Around 7.9 million retailers exclusively conduct their sales online throughout the world. To receive and deliver sales, these businesses have to collect and store consumer data. Almost all businesses are part of global supply chains that involve several industries from around the world.

There is an unimaginable amount of data being collected due to so much interaction online. This interaction may also involve the transfer of data from one enterprise to another. However, this data in transit can be exposed to a slew of risks that can only be solved by proper data governance.

Vulnerabilities During Data Transit

The first question that one may ask is, why is there a need to transfer data? Data is an essential tool that every industry requires to function. Take, for example, a simple supply chain that has a distributor, a vendor, and a company that is a consumer. A distributor will have to collect and transfer data along this supply chain in order for the consumer to receive goods from the vendor. Now expand this network to an external level. In this case, data will be transferred across borders.

One can define data transfer as the process of collecting, transmitting, and replicating large datasets between units present in two different businesses.

This phenomenon is so prevalent that there are 26 billion connected vehicles and other equipment, including household items, capable of cross-border data transmission. This prevalence can also be damaging to consumers if it is not under encryption and is transferred from one place to another. This is because the local database contains consumer information.

Protection Through Data Governance

Data Governance, in a nutshell, refers to the implementation of security policies that restrict corporations and enterprises from collecting too much data from the consumer. Although each country has different restrictions on data transfers, a common policy that is followed by most nations is the GDPR standards for cross-border data transfers.

The restrictions usually apply to the personal data that comes from any country in the European Union which is traveling to a non-EU country.

This policy involves three approaches to data transfers based on a decision, appropriate safeguards, and, finally, specific derogations.

However, the most common approach is based on specific derogations. Therefore, with the release of international regulations, companies were now under obligation to comply. In fact, several larger companies like Apple and others put forward better security policies.

Here are the 5 steps in bringing up consumer trust.

  • Transparency between a Company and a Consumer

Consumers always appreciate it when companies are upfront about what data is being collected. However, companies tend to create loopholes and compile long terms and conditions to prevent the consumer from knowing the extent of their data being collected.

Therefore, an enterprise should be transparent in the amount of data undergoing collection as well as the changes in privacy policies, if there are any.

  • Maintain a Reputation for Privacy

Consumers tend to pay attention to the enterprise’s reputation before giving any information, whether it is sensitive or not. Therefore, companies must put in an extra effort to ensure that consumers know about the various policies in place for the benefit of their safety.

Let’s look at a case study involving Apple and its SSO (Single Sign-On) service. As per this feature, the consumer is capable of unlocking important accounts only with their Face ID or Touch ID in addition to login credentials. Therefore, consumers are more likely to use Apple due to this reputation.

  • Respect User Privacy

Ensuring that the user knows that their data is being collected will help them determine if the site or business is trustworthy. This step is known as consent and varies depending on the amount of information being recorded.

For example, when one visits a website, they will receive a pop-up message telling them about the use of cookies on the website. Thus, the website respects a consumer’s privacy enough to ensure that they consent to their information being recorded before doing so.

  • Increase Awareness

There are times when the consumers themselves are not aware of the security risks that come with the collection of their data online. This especially applies to the older generation. Therefore, companies can take it upon themselves to educate their consumer base regarding their data.

For example, Mozilla creates content that can be understood by any person regarding how they protect themselves from organizations that collect their data. They even possess a private browser known as Firefox Focus.

  • Ensure End-to-End Security

Another method of increasing consumer trust involves the use of end-to-end encryption. That is, the data being collected should possess a range of security measures to protect it from being stolen. This includes encryption of data at rest and in transit, field-level encryption, and so on.

Every enterprise should ensure that all data being collected is as per the regulations of the regional as well as the international laws. Be it GDPR or other rules, abiding by them will ensure that the enterprise will not get into trouble with the law or their consumers.


Gaining consumer trust is an important aspect of the growth of a business. Ensuring that consumers feel safe while investing in the services and products of a company should be a priority for any enterprise. Not only does this foster trust between the company and the consumer but between the company and country as well.