Keeping good customer relations helps businesses prosper and grow. For larger companies, this means customer relationship management software (CRM) is important. Not all CRM software is created equal and with varying capabilities and price ranges. Most software packages provide tools for managing a company’s sales; everything from the first lead to the closing deal. CRM marketing packages track sales campaign methods such as mail, telemarketing, search engines, email campaigns, and social media. Most CRM software packages include all the above functions, but cheaper packages are available with only a few of these functions. The most important thing to know before choosing any CRM software is what functions it is meant to serve for the company. Next, any CRM package chosen needs to be innovative, accessible, and have market validation. Below are the market’s top 6 CRM services.
SugarCRM is a light, open-source platform, perfect for small to medium-sized businesses. SugarCRM offers both onsite and cloud-based versions, ranging from $35 to $150 per user, per month or you have a full package purchase option.
Android, iOS, and Blackberry mobile apps come with SugarCRM while the desktop version integrates with several email, calendar, and file management apps. The CRM is open-source, making it customizable, however developers must verify the feature doesn’t exist on the SugarExchange marketplace. You can find themes, module extensions, language packs, and several industry specific editions on the SugarExchange marketplace.
Stride makes sales methods easy with lead tracking software that is both easy to use and affordable.
While Stride can’t do all sales automation, it can use Zapier to work with other online tools. Zapier acts as a link between two services to help move data between your applications.
The next CRM market contender is Oracle, but, the On Demand CRM platform is not well received. Oracle has made a significant improvement with their newer, Sales Cloud.
The Sales Cloud is based on open standards with an intuitive interface, iOS and Android apps, and Oracle’s enterprise social network support. The service is costly at $100 to $200 per user, per month, depending on which edition is chosen: standard, enterprise, or premium.
The unequalled leader in CRM software, Salesforce, with their cloud-based CRM, dominates the CRM marketplace.
Salesforce CRM works across Android and iOS devices while integrating with their other services like their enterprise social network, Chatter. Mobile apps are historically a weak spot for Salesforce, however the company plans to change their mobile flaws with their third mobile effort, Salesforce1.
Depending on the desired features, CRM package prices range from $5 to $300 each. Salesforce is powerful with many custom add-ons available for improving functionality.
Microsoft Dynamics CRM falls short of Salesforce when it comes to sales, yet the mega giant continues making strides in the marketplace, with sales growing over the last few years.
Dynamics CRM’s integration with the Microsoft ecosystem for Office, Outlook, and Dynamics GP, their enterprise resource planning app, is a big selling point. Dynamics CRM works across iOS devices, Android phones, Windows phones, and Windows 8 tablets.
Dynamics CRM comes in on-premise for about $5,000 for server software and $1,100 per user. For offsite, Dynamics is available in the cloud for $65 per month for each authorized user.
Workbooks Online has a web-based CRM software, available as a cloud-based service only. The basic Workbooks functions are free for two users, and CRM and Business editions are per month at $31.19 for CRM and $64.03 for the Business edition.
The user interface is easy to learn without any training. Integrate third-party applications like Outlook into the Workbooks API. It also has mobile apps for iPhone, Android, and BlackBerry phones.
While Workbooks CRM is not loaded with features, it is an inexpensive solution for small to medium size businesses.