Twitter Facebook LinkedIn Flipboard 0 Nurturing customer loyalty is an essential priority for any successful business. Unfortunately, many businesses overlook the opportunity of using their website as a tool to build loyalty and retain existing clients. Whether leveraging a website to sell e-commerce products or generate leads, a website can be an effective tool for getting more out of an existing customer base. When designing a new website, business owners should keep in mind how website design could be used to encourage customers to keep coming back for more. 1. Responsive Design In today’s mobile-focused world, nothing is more frustrating to customers than websites that do not work properly on modern smartphones and tablets. Customers in the modern world are increasingly expecting responsive websites that work flawlessly on everything from an iPhone to a 4K monitor. In addition to potentially scaring off new customers, a website that is not responsive could lead returning customers to reconsider their purchasing decision and even look elsewhere. Businesses should maintain a fully responsive website to prevent existing customers from thinking twice about repurchasing. 2. Encouraging Referrals The most loyal customer base is earned through networking and client-to-client referrals. When designing a website, business owners should keep in mind that a website’s design can help to facilitate referrals. A well-designed website that looks great can make existing clients feel more comfortable about sending a link to a friend. In contrast, many businesses struggle with network-driven growth in today’s world because their website looks too plain or poorly designed to make satisfied clients feel comfortable enough about sending a referral to others. Make sure that contact and home pages express all of a business’ strengths to earn maximum revenue through networking. 3. Incorporating Social Media Buttons Satisfied customers are much more likely than others to share content created by a company with which they had a positive experience. Businesses seeking success on social media, therefore, should aim to drive engagement with existing customers by encouraging them to follow the company’s social media pages. A website design that makes social media buttons more prominent will significantly increase the number of existing clients who choose to share a business’ content with their network. Incorporate social media buttons into every page to enjoy enhanced social performance. 4. Offer Meaningful Value Businesses can encourage customer loyalty by designing a website that offers tangible value and gives customers a reason to return. Examples of tangible value on a website could include a client dashboard, video tutorials, or routine promotions. Former customers who would benefit from content incorporated into a website could return several times to utilize these resources. Each time a customer returns, there is a good chance that they may choose to make a purchase. 5. Encourage Direct Engagement Online transactions are often very impersonal in nature. While direct engagement may cost time and money, businesses almost always realize a return in the long run as customers feel a more compelling reason to return for another purchase. The prominent placement of contact forms, phone numbers, and email addresses are all proven ways to encourage engagement and increase long-term revenue. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Zaid Ammari.Learn how to publish your content on B2C Author: Zaid Ammari Follow @ppcmasterminds Zaid is a leading expert on data driven digital marketing; focusing on analytics and actionable insights from data. Founder of PPC Masterminds and an organizer of Los Angeles Google Analytics business insights training MeetUp in Los Angeles, California. He has spoken at multiple conferences and has helped countless people in… View full profile ›More by this author:Text to Speech: A Brief IntroHow to Use Google Analytics: Getting Started5 Ways to Get Your Customers to Generate Traffic for You