Coming up with new video ideas is one of the biggest challenges that comes with maintaining a consistent, successful online video plan.

This ongoing series from Candidio called “A Video You Can Do” will provide you with a new Production Brief (a purpose, interview questions and even BRoll ideas) on a regular basis to help keep those creative juices flowing and keep your Audience connected to your organization through video. Be sure to sign up on the right to get it in your inbox!

This time, we’re sharing with you “A Video You Can Do” that shows your audience why you’re the better option.

1) Purpose

In keeping with our simple formula for finding purpose for your videos, the purpose described in this Brief is as follows…

Our Audience will choose us after viewing my video because because they hear horror stories from their piers about other options.

2) Interview Questions

A) Ask a customer “What product or service of ours do you use?”

B) Ask “Can you tell us about a past experience you had working with your previous vendor?”

C) Ask “Why did you choose us?”

D) Ask “What has been the different since working with us?”

3) BRoll Shots

A)Close-ups and wide shots of products or services

B) Shots of customers interacting with your staff members or product and services

Get the Brief!

View, download, edit & print this Production Brief to get started now!