Merchandising displays have been around for quite a while and business managers and owners have benefited immensely from it. In  the  broad  sense, merchandising  can be  defined as the  practice  through  which products  in  stores  are  made  available  to consumers  and  clients by  stocking  and  displaying  them  in  shelves. Merchandise displays therefore are those special presentations of a store’s products to the prospective customers-buying public. As a marketing technique, this strategy emphasizes the need for a clear layout and image.

Basis of merchandising displays

While merchandising displays  vary  from  one  industry  to  another , it is  done  on  basic  principles  which  are  designed  to enhance or  increase product sales. As an integral part of merchandising concept, it seeks to boost product sales. This is because,  as  a marketing  technique it’s inclusive of all including coordinating, advertising and sales to ensure  business  success. There are basically three forms:

  1. Storefront displays – This type of signage usually opens up to  the streets or shopping mall. It is basically intended to attract passers who may not enter the store if otherwise.
  2. Showcase  displays – Usually important to the manager or owner if he  or she  has  products deemed  too  expensive for storefront  display set-up. Such merchandising displays are usually located along high traffic areas.
  3. Found space displays – Refers to those product presentations which utilize small but usable areas the store.

With the  different  forms available,  having  knowledge  on  how  to choose  the color  scheme and layout for  your store  is relatively  important.

Merchandising displays- choosing the best color scheme and store layout

In a nutshell, choosing the best color scheme and layout for your store helps accentuate your signage. Good retailing for any venture is based on good layout and planning. To a creative designer, business owner and professional in the sign industry, effectively planning the layout and color scheme of a store is imperative. He  or  she is  able to  create an irresistible visual merchandising displays which ultimately  leads to  success in  such retail  stores. While there  are lots of rules  on  which  color  scheme  to  use, it is  vital  to  note  that the  type  of  color  to use is  dependent upon  the type of  retail  organization or  store one  has. When  used  properly, color  is  one  of the  cheapest and  most effective ways through  which one  can  enhance  business image to create a successful customer’s vintage point.

What is a good color scheme and layout design to enhance display?

For  one  to  create a successful customer’s vantage  point using  merchandising displays, he or she needs to  conduct a basic research in  order  to  discover  which  colors customers  tend to associate  with. More importantly, the choice should be informed by your store’s niche or brand. Some of the key aspects of successful merchandising displays are:

  • Economical – It utilizes the only space, materials and products readily available.
  • Versatile – To create an impressive and effective signage, the displays should fit with much ease, exhibit several merchandise and convey diverse messages.
  • Effective – Successful customer’s vantage point is readily visible to any passer-by to enhance faster reaction to the later.


Merchandising displays are an impeccable way to enhance business sales. To  increase  the  effectiveness of  this marketing  strategy there  is  need to allocate available space  appropriately  bearing in mind the  customer  demographics, be  sure  to  retain originality, maintain the  neatness and  cleanliness of  your  displays and do not  overcrowd a  display. More so, it is imperative to combine products that are used together the signage. Finally, pay attention to detail when it comes to arranging and arranging the backgrounds of your display.