Customers are always reassured when they feel that the business they’re dealing with is transparent and willing to help them if needed. That’s why your business’s image, and the number of customers you attract, may depend on how far you go to implement customer service. While a contact page with an email address or a phone number is better than nothing, it’s really the bare minimum, and these days, customers expect more ways to get in touch with your business. Luckily, there are quite a few solutions out there for you to choose from. Here is the cream of the crop, the three best customer service solutions for your website.


Zendesk offers customer service software, including web chat for your website. Its killer feature is that it can bring all customer contact, whether from social media or elsewhere, into one hub on your computer’s desktop. Zendesk also offer analytics so you can analyze what’s working for customers and what isn’t.


If you’re looking for more customizability and control over how you implement customer service – or communications in general – Apico will be your solution. Apico provides APIs for many different kinds of communication, including Voice Over IP (VOIP) and SMS. Some uses of their APIs include web callback and SMS blasts. is another all-in-one hub for customer service and helpdesk ticketing, but the main draw here is that it’s owned by and part of the Salesforce product line. That means that if you’re a Salesforce user, customer information that comes up through can be linked to data pulled from your other Salesforce services. If you’re not intimidated by the potential for a lot of data to keep track of, might be your solution.


Maybe you don’t have the money to spend on customer service solutions. This is where osTicket comes in. This open-source service is free and boasts that it’s the most popular customer service ticketing system. In all fairness, osTicket isn’t the prettiest of these customer service softwares, but it does come with a lot of features. You get what you pay for, after all.


Zoho has the big features that you expect from a customer service system, and it also ties into a larger service that includes ways for tracking human resources, invoicing, and other business needs. Better yet, it’s friendly on mobile devices, the web, and even smart watches. You can truly take your work anyway you go.


The killer feature of Parature, which is based in the cloud and provides multi-channel customer support, is that it’s owned by Microsoft. This means that if you’re a Microsoft Dynamics user, you can easily link up your Parature system for a quicker workflow.

What system you decide to go with will depend on your needs. Are you looking for a way to track a lot of customer data? Do you want more options for accessing your customer service requests? Have a look at these five service systems to find out which best fits your needs.