinks but there is no harm in trying. Sometimes, you may get backlinks within days of reaching out to publishers. Once you get a response, you can also ask them if they would like to collaborate for a campaign or would like a guest post. Think of it as an opportunity to grow your business.

    Are You Ready to Get More Backlinks?

    Along with boosting brand awareness, visibility, and engagement, content creation can also be a great tool for link building. If done right, it can give a huge boost to your overall SEO efforts. For the best results, use multiple strategies from the above-mentioned list simultaneously.

    Regardless of the link-building strategy you’re using, keep one thing in mind: You should provide value. Ready to start link building?

    Do you have any questions on how to get quality backlinks through content creation and marketing? Please mention them below in the comments section.

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      This article was written for Business 2 Community by Sumeet Anand.
    Learn how to publish your content on B2C


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    Author: Sumeet Anand

    Follow @Sumeetanand143

    Sumeet Anand is a B2B Marketing Expert skilled in SEO, Social Media Marketing and Content Marketing. He helps brands and businesses out there generate leads with his top-notch content strategies and is featured on various major media publications across the globe. … View full profile ›


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