If you’re like a lot of business people, you’d rather not have to market your business. You envision customers beating a path to your door (or website) based on spectacular word of mouth. Sadly, that’s rarely the case. You might not love it but marketing is mandatory.
Showing your clients you care is an excellent way to market your business.
Here are 8 marketing ideas that are easy, economical and effective. 8 ways to show your client some love so they’ll reciprocate in kind.
1. Send it special delivery — show you care by emailing or regular-mailing content like an article, blog post or newsworthy item that resonates with your customer and provides helpful information about his or her business or industry. (Hint: set Google Alerts or use news aggregation apps like Flipboard, Zite, Pulse and Facebook Paper to collect relevant material).
2. Mark their calendar — share info about an online or in-person event — a podcast, webcast, seminar, conference or industry meeting that could be of value — either for them to learn more about their industry or that may offer them new networking opportunities.
3. Extend an invitation – to join you for an in-person event — a presentation by an industry leader, symposium, golf tournament or wine tasting that you think your client would find interesting. Attending together offers a low-pressure opportunity to connect on both a personal and professional level.
4. Improve their work life — suggest a new app, software program, platform or device that could allow your client to work faster, more easily or with greater productivity.
5. Connect your customer – with a new contact; one that could potentially be a good source of business for them or a helpful resource.
6. Pay a compliment– post a LinkedIn Recommendation or Endorsement, write a testimonial letter, share or comment on their social media post or recognize their industry achievement with a handwritten note.
7. Get in touch — just for the heck of it. Don’t always make contact out of necessity; make contact voluntarily. Call, write or email: ”Just checking in” “How’re you doing?” or “Happy Birthday” are good ways to say you’re thinking about them.
8. Speak up – create, publish and promote content that is relevant to your customers — make it helpful and valuable to them. Writing an article, whitepaper or a guest blog post; filming a short how-to video; writing up an informative case study — all are ways to exhibit your industry expertise while demonstrating devotion to your audience.
Show your clients that you have their best interests at heart. It might work out to be in your best interest.