In this guide on buying shares in 2024, we review some of the biggest brokers on the market.

If you want to buy shares online, then your first task is to find a suitable broker. The best stock platforms in this article offer low fees, support plenty of markets, and therefore allow for a plethora of investments.

Where to buy shares – 8 online platforms

  1. eToro
  2. Libertex
  3. SaxoInvestor
  4. Nordnet
  5. SaxoTraderGo
  6. Revolution
  7. Dime
  8. Degiro

To assess where you can buy shares for your particular needs – we review the above brokers further down.

Buy shares – Choose a stockbroker

There are many platforms that offer low fees and other costs. There are several stockbrokers to choose from when you want to buy shares in Denmark. It is a matter of taste and preference which platform best suits your personal needs. You can invest down to very small amounts.

Having said that, you must also consider other key areas – such as support for international shares – and whether you want access to 24/7 customer service. Buy shares today.

Factor a number of factors into this consideration. In the review below, we make the choice of stockbroker more manageable for you. We explain how the 10 most popular share platforms in Denmark work.

1. eToro

etoro logo. - Buy shares now eToro is one of the popular stock platforms for Danish investors. This SEC-regulated and FINRA-registered broker gives you access to thousands of the biggest emerging stocks from a wide variety of exchanges and markets.

In addition to shares listed on the NYSE and NASDAQ, eToro also allows you to invest in companies based in the UK, Europe, the Middle East, Asia and large companies in Denmark. Regardless of whether you buy shares from the USA or in Denmark – eToro will not charge you a commission. With such a large portfolio of shares to browse and choose from, you can e.g. invest in: blockchain stocks, cannabis stocks, dividend stocks and metaverse stocks with a few clicks of the mouse or phone.

Moreover, the spreads at eToro are not only competitive – but the brokerage supports investments from just $10 per trade. This means you can invest in companies like AT&T stock, Rivian, Medifast, Tesla, and Google without having to risk thousands of dollars. It also makes the process of shuffling one’s portfolio affordable for those who don’t have a huge budget to buy stocks with. But don’t just take our word for it – read our guides on buying different types of shares and try out eToro with a free demo account. Buy shares today.

eToro website - Buy shares today.

Another popular feature offered by eToro is social investing – or copytrading. This allows you to pick an experienced stock trader with good bottom line numbers and copy their trades. For example, if you invest $1,000 and your chosen investor spends 10% of his capital on IBM stock, $100 worth of shares in that company will be added to your own portfolio. Easy and effective. Buy shares today.

You can also invest in so-called smart portfolios at eToro – which are professionally managed. These allow you to passively invest in specific sectors and markets – such as renewable energy or new technology. In terms of the basics, eToro accounts take less than five minutes to open. One can then add cheap stocks to one’s portfolio with a minimum investment of just $10. For example, you can buy Nikola shares, XELA shares, NRG shares, DWAC shares and Esty shares on eToro within minutes. For investors looking to add FAANG stocks to their portfolios, eToro allows you to buy e.g. Meta shares with a minimum investment of $10.

When you fund your eToro account in US dollars, there are no transaction fees. This is the case across all supported deposit methods – eToro supports buying shares with a credit card, debit card, e-wallet and domestic bank transfer.

Buying shares is at your own risk.

2. Libertex- Buy shares easily

Libertex is a popular platform and CFD exchange that many Danish investors are happy with. Libertex is part of the Libertex Group, which has existed since 1997. Today, Libertex has over 2.2 million users in 110 different countries worldwide.

You can buy a wide range of financial assets on Libertex. It is easy to register and therefore only takes a few minutes before you can get to know the platform and then invest your money. You can trade both with commodities, various currencies, cryptocurrency, shares from all over the world, ETFs and funds. It’s simply a matter of delineating which investments attract you the most – and which ones you can’t see any future in.

This is a platform that can be used both for day trading and long-term investments. You can start out by buying stocks for small amounts – and then add, for example, more shares if you think you have hit the ‘spot’. Libertex is very user-friendly and easy to get started with. However, the platform also contains more advanced tools for experienced investors. Buy shares with Libertex.

Buy shares with Libertex

Many Danish investors choose to create a demo account before trading for real money. That way, you can see a new platform before it goes ‘for real’. Libertex can be used with MetaTrader 4 on the platform, which is a sought-after tool for advanced investors.

Make your first deposits with various payment methods such as PayPal, bank transfer or various payment cards. As always, no one is saying that you have to start investing a small fortune. Many large portfolios have been founded very small. This is how you can also go to work at Libertex.

Libertex was founded and designed in a way that many different types of private investors are catered for. Your capital and your private information are protected behind strong encryption so that the information does not fall into the wrong hands. In other words, we are dealing with a professional online stockbroker who serves thousands of investors worldwide on a daily basis.

Buying shares is at your own risk.

4. SaxoInvestor

Saxo Bank is a Danish investment bank with a focus on online stock trading. The bank started back in 1992 under the name “Midas Fondsmæglerselskab” – but the company was significantly changed in 2001 when it was granted a banking licence, and then took the new name Saxo Bank. Although today it is called Saxo Bank, it does not offer traditional banking products – instead, it uses the banking license to offer a wide selection of investment products that not all other investment platforms can compete with.

Over DKK 80 billion is traded daily through Saxo Bank, and it is not just in Denmark. It has its head office in Copenhagen – but also local offices in financial hot spots such as Tokyo, Dubai, Singapore, Paris, London and Zurich, as well as customers in more than 180 countries.

In addition to SaxoInvestor, Saxo Bank also offers the trading platform SaxoTraderPro, which is designed for people who make many trades on a daily basis. SaxoTraderGO offers all the possibilities of SaxoTraderPro – but in a more user-friendly design for those who want to trade the same products, but do not need advanced graphs and similar tools.

Saxoinvestor buy shares

We recommend that you create a free account and use the demo version of SaxoInvestor to get to know the platform well. It is all very user-friendly, so that even new investors can participate. There is nothing to prevent you from starting your ‘career’ as a private investor today – even if you may have never owned a single share before. You can also buy via their share app .

SaxoInvestor presents its users with relevant news from a wide range of markets directly on the platform. This means that you don’t really need to collect knowledge from a lot of different sources. It is basically enough to log into your account, after which you get a whole lot of useful information served up. Explore investment opportunities from around the world on this platform.

With brokerage of 0.10% and again custody fees on shares, ETFs and investment funds, SaxoInvestor is also a very affordable choice of stockbroker. In any case, it is a much more viable way to go than investing through traditional banks.

5. Nordnet

Another online investment platform that has become very popular in recent years is Nordnet. Here you get a really sensible piece of tool made available with lots of possible investments. It only takes a short time to register and fill out the necessary paperwork to start investing on this platform.

You can trade with a wide variety of financial assets on Nordnet. Shares from Danish stock exchanges – both large and small companies – as well as from stock exchanges in the USA, Germany and elsewhere. Also find a wide range of funds and ETFs. Nordnet can also be used for monthly savings via share savings accounts and Nordnet One, which is marketed as the only savings you need.

Ease of use is at the top at Nordnet. You get a quick overview – both on the desktop version and the mobile app. You place your orders in a few seconds and then wait for the desired price to be hit. If you want to obtain immediate trades, you simply place a bid on the current rate.

how to buy shares in Nordnet

A useful tool is to create lists of potential investment items. In this way, you gain an overview that allows you to strike when you think the right moment has arrived. You can actually also receive notifications via rate alerts when a desired rate is hit, for example. You can thus also automate your trades – both defensively and offensively via the stop/loss function. You can sell with a small loss – or choose to sell when a suitable profit has been reached.

You get courses in real time and all other necessary tools on Nordnet. Again, it is worth noting that you actually only need to know very few functions to gain access to stock trading. However, the platform also includes advanced tools for those who need this.

You will find all the Danish stocks on Nordnet. Therefore, it is an obvious platform to set up on if you are oriented towards the Danish market in particular. However, this does not prevent the possibility of riding along on hyped shares from, for example, the American market.

6. SaxoTraderGo

SaxoTraderGO was launched in 2015 – while SaxoInvestor came a few years later in 2018. The biggest difference between the two platforms is undoubtedly who they are aimed at. There is no doubt that with SaxoInvestor you are trying to reach all the ordinary everyday investors who have always thought that it was too difficult to invest and have therefore left it to the bank. With SaxoInvestor, you now have the opportunity to participate and contribute to the management of your wealth, because the platform is tailored for beginners.

SaxoTraderGO is the level above in terms of how advanced the system is built – as well as what options are offered. SaxoTraderGO thus has tools for fundamental analysis of shares as well as various tools for technical analysis.

In addition, as an investor, you have access to news and analyzes from Saxo Bank’s internal experts directly via the platform – and much more than that. If you are interested in what technical options are available on SaxoTraderGO, you can read more on Saxo Bank’s website.

SaxoTraderGo to buy shares

SaxoTraderGo is a really good piece of software to have at hand when you want to start investing in a wide range of markets. Analyzes are really good to consult before pressing the trade button. And then it really depends whether you are mostly into investing in individual shares or collections of shares via funds or ETFs.

You can observe markets and potential investments via the app from SaxoTraderGo. Experienced investors build up routines along the way for when something is interesting – and when you should watch the time. There is also an option here to create a free demo version, so that you can try out the various features in advance.

SaxoTraderGo is designed with low brokerage and no fees for trades. In this way, you can diversify your portfolio with several small deals, before making more targeted efforts with larger investments in individual areas. Another user-friendly platform – albeit for the more experienced audience.

7. Revolution

Revolut is a British fintech company founded in 2015 by Nikolay Storonsky and Vlad Yatsenko. Since its founding, Revolut has been at the forefront of the battle to digitize the somewhat outdated banking industry. Revolut is actually quite simply an app where you can get a free associated debit card with chip.

Although it sounds incredibly simple, Revolut is packed with features – as well as a design that is intuitive beyond the usual. It is safe to say that Revolut is really getting a hold of the market with over one million users of their services worldwide.

As an investor, you can use Revolut to buy shares, cryptocurrencies, commodity assets, ETFs and more. It is therefore not without reason that the people behind Revolut present the tool as one app for everything to do with money. Revolut already has lots of users worldwide – the question is whether in 5-10 years they will have won even bigger market shares.

Revolut shares purchase

This platform can actually be used in exactly the way you want. The whole thing is designed to be as user-friendly and easy to understand as possible. Many inexperienced investors believe, for example, that it is extremely difficult to get started with buying shares and the like – nothing could be more misunderstood today, where you are guided on your way in a matter of minutes.

Revolut offers the opportunity to invest with very small fees. You can choose between more than 30 different currencies to trade with. It is not without reason that more than a million users already log in to Revolut to make use of the many features.

Revolut is subject to the same rules and conditions as regular banks. There are thus no special conditions that you should be aware of in this connection. It is the vision to revolutionize the banking world. The possibility suggests that Revolut is a look into the future. You can collect everything related to finance in one and the same app – this is not offered by traditional online stockbrokers.

8. Schilling

Skilling is an online investment platform that focuses on making investing as simple and accessible to everyone as possible. The company was established in 2016 and you have the opportunity to invest in more than 800 different financial instruments through the platform.

Both beginners and experienced investors appreciate that an online trading platform contains many different potential investments. With over 800 different financial products, Skilling has a lot that you can trade with.

Skilling specializes in trading and therefore only offers products via CFD trading. This is the most popular way to trade financial assets as it allows you to leverage your investment. You can therefore make money both when the market goes up – and when it goes down. If you are not familiar with CFD trading, we recommend that you read up on the area. You should only invest your money when you understand what you are investing in.

which shares to buy in Skilling

There is a wide range of different areas you can invest in at Skilling. Hundreds of shares from various markets are worth a closer look. Individual shares often hold the potential for large gains if you are willing to hold onto them for many years.

Currency, indices and commodities are also popular forms of investment. Here you should also take a long-term approach to your investments. It is recommended to invest for funds that you can do without for many years to come – that way you are in the best position if you run into turbulence on the market with falling rates.

Cryptocurrency is a newer area to place investments in. We all know of Bitcoin billionaires who bought the currency while it was still in its early stages. You can’t be that lucky every time. It is thus quite a speculative area, in which many investors have placed some funds.

79% af detailinvestorkonti taber penge, når de handler med CFD’er hos denne udbyder. Du bør overveje, om du har råd til at tage den høje risiko for at miste dine penge.

9. DEGIRO

Since 2014, DEGIRO has expanded its business to 18 European countries. When they opened in Denmark, it was thus with a goal of taking 25% of the market. It has succeeded in its home country of Holland, where the company achieved the position as the second largest stockbroker back in 2014.

In Denmark, things have so far been a little more sluggish. DEGIRO is still far behind the more established brokers such as Nordnet. Maybe that is about to change now – at least the Dutch platform entices with good prices. However, it depends on what you invest in, whether DEGIRO is a good choice for you.

It is easy to use DEGIRO for investment. You also benefit from very low fees, which attracts a number of Danish users. 2 million registered investors worldwide talk about a platform that is worth a closer look.

DEGIRO which shares should I buy

You can download the app from DEGIRO to your phone. That way, you have access to all the popular markets around the clock. Remember that even though the Danish market closes in the afternoon, the American market opens with a myriad of potential investments.

Technical analysis is becoming an increasingly used tool – even by brand new private investors. Simply explained, you look at key figures to form an impression of whether a share is worth buying or not. Technical analysis is one of the many features at DEGIRO.

There is Danish customer service and Danish as a language on the website. In this way, it is also clear that they have buckled down to take on the competition in Denmark. It may be that your future share investments must be made through DEGIRO at DKK 0 in brokerage.

It always has a lot to do with personal preference as to which investment platforms best suit one’s needs. Some private investors are looking for lots of stocks from almost all the world’s financial markets. Others are fine with a small selection of stocks from large companies and popular funds.

Looking at the above list, it is clear that some platforms are better suited to certain investors than others. If you are new to the market, it is definitely a good idea to try out a few platforms with free demo accounts before signing up and buying shares for real money.

Experienced investors may need advanced tools such as technical analysis. Not all online stockbrokers can participate here.

eToro or Libertex are good places to start, as you get great ease of use and free demo versions to start with. In this way, you can form an impression of whether these are platforms that suit the type of investor you are.

Buying shares is at your own risk.

There are various functions to use with online stockbrokers. These can be of greater or lesser benefit in relation to the type of investor you are.

Let’s look at the functions, features and other important aspects that are repeated on many stock platforms:

Regulation

All platforms presented in this article can be used by Danish investors. This means that you are covered by legislation in the area. You can easily find a large number of foreign stockbrokers who are not approved to operate on the Danish market.

However, not all platforms offer service in Danish. This is not a requirement for operating on the Danish market. You may also end up having to pay money in currencies other than the Danish krone. Exchange fees may apply here.

Minimum deposit

While some brokers require a high minimum deposit to open an account, others allow you to get started with just a few dollars. This means that you can buy stocks online even if you are operating on a small budget.

Also, keep an eye out for the option to create a free demo account to try out the platform risk-free.

The option to purchase fractional shares

Some online stockbrokers allow you to buy fractional shares. This means that you do not need to spend more than $3,000 to buy a share in, for example, Amazon. In this way, you can diversify your portfolio and invest in expensive shares such as Amazon without having to buy an entire share.

This option is worth keeping an eye on if you want to invest in shares for smaller amounts. Some individual shares can thus be so expensive that it is difficult for private investors with a small budget to participate.

Buy shares: Fees

It is different how much you pay in fees and other costs when you buy shares online. Some platforms charge a fixed fee for buying and selling Danish and foreign shares. Other platforms present users with 0% commission when buying, for example, American shares.

The costs are very important to keep an eye on – especially if you plan to shop often. Fees mean less when you simply want to invest your savings – and then hold on to the financial assets for many years to come.

The competition among the many online stock platforms is huge. This means that the terms change at short intervals. Read the exact terms and conditions for buying shares and other securities before registering as a user.

Buy Stocks: Trading Tools

Experienced investors are likely to choose a broker that offers high-level trading tools – such as technical indicators, multiple screens, support for high-frequency orders and custom charts.

Beginners and long-term investors are likely to appreciate passive trading tools.

Buy shares: Demo editions

Demo accounts are ideal for both beginners and experienced traders. This is an important thing to look for when deciding where to buy shares.

It’s always nice to be able to try out the different features before you buy for real money. You can try out your strategies without risk. Try buying and selling shares etc. for fictitious money.

Mobile apps

All of the 10 brokers mentioned here allow you to buy and sell stocks via a built-in mobile app for both iOS and Android. This is usually linked to your main account – so you can shop online via your smartphone.

Just make sure the trading app is simple to use and properly optimized for your phone’s operating system.

Payment methods

You can transfer money in many different ways online. Some platforms offer more available payment methods than others. e-wallets are becoming increasingly popular. Here, the money finds its way faster than with traditional bank transfers or via payment card.

Keep an eye out for any fees associated with the desired payment method.

Customer service

Finally, customer service is also worth looking at when analyzing a platform. The popular online stockbrokers offer both live chat and a telephone support line.

Also keep an eye on whether support is offered in Danish. This is an important area for many new investors.

Buy shares – Step by step

You now know where you can buy shares online – as well as what factors you should look at when choosing a broker. It’s time to take a look at the actual process of buying shares.

The following covers the process of creating an account, making a deposit, finding your preferred stock and finally – placing an order.

Step 1: Open a brokerage account

The first part of the process is to register an account with a stockbroker.

You go to the website of the preferred broker and enter your personal information. To confirm the account, you must also create a username and password.

Step 2: Verify your account with ID

You must verify your account with a valid ID before you can start investing for real money. If it is a demo account, it is a faster process. Online share platforms may require photo ID such as a driver’s license, passport, etc. There may also be verification through NemID or MitID.

Step 3: Deposit money

The next step for new users is to deposit money into the account. Select one of the available payment methods and then deposit the desired amount.

Some of the payment methods available may include credit and debit cards, bank transfers or e-wallets such as PayPal. Always keep an eye out for various fees and minimum amounts for deposit.

Step 4: Buy shares

The final step is to start buying the desired shares. Search for the stock name in the platform’s search bar – this is often the fastest way to go. Buy shares today.

You then create an order with the desired amount and at the desired rate. The order is confirmed – and you then wait for execution. If you buy at the current price, the order will likely go through immediately – especially if it is a well-known stock with lots of traders.

Basic knowledge of buying shares

Before starting to build a portfolio of different stocks, it’s worth getting a handle on the basics. Here you get basic knowledge about what it means to invest in shares.

  • When you buy a share, you buy a share of the company in question
  • Your ownership in the company is determined by the number of shares you buy – in relation to the total number of shares outstanding
  • Simply explained: If the company has 1 million shares in circulation and you buy 10,000 shares – then you own 1% of the company
  • When you buy a share, you will also be entitled to dividends if the company pays them out to its shareholders
  • The overall goal of buying shares is, of course, for them to rise in price – and you thus have the opportunity to sell at a higher price than you bought for

Just remember that the value of the shares you buy will go up and down during the trading day. Furthermore, there is no guarantee that your shares will increase in value over time – and therefore it is important to diversify.

Long-term investment has always been the safest, as the stock market has always risen over time. However, this does not mean that all types of shares will rise if you hold them long enough.

Factors to look at when buying stocks

There are thousands of shares listed on stock exchanges around the world – a great many on the Danish market alone. It therefore requires a broad overview if one does not choose to focus on individual markets.

You can take a closer look at the following factors before pressing the trade button and buying shares:

Type of share

First, you should consider what type of stock you are buying.

If, for example, you buy so-called growth shares, which are shares in smaller companies, this entails a greater element of risk than if you buy in already established companies such as Coca-Cola.

Growth stocks can become worth much more over the years if the company succeeds in its roadmap. Thus, it would not be a pittance if you had already invested in shares in Coca-Cola before it became a worldwide brand.

If you buy shares in large companies, you should probably not expect explosive increases in the price. On the other hand, you run a lower risk, as the company has already proven itself.

It can be a sensible strategy to buy shares in both large companies – and then also some that (of course) have a promising future ahead of them. Then it is just a matter of considering how big a risk you are willing to take.

Buy shares in a specific sector

You should also consider the sector in which the stock is located.

For example, technology stocks and online retailers did very well during the Covid pandemic. While stocks operating in the oil and gas, travel and aviation sectors really struggled.

It can be smart to spread your total investment over several different sectors. In this way, you are less exposed to possible turbulence within individual sectors.

Accounts

Another way to choose stocks for your portfolio is to explore financial ratios. One of the popular metrics to start with is the price-to-earnings (P/E) ratio, which seeks to determine whether a stock is potentially undervalued.

For example, if the company has a P/E ratio of 14 – while the industry average is 25.

Other key ratios to look at include debit-to-equity, price-to-book value (P/BV) and operating profit margin (OPM).

Looking at figures in accounts is only relevant if you have enough knowledge of the area. Certain stock platforms therefore offer free analyzes from experts. But remember that it is always your own choice whether you choose to buy shares on this basis or not.

Accounts can also always be read in different ways. It also depends on the eyes looking at the numbers.

Earnings reports

If a company makes a lot of money, it is obviously very good for the share price. However, it also depends on what the market’s expectations for the company are. Sometimes you can be surprised by staggering earnings – but falling share prices. It is thus a somewhat tricky area to move into.

All public limited companies must publish an earnings report every three months. This outlines a full overview of how the business has performed in terms of revenue, operating profit and margin – as well as levels of free cash flow and debt.

If a company was projected to generate $1 billion in revenue for the quarter—but it actually earned $1.2 billion—then this is likely to have a positive impact on the company’s stock price.

The stocks mentioned below cover a wide range of sectors, industries and risk conditions. Via these companies, you can start building a diversified portfolio – like millions of other private investors worldwide.

  1. Amazon – This stock is potentially worth buying and holding for many decades. Amazon not only dominates the online retail sector by a significant margin, but is also diversified into other key markets. This includes everything from artificial intelligence and streaming services to drone deliveries and groceries. Buy shares of Amazon today.
  2. Tesla – This electric car stock is the world’s largest car manufacturer. Tesla has recorded gains of over 25,000% since it went public in 2010. The bottom line is that Tesla is a multi-billion dollar company.
  3. NVIDIA – This NASDAQ-listed stock dominates the global GPU space. Over the previous five years alone, NVIDIA stock has risen nearly 1,000%.
  4. Dover – This conglomerate is involved in a whole range of products and services – including digital solutions, technical equipment and energy supply. The most important thing is that Dover pays large dividends – it has increased the size of its annual payout for many years.
  5. Coca-Cola – This globally recognized brand is a solid stock that can offer some stability to your portfolio. Coca-Cola is also a popular dividend stock, with increased annual payments for nearly 60 consecutive years. A so-called ‘safe’ bottom under perhaps riskier investments.
  6. Apple – Like Coca-Cola, Apple is also a stable stock with many investors. Apple stock has increased in value by over 43% and 386% in the previous one and five years, respectively. A small dividend is also paid by Apple.
  7. ConocoPhillips – Oil and gas prices are at record highs – which has been further boosted by Russian sanctions. ConocoPhillips has seen its shares rise by nearly 100% in the past year alone.
  8. American Airlines – If you’re looking for stocks and are prepared to take big risks, consider American Airlines. Although the shares have fallen 25% compared to the previous year, this is largely due to reduced travel numbers. When travel activity returns to pre-covid levels, American Airlines shares will certainly rise in price.
  9. Costco Wholesale – This company is a staple stock – not least because Costco products are in demand regardless of how the economy is doing. Over the previous five years, Costco stock has posted gains of over 230%.
  10. Coinbase – Coinbase is not only a growth stock operating in the burgeoning cryptocurrency sector, it is also an overall strong company. You can buy Coinbase shares at a 45% discount from the IPO level.

The above stock picks are just 10 out of thousands of listed companies. As such, you should do your own research rather than buying stocks based on someone else’s analysis. This is thus a list you can use for inspiration.

Tax on share gains

Dividends and gains on shares are distributed for taxation as share income. Share income is taxed at 27% in 2022 when it does not exceed DKK 57,200. If you are married and live with your spouse at the end of the income year, the amount limits are double, DKK 114,400.

Share income in addition to the amount limit of DKK 57,200 in 2022 (for spouses DKK 114,400) is taxed at 42 per cent.

Some share platforms even disclose your income to SKAT. On others, you are responsible for the work yourself. Even if your income is calculated automatically, it is absolutely worth reading your statement through. You are responsible for the correctness of the figures given.

Buy shares: tips

It can be a really good idea to analyze your potential share purchases according to a fixed system. To this end, you will receive the following tips to assess whether a share is worth buying at this time:

Tip 1: Diversification – Spread yourself over several areas

We mentioned diversification earlier, which refers to the process of investing in a wide variety of companies to reduce long-term risk.

  • A poorly informed stock investor may decide to invest all of their savings in one stock. If the stock starts to fall, the value of their investment will also fall. It is dangerous to place too large a part of your budget in individual shares.
  • If you spread yourself over several share types, you will not be nearly as exposed when individual shares fall in value. Diversification is definitely an important thing if you want to invest responsibly.

Tip 2: Look for undervalued stocks

Another tip for buying stocks is to try to find companies that are undervalued. There are many reasons why a company may have an undervalued share price – both in terms of internal and external factors.

  • When Apple recently announced that sales of their latest iPhone model were slightly below what they had expected, it had a negative impact on the stock price, for example.
  • However, it did not take long before the share price was up to the previous level.
  • You could therefore have bought the share at a discount if you had taken advantage of the short-term price drop.

Another factor that can lead to undervaluing stocks is the sector in which it is located. It could be, for example, that technology shares are generally exposed to price falls. However, it is not possible to say with certainty when the rates will move upwards again.

When Covid was declared a pandemic, the price of aviation shares such as Southwest, Delta and American Airlines, for example, went down drastically. You can therefore take advantage of market fluctuations if you buy at low levels – and of course the rates will rise again.

Tip 3: Give yourself time to research

Instead of relying on other people’s assessments, you can choose to do your own research and buy shares based on this. This will ensure that you choose stocks that are aligned with your financial goals and risk tolerance.

The only way you can do this is to set aside a sufficient amount of time during the week to research the markets. One must examine not only individual companies – but also broader economic forces around interest rates and geopolitical events.

Yes, there is enough to keep an eye on when you want to trade in shares.

Tip 4: Copy other people’s trades. Buy stocks like an expert

If you don’t have the time or experience to research the stock markets on your own, the CopyTrading feature is worth a look. For example, eToro offers copytrading.

With this feature, one can copy the exact trades of a more skilled or experienced investor.

An example:

  • Let’s say you invest $2,000 like an experienced stock trader
  • 10% of the amount is used on shares in Apple – 5% on shares in Tesla
  • This means that out of your $2,000 investment, $200 is automatically spent on Amazon and $100 on Tesla

Copytrading does not charge any additional fees. You can also choose how much you want to invest in this way. So you don’t need to buy for a large amount, even if the chosen stock trader does.

Tip 5: Avoid panic selling

Stock prices move all the time. You can experience general market rises where it is almost too easy to make money. On the other hand, buying shares also means that you are exposed to the risk of turbulence in the market. Here, the invested money becomes worth less.

It is important that you do not tend to sell your shares because the prices fall. It is often clearly best if you remain calm in such situations.

The COVID-19 pandemic is a prime example. The markets fell very drastically when it became clear what consequences the pandemic had. Not long after, however, large sums were pumped out into the markets, which caused a huge boom – and drastically increasing rates.

If you had bought at the lowest level during COVID-19 – and sold at the peak – then you would have made good deals. Buy shares today.

Stock markets will never move in a straight line. Rather, they go up and down throughout the trading day. While it can be tempting to sell your stocks in a panic when prices move in the wrong direction, the general rule of thumb is to hold the stocks for at least five years.

This will allow you to ride out turbulence with the money intact. That said, there may be exceptions if the company in question is no longer a good investment long-term

Buy shares Conclusion

This guide has explained the basics of investing in the stock market for the very first time. We’ve covered important factors around where to buy stocks safely, which companies to consider for your portfolio, and detailed the process of picking stocks on a do-it-yourself basis.

Now you can move forward in the process of choosing the right share platform and buying your first shares. Do you know which are the most popular shares on Reddit ?

Buy Shares: Frequently Asked Questions

Where can you buy shares online?



How do you buy shares online?