When it comes to great customer service or sales and the performance of your team, it’s often the little things that can make a big difference in the outcome with a customer or prospect. Sometimes all it takes to set the stage for a great customer experience is a targeted question or two that uncovers a customer need, or perhaps it’s the manner in which a customer is approached. Arm your team with the right set of customer service skills and coach them consistently, and they will create and build the kind of customer loyalty that pays dividends to your business over the long haul.