Businesses everywhere, regardless of size, want to attract the smartest people with the most advanced skill sets. Times have changed, however. We’re in the era of the millennial generation. These tech-savvy individuals prize flexibility and are not immediately drawn to the old corporate world working model. As a result, many turn away from rigid working environments and instead opt to work with smaller companies where they feel less restricted and can make the greatest impact.

The world of work has changed, as well. Millennials exist in the age of digital innovation. Uber is one of the world’s largest taxi companies without owning any taxis, and retailer Alibaba’s value is over $66 billion without actually having any inventory. Netflix is one of the largest movie houses but doesn’t own a single cinema. Companies need to understand the new era of digital innovation and attract the smartest employees to ensure success.

Attract the millennial generation

Millennials have overtaken Baby Boomers as the United States’ largest living adult generation. According to Pew Research, as of July 1, 2019, 72.1 million adults fall into this age range. Their birth years start from the 1980s through the mid-1990s and into the early 2000s. Often dubbed the smartest generation, they’ve grown up with smart technology and are at the forefront of recognizing and adopting new technologies. Onboarding this kind of tech-literate talent is a boost for any business in this rapidly expanding digital age.

Companies need to look no further for tech-adept employees when hiring Millennials. This generation understands and promotes technology as a way to bring people closer together and embraces the fact technology allows people to work more efficiently. It is essential in today’s digital technological age to attract this particular workforce. They will not only help businesses’ bottom lines but be some of the best spokespeople for advanced, smart technologies.

Out with old, in with the new

Millennials aren’t attracted to the old-fashioned ways. They expect technologies such as virtual privacy networks (VPN) and cybersecurity to already be in place, and they frown upon companies who don’t automatically protect company networks and devices. It’s a given to this generation that companies manage these time-consuming tasks.

If you want to attract this digitally smart generation to your businesses, it’s important to consider the following points:

  • Many current jobs can and are being done in a virtual environment. Millennials value flexibility, so offer flexible schedules and work-at-home options to attract this generation. The days of graduating from college and getting a “standard” job for life are long gone. In some industries, it might still apply, but it’s a foreign concept for the tech-savvy.
  • Don’t insist these tech-wizards conform to rules just for conformity’s sake. They’re used to trying new things, seeing what works and highly value freedom of expression. Ask them what they want from their jobs. They generally won’t be shy about sharing their opinions and may have some insight and perspectives that you don’t.
  • If a millennial employee suggests a new way to do something, be open to their idea. Don’t dismiss their views just because they may be new to the company. Listening and considering their ideas will cement loyalty. If you want your millennial workers to value the opportunity to work for your business, you need to demonstrate that you value their contributions in return.
  • Remember to take time to develop this generation in their roles. This age group can sometimes come across as job-hoppers. Oftentimes they leave their positions because there’s no room for advancement or they don’t feel challenged at their current company. They know new challenges exist in the digital economy and new opportunities arise every day, so keep them engaged and moving forward within your company.

For your future’s sake

Millennials value technology and security. It’s crucial to have basic technologies such as a VPN and office security solutions in place to protect and manage all their devices. They want to focus on their jobs and get things done without the worry of viruses, malware or breaches affecting their job or company.

These security technologies benefit every business, every day, so it’s not a question of having technology in place just for the sake of the employees. We have seen this clearly with the uptake in VPN usage as millions of people work from home; the need to protect end devices has become even more urgent amid a deluge of Covid-19 related malware. It’s time for businesses to take privacy and security seriously.

It’s time to embrace digital innovation, and this includes cybersecurity. Companies who fail to understand this will be left behind. The millennial tech generation understands this better than anyone, so it’s good to have them on board.