Leads are the lifeblood of just about every business.
They’re the fuel that keeps the engine going. With a steady influx of targeted leads, you’ll make more sales, learn more about your customers, and generate more revenue.
But businesses face two main challenges when it comes to leads:
- Getting the leads in the first place
- Converting the leads into customers
Today, we’ll give you strategies to help you overcome each of these challenges. That way, you can get more leads and convert them into customers (instead of losing them along the way).
Here are 5 reasons why your business is losing leads…
- Poor Lead Magnet
Your lead magnet is more or less the “bribe” the gives your website visitors a reason give you their email.
It should be relatively simple, prominent throughout your website, and built around your prospects biggest needs.
So for example, if your business is focused around real estate, your lead magnet could be something like: “Home buying cheat sheet: 5 quick tips to find the perfect home.”
If you’re having trouble thinking of a good lead magnet, you can check out this post on 5 great lead magnet ideas.
After you have your lead magnet set up and ready, you should display it on your homepage, within your posts, at the end of them, and in the sidebar. You might also think about adding it as an “exit pop-up” to encourage visitors to subscribe before they leave your site.
- No Email Autoresponder (or a Weak One)
Once visitors sign up for your email list, what happens?
You should be contacting them right away with an email autoresponder. An email autoresponder is the sequence of emails that a subscriber gets when they sign up for your list.
It typically consists of 5-7 emails spread out over 1 or 2 weeks.
Within these emails, you should add value by giving them helpful content around their challenges, and then finish off the sequence by giving them the chance to purchase your product or service.
This gives you the best chance to quickly turn your leads into customers.
- You’re Not There When They Need You
When your prospects give you a call, are you always there to answer the phone and help them with their questions?
Or do they often get no answer, or simply get sent to voicemail?
If so, you’re losing a lot of potential leads.
And how about when your prospects message you on Facebook? Are you there to answer as well, or do they get no response for hours at a time?
You can solve each of these issues quite easily. The first can be solved by hiring a virtual receptionist service that is there to answer the phone 24/7. The second is to use an automated Facebook bot to immediately respond to messages through your Facebook page.
- Poor Page Load Speed
Your website speed goes a long way in determining whether visitors (AKA potential leads) stick around your website or quickly leave it.
If your website is taking nearly a full second to load its pages, that’s too slow, and it’s going to cause you to lose leads.
But you can take some measures to speed up your website. One big way is to switch to a faster hosting service.
Weak Content Strategy
Is your content structured around what your prospects need? What’s more, do you have content that caters to prospects in different parts of your funnel?
For example, there’s top of funnel content – content that caters to people looking for resources, opinions, and insight. There’s middle of the funnel content, where people are evaluating whether or not to buy your product. Then there’s bottom of the funnel content where people are looking to find out how to buy your product.
Your blog have a mix of these types of content.
Wrapping Up Reasons Why Your Business is Losing Leads…
To keep your business functioning at a high level, you need to not just get enough leads, but be able to convert those leads into paying customers.
The strategies we’ve given you here will help you to do both of those things.
What other reasons do you think businesses lose leads? Let us know on social media!