While many people are doing a lot of their commerce online these days, there are still many fears about it, because there are a lot of scammers out there. This is why you need to find ways to establish trust with your online customers. They need to know that you are a reliable business person, and that they can trust you with their personal information, including credit card numbers if they are making purchases. Here are five things you can do to help establish a good level of trust with your online customers.


  1. Address their Concerns – If your customers have questions, do your best to answer them. If they have concerns about a product or a service, do whatever it takes to address these issues. If you are asking for personal information, let them know the reason for the request, and let them know that this information will help you to provide them with more value. The best ways to know what the customers want are to test with real customers, track and rank questions, and follow up with former customers who are no longer doing business with you. It is also a good idea to register with well-known online business directories, such as Merchant Circle, Yahoo Localworks, OneToTrust and YellowPages.
  2. Use the Right Financial Services – When it comes to giving out financial information such as credit card numbers online, people want to know that their information is going to be protected. It is important to use a reputable financial services brand that people know and trust. When they see that you are partnered with this brand, they will be more apt to trust you and your business. There are many traditional and non-traditional financial services companies you can use that are well-known all over the world. LendingClub is popular, as is Morgan Stanley.
  3. Have a Good Website – Often, a website is the first thing a person sees for a business, and their first impression of the website is often foretelling of their usage of the site. There are many things involved in building a good website, and a lot of these things rely on psychology. For instance, using certain colors evokes certain emotions in people. Using blues and pinks for a sense of peace, and reds for a sense of urgency. The design is important, and the website must be easy to navigate. Your website should be advertising and selling a product or service that addresses the needs of customers, and the advertising needs to be attractive and compelling.
  4. Industry Standard Security Methods are Important – You need to have a secure website, and it must be secured with systems that are industry standard, such as TRUSTe and McAfee. It must be clearly noted on your website that you have this security, and it should be constantly monitored. This way, if there are any security issues, they can be immediately dealt with. It is important to not only meet but to exceed customer expectations in this area.
  5. Get Customer Testimonials – People are more apt to buy a product if that product is recommended by others. This shows them that it is a good product, and that it is worth buying. Find real people to provide written and video testimonials, and use their photographs so people know that they are real. This can really help to build trust with customers, both old and new. Also, be responsive to customers, and make sure that your team is always available to answer questions. People like to know that they can deal with a human rather than a computer sometimes.

It takes a lot of time and effort to build trust online, but it can be done, and the benefits are numerous, both to you and for your customers. It requires constant work to maintain that level of trust, but it is well worth it in the long run.