Here’s a great tip that I just have to share with you:
One of my clients is a highly accomplished interior designer, Sharon Sherman. Last year we worked together to update her website so it would connect more powerfully with her ideal clients. And do it without investing in a website re-design!
Sounds like a tall order, right?
But guess what? You can really pump up the power of your website simply by updating the content on your home page.
There’s content gold hiding…in your client testimonials and customer reviews!
Try this:
Go to each platform that contains client testimonials or customer reviews about you and/or your business. Find the reviews on your own website, your Facebook page, LinkedIn, Yelp, Google, or specific industry sites where your clients review your work. My client’s (Houzz profile has tons of testimonials). Copy and paste all the testimonials into one document. Read through them and highlight your ideal customers’ descriptions about you and then dump them all into a list of what I call “Power Words” (when I work privately with clients we create Power Words “bibles” to use in their marketing.
Here’s what we found buried in Sharon’s testimonials:
- Comfortable
- Luxurious
- Elegant
- Wow Factor
- Impressive
- Reimagined
- Clever Ideas
- Consummate Design Pro
- Ingenious Function
- Great Execution
- Outstanding
- High Level
- Detail
- Gorgeous Form
- Professionalism
- Courtesy
- Prompt Communication
- Trust
- Respect
- High Quality
- Best Of Everything
- Absolute
- Transformed
- Space With Style
- Right Touches Of Whimsy
- Considerate (Of Pets)
- Accurate Costs
- Finished On Time
- The Design Totally Matched What Was In My Head
- Nailed It
- Better Than What We Hoped
- Fabulous Job
- Perfect
- Unbelievable
- On Time
- On Budget
- Good Listener
- Guides With Her Experience
- Thrilled
- Magnificent Design Ideas
- Exceptional
- Talented
- Consistently Fresh
- Wonderful To Work With
- Delight To Work With
- Fabulous Eye For Detail And Design
- She Is A Treasure
- Wonderful Taste
- True Joy To Work With
- Confident
- Skilled
- Breathtaking
- Elegance, Function, Technology, Appreciation For Environment
- Consummate Professional
- Spectacular Outcome
- Amazing
- Masterful Elegance
- Simplicity And Function
- Withstood Test Of Time
- Looks Better With Age
- Delightful Air Of Openness
- Excellent Eye For Space, Lighting, Color
- Inviting
- Boundless Insight
Sharon was blown away when she realized so much powerful content was sitting there just waiting to be uncovered. I don’t think we could have come up with better descriptions of what it’s like to hire her than what her own clients already written. We repurposed the phrases and words and used many of them to replace the boring, market-y content that was previously on her website’s home page. Today she’s getting great results – more inquiries from ideal clients and fewer from less-than-ideal clients!
Is your home page is boring and market-y (I made up that word)? Dig for gold in your client testimonials and customer reviews – you’ll be able update your website without having to hire a website designer – a lot cheaper and less painful!