How You'll Land Clients in 2018Imagine a day when your content is so impressive, people will not only comprehend it, but they will smell it, taste it, feel it, and see it. Okay, it sounds ridiculous – I know – but bear with me here. I’m no prophet, but I do trust the top researchers at IBM. They’ve come out with some year-end predictions that will make your jaw drop.

What’s Coming in Five (Yes, Only Five) Years

According to Pete Pachal at Mashable, in the next five years “computers … will be much more aware of the world around them, and be able to understand it.” It appears that the five biggest predictions from the tech whizzes at IBM are linked with our five senses. The basis of this idea (that our computers will, in five years, be as aware of their surroundings as humans are) is called cognitive computing. Pete has a simple definition for cognitive computing, writing, “machines experiencing the world more like a human would.” To borrow from his example, a computer would see a painting as a painting, not a collection of pixels or brush strokes and a variety of colors, but as a whole object existing on its own. Cognitive computing is more than just a buzz word. IBM is taking the idea seriously – it had its top researchers looking deeply into the topic. Steve Lohr, in the New York Times, explains there is a “looming necessity” to move to cognitive computing. IBM’s VP of innovation, Dr. Bernard Meyerson, believes that by the time computer chip tech reaches 7 nanometers (which will be sooner rather than later), we will have reached the practical limits of how to improve performance with silicon. Dr. Meyerson says, “With a cognitive computer, you train it rather than program it.” This leaves open an extremely important avenue to improve performance and efficiency in a computer once silicon has been exhausted. It’s a significant leap in computers, and not one that is easily understood.

The Specifics

Shane McGlaun at SlashGear goes into some specifics about what these new changes will actually consist of. Shane explains: “Sensors will detect elements of sound” allowing computers to hear and understand what they are hearing. Computers will be able to “understand what an image is … without … tags or human interaction.” Digital taste buds will “help people make healthier choices,” and help chefs create even better tasting recipes at the molecular level. Fabrics will be touchable “through your phone … using vibration interaction and other tech.” You’ll be able to feel before you buy (that just doesn’t sound nearly as good as try before you buy). Lastly, your computer will be able to smell. This won’t be trivial either. Smell sensors on your phone or computer will be able to “analyze the odors, biomarkers, and other molecules” from your body to determine if you are sick or suffering from an illness.

2018 and Landing Clients and Conversions

If this prediction is true, the implications for how the internet will change are mind boggling. Imagine providing high quality content to your clients but instead of them simply reading about a product, they will be able to touch how it feels through their computer. Whoa. Imagine the options you’ll have creating content for a client in the food industry. A cognitive computer will be able to determine if their product will taste great to a customer based on their taste profile and the molecular structure of the client’s product. Your content will literally be able to tell someone – with certainty – that they are going to enjoy something before they have it. This is probably one of those occasions where the saying “the possibilities are endless!” is applicable. Assuming this all goes as IBM plans, and as the technology behind cognitive computing develops, the possibilities truly will be endless. Adding multiple dimensions to our ability to interact with content and information is an intense and significant change. I’ll be keeping an eye on this idea of cognitive computing. If you want more information be sure to click on the link to IBMs page dedicated to the five year predictions. To tease you a bit here’s their promo video on YouTube:

Are you looking forward to Cognitive Computing? How do you see it changing your industry?