Your Perfect Avatar
Somewhere, hanging around the Internet and the world, are your perfect customers. They look a lot like you. They are also similar to your current favorite customers or clients; the ones who you love to take their phone calls or answer their emails. But how do you find more customers just like your favorites? It takes a little analysis and effort. You can use my worksheet to help you find your perfect customer or at least to start to identify their characteristics – Click Here.
Once you have that picture in your mind, then you have to research where they are hanging out and how and what kind of content they are consuming. It also helps to know their pain points and what solutions they are searching out.
I Am Comfortably Numb
In the words of the band Pink Floyd…
Is there anybody in there?
Just nod if you can hear me.
Is there anyone home?
Come on now
I hear you’re feeling down.
Well I can ease your pain
Get you on your feet again.
I’ll need some information first.
Just the basic facts.
Can you show me where it hurts?”
So how do you get them to pay attention to you and act on your content or messages?
Just Say No To Advertising (for now)
I don’t know about you, but I am getting numb to the standard ways that people use to try to sell me something. I was getting up to 100 emails per day and dozens if not hundreds of ads on Facebook showing me how to make more money through:
- Growing Your Email List
- Get New Facebook Fans
- Kill It With Google Ads
- Prospect With LinkedIn
- Secret SEO Tactics
I have to be honest that I have purchased a few, but the only people getting rich were the sellers. They had million dollar launches and I ended up with buyer’s remorse. All of those killer sales funnels with up-sells, down-sells and side-sells were hurting my brain cells! So I started to de-clutter my in-box and unsubscribed from many of those lists.
So, if you and I feel that way, how do you think those perfect customers out there who don’t know you yet feel? Pretty much the same, and chances are they are less tolerant with technology and interruptions. So how do you get their attention?
The Pattern Interrupt
My suggestion is that you use a tool I call the “Pattern Interrupt”. Imagine having a conversation with someone and while they are speaking, they raise their hands and clap towards your face? That would get your attention, wouldn’t it? I am not suggesting that you become annoying; I am just suggesting that you try something different to stand out from the crowd.
Here are 5 things that you could try to stand out from the crowd in a noisy world of ads and messages…
- Video – Live streaming video is all the rage. If pictures get your attention, moving pictures improve on that. There are tools like Blab, Periscope, Facebook Live, Snapchat and others that are generating engagement. Try doing something different than just a talking head with an idea and a pitch. I just did a video from church during band rehearsal using the conversation before we started playing and then captured the song. I posted the video to Facebook Live. It had over 300 views, 50 likes, and tons of comments. It was different. Remember that new is cool, however as others jump onboard, new can easily become passé.
- Give Them Something To Do – People love quizzes and interactive activities. I am not talking about sharing those goofy quizzes that require you to add an app to your Facebook account (which can compromise the security of your account), I am talking about creating your own. Use a survey (like Survey Monkey). Do a giveaway. A friend just asked people to guess a number between 1 and 10,000 and gave away 20 books that had been donated to him (the number was 2420 and I was close enough to win).
- Get Out and Meet Them – Do some face-to-face networking. Meeting in person is becoming a lost art. So get out there and meet some new people. Be a connector and help others, and they will most likely pay you back. Do a one-on-one. Schedule a coffee with someone you meet. You goal should be to get to know them and not to sell them anything. Again, be the Google and try to connect them up with people you know. Try some public speaking. I know you may have some fears here, but try it. Teach others. If you have that fear, consider joining Toastmasters and kill two stones with one bird (see the bird lives in this one)!
- Get On The Phone – Schedule a phone call. People love it when you take some time to focus on them and ask them, “How are you doing?” “What’s new?” or “How can I help you?” Make it all about them and not about what you have to sell. Be respectful of their time. Make sure you schedule it with some software or through an email. Random phone calls may be seen just as distracting as unwanted emails.
- Write Them a Note – Another lost art is writing a hand written note. It’s not as immediate as an email or a text, but there is something magical about going to the mailbox and opening a handwritten note from a client, vendor or prospect. Trust me, it gets attention in a noisy, online-driven world.
Using the “Pattern Interrupt” does not replace the need to use social media, email or other tried and true online communication methods. It’s like that clap in the middle of the conversation, which creates extra attention and focus. If you over use it, a pattern interrupt can become too normal and overlooked. It’s meant to break things up.
Wake up your perfect audience, customer and avatar from being comfortably numb. Spend some time getting to know who they are and where they are hanging out and then clap to get their attention!
I would love to hear your thoughts, comments and things you use as pattern interrupts.
To learn more on this and other topics on Internet Marketing – visit our podcast website at http://www.baconpodcast.com/podcasts/