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Branding. The step beyond marketing that establishes how your customers will interact with you and the experience they will have. It’s the most important part of building your business or storefront, but crafting the perfect brand experience can be a challenge.

You can overcome this challenge but it will take time, dedication, and information to pass the test with flying colors. To create the perfect experience, you need to focus on the major success factors inside the brand’s operation and the supporting factors that take your experience above and beyond the competition’s

In order to build a proper foundation for your brand experience, you need to understand where to start, so let’s take a look at six factors that can help you craft the best brand experience.

The 6 Elements of a Customer Experience

The Product

Your brand revolves around your products and services, so make sure you have everything inline. This means understanding what your products is, what it does, and what problem it solves.

After hashing out your product, make sure you have everything else ready to go for your product launch. This means checking the legality, testing the product or service, and understanding who you want to market the product to.

The Experience

When you figure out who you want to target with your product or service, it’s time to think about how they will want to interact with your business. Building an effective customer persona will help you break down exactly who you want to sell to. The generalized, yet specific, persona will help you tailor your customer experience around their wants, needs, fears, demographic, and so much more. This allows you to step into your customer’s shoes and see exactly what will and won’t work for your branding.

Remember, your customer experience includes everything that is tied to your company, so it should all relate to the end goal, which is to increase sales.

Let’s say you are running a restaurant with extremely heavy traffic at almost all hours of the day. Sometimes, your staff may seem to fall prey to the pressure of your customer traffic, so how do you fix the lapses?

In this case, you may need a tool like TouchBistro that lets you set up an intuitive iPad POS that can give your customers the experience they wanted. This means, if they want to click a menu to order instead of putting it in the hands of a tired waiter or waitress, they should be able to.

It’s up to you to create the look, feel, and interaction that they customer wants. Innovation in your customer experience is a great way to get a leg up on the competition.

Customer Service

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Speaking of getting a leg up on the competition, customer service is a great way to make a statement in your market. Seriously, if you can figure out how to make a customer service process fast, easy, accessible, and avoid using lengthy automated systems, you will dominate.

If you have the right staff members and the best customer service process, you are going to make a statement simply word of mouth. Everyone will want to be with the band that is effective, fast, simple, and easy to work with.

If you don’t have well-trained CSRs, let alone a staff, then it’s time to invest in one. Even a simple service like Zendesk can help round out your brand by providing seamless online client servicing regarding their questions and concerns about your product or service. By keeping your existing clients happy through your customer support, you build your brand image which could potentially attract more customers to your business.

Inventory Management

Understanding what you have “in the back” for your customers can make or break a sale, and running out of crucial items at the most pivotal times can spell disaster for even the most established businesses.

To avoid falling into agreements you can’t backup, incorporate your POS with your inventory management software like inFlow to stay on top of your inventory. With the right stuff, you can even pull reports on your sales, inventory levels, star products, and so much more.

These systems can help you approach each customer with the most up-to-date information about your business, so adjust your approach as needed to guarantee that top notch customer experience for everyone.

Thus boosting your brand reliability in the eyes of the public.

Outreach

Getting out and about the community can be a great way to boost your local reach, and you can start a following online from those happy customers.

When you move online, or if you start online, make sure you have dotted all the ‘I’s and crossed your ‘T’s before you start to drive traffic to your page.

With the right content, loads of research, extensive planning, in-depth preparation, and a solid plan for your future online, driving traffic to your site should be a breeze.

Branch out and take advantage of social networks and email campaigns to help your brand target your outreach to potential customers and organizations that might be interested in your services.

To keep track of your outreach, you need help from a tool like Traackr that allows you score and measure your influencer marketing campaigns. You can impose your expertise in your industry or leverage on someone else’s knowledge in a different niche so you can drive more customers to your business.

Customer Retention

Having in-depth content on your site is awesome for everyone who travels to your site, but what do you do about the people who want more.

That’s when it’s time to break out those customer retention tactics you had sitting in your back pocket. Start creating bonus content for subscribers, discounts for customers, and keep creating new content (but give subscribers early access).

There are tons of different ways to create and increase customer retention, so explore tons of different options.

Conclusion

Crafting the very best brand experience takes time and patience, but the rewards are endless when it comes to boosting brand participation. Taking the time to think out the entire process from top to bottom will save you time and money in the long run too.

Though strategy can turn into an endless rabbit hole, a well thought out plan will propel your business to the forefront of your customer’s mind.

Remember, being good at one thing can start the business off on the right foot, but developing your brand, team, and strategy to adapt with the times can keep your business brand strong into the future

There is really only one truth about it as you start to dive into brand development. The truth is, your brand strategy will never be perfect, and you will always have improvements that can be made.

What do you do improve the brand experience in your restaurant? Let us know what you think is important for building a strong brand.