Twitter Facebook LinkedIn Flipboard 0 User Experience design is something that needs to be planned from the ground up. Whether your site has been around since the dawn of the internet or you just launched last week, it’s never too late or too early to review your work. A thorough UX review will help you see your site the way your customers do. Even if you’ve only just launched, the way your navigation and messaging are perceived might surprise you. That’s where user experience optimization – also known as UXO — comes into play. This is a process that involves developing, designing, planning and evolving the user experience for your potential customers. UXO focuses on making the site more user-friendly and improving overall conversion rates, so you can directly test and measure your results. Testing and analytics are huge parts of UXO since measuring interactions with the site offers the best insights into what your users are loving (or hating) about your designs. Sometimes even minor UX upgrades can help you gain more customers. The idea is simple: If a user isn’t happy with your site design, he or she will quickly move on to another. A compelling user experience will keep visitors interested, help them navigate the site, and drive them through your sales or conversion funnel in the most straight-forward manner. Additionally, a good user experience will help build trust and credibility. We do a lot of UXO at ImageWorks, and here are just a few tips from our experts: Story Create a compelling story using visuals and text to guide your users through the important parts of your site. A good story is the best way to keep visitors moving toward your conversion points without losing their interest and while building an affection for your brand. Hero area This is basically the large banner are on the site. There are, on average, about ten things wrong with the functionalist, usability, and messaging in the average hero area, so it’s important to consult with a UX expert to make sure you aren’t wasting (or hurting yourself with) this important part of your homepage. CTA placement The location of your call to action is crucial. Strategic placement can be the difference between converting your visitors and being overlooked entirely. For best results, create a custom CTA strategy for every page. Navigation Most websites are created with the developer’s thoughts in mind, and this can lead to huge problems with your navigation. Instead of thinking like a developer who knows every component of the site he or she has built, UX specialists have to look at a site with a fresh perspective. Place yourself in the user’s shoes and create a navigation menu that is straightforward and easy to use. Clarity Your website shouldn’t look like something out of an episode of “Hoarder’s.” Visual clutter is damaging to the user experience, making it harder for visitors to find what they need. Websites that are designed for UX are clear and simple without being boring. UXO is Everything There are dozens of reasons why UXO is important, but the biggest one is simple: a better user experience will lead to more sales. While it may seem like a big undertaking, in the right hands, even small optimization techniques can yield big results. Twitter Tweet Facebook Share Email This article originally appeared on ImageWorks Creative Blog and has been republished with permission.Find out how to syndicate your content with B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?